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GU是日本UNIQLO旗下的一个品牌，仅次于UNIQLO的第二主要品牌GU，在2013年9月于上海开设海外首间门店，GU产品价格低于UNIQLO，比起优衣库偏重基本款的风格，GU更注重时尚潮流。

GU既有轻松休闲的时尚商品，也有正装风格的时尚商品，在这个基础上更体现女性特色，会设计更女性化的起居类或更宽松舒适的款式。此外在这个基础上还有设计配套的鞋履包饰等。

Gu is a brand under UNIQLO of Japan, the second major brand after UNIQLO. It opened its first overseas store in Shanghai in September 2013. The price of Gu products is lower than that of UNIQLO. Compared with UNIQLO's emphasis on basic styles, Gu pays more attention to fashion trends. Gu has not only casual fashion goods, but also formal style fashion goods. On this basis, it can reflect women's characteristics and design more feminine living style or more relaxed and comfortable style. In addition, on this basis, there are also design matching shoes, bags, etc.

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