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中外合资●浙江世友木业有限公司成立于2001年，十一年来，公司在倪方荣董事长的领导下，秉承“创造木价值，传递木文化”的企业理念，以打造“行业第一品质”为目标，逐步成长为中国木地板行业的龙头。据世界品牌实验室发布的2012年第九届《中国500最具价值品牌》排行榜，世友品牌价值达到94.97亿元。

2012年，在增长放缓、消费不振以及房地产严格调控、下游产业面临寒冬的“后危机时代”，世友逆势上扬，实现年销量820万方（其中零售700万方，工程销售100万方，国际贸易20万方），同比增长近10%，而且产品结构非常合理（实木地板占比18.7%，实木复合地板占比25.8%，强化地板占比55.5%）。目前世友共有1600多家门店，销售网络覆盖全中国，并且在美国、日本、巴西、印度等国分布有125个销售网点。

2012年，作为世友全球样板工厂的世友工业园投入使用，园区占地面积300亩，拥有亚洲最长的生产流水线，员工1600多人，年产能达到2000万平方，可为百万家庭提供高品质地板产品。园区还有一座1000平米的国家级实验室以及行业最先进、数量最多的技术设备，如47座电脑数控蒸汽循环干燥窑、3座电脑数控模拟气候地板试验房、具有自主知识产权、国内首创的超高温木材热处理设备以及恒温恒湿试验箱、人工智能气候培养箱等40多台专用设备。

2013年，世友将继续推进扩张战略，不仅制订了销量增长12%、门店数量突破2000家的发展目标，还将大力拓宽产品线，继续巩固实木产品优势，冲刺强化产品规模，重点突破实木复合领域，从而全面提升产品竞争力，抢占更大的市场份额。届时世友将完成以实木、实木复合、强化地板为主，拼花、石塑、炭化木地板为辅，同时整合楼梯、木门、红木家具、整木家居的多元化产业布局，从而开启由地板领军企业向大家居产业集团转型升级的新征程。

Sino foreign joint venture Zhejiang Shiyou Wood Industry Co., Ltd. was founded in 2001. In the past 11 years, under the leadership of chairman Ni Fangrong, the company adheres to the enterprise concept of "creating wood value and transmitting wood culture", and aims to create "the first quality of the industry", and gradually grows into the leader of China's wood flooring industry. According to the 9th "China's 500 most valuable brands" ranking released by the world brand laboratory in 2012, the brand value of worldfriend reached 9.497 billion yuan. In 2012, in the "Post Crisis Era" of slow growth, sluggish consumption, strict real estate control and cold winter in the downstream industry, worldfriend bucked the trend and achieved an annual sales volume of 8.2 million square meters (including 7 million square meters of retail sales, 1 million square meters of engineering sales and 200000 square meters of international trade), with a year-on-year growth of nearly 10%, and the product structure is very reasonable (solid wood floor accounts for 18.7%, solid wood composite floor accounts for 25%) 8% and 55.5% of them are laminates. At present, there are more than 1600 stores in the world friends, with sales network covering all over China, and 125 sales outlets in the United States, Japan, Brazil, India and other countries. In 2012, Shiyou Industrial Park, as a global model factory of Shiyou, was put into use. It covers an area of 300 mu, has the longest production line in Asia, employs more than 1600 people and has an annual production capacity of 20 million square meters. It can provide high-quality floor products for millions of families. The park also has a 1000 square meter state-level laboratory and the most advanced and most numerous technical equipment in the industry, such as 47 computer-controlled steam circulation drying kilns, 3 computer-controlled simulated climate floor test rooms, more than 40 special equipment with independent intellectual property rights, domestic first ultra-high temperature wood heat treatment equipment, constant temperature and humidity test boxes, artificial intelligence climate incubators, etc. In 2013, world friend will continue to promote the expansion strategy, not only set the development goal of sales growth of 12% and the number of stores breaking through 2000, but also vigorously expand the product line, continue to consolidate the advantages of solid wood products, sprint to strengthen the product scale, focus on breaking through the solid wood composite field, so as to comprehensively improve the product competitiveness and seize a larger market share. At that time, Shiyou will complete the diversified industrial layout of solid wood, solid wood composite and strengthened flooring, supplemented by parquet, stone plastic and carbonized wood flooring, and integrate stairs, wooden doors, mahogany furniture and whole wood furniture, so as to open a new journey of transformation and upgrading from a leading floor enterprise to a large household industry group.

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