Mumm玛姆品牌怎么样 申请店铺

我要投票 Mumm玛姆在香槟酒行业中的票数:389 更新时间:2025-07-01
Mumm玛姆是哪个国家的品牌?「Mumm玛姆」是保乐力加(中国)贸易有限公司旗下著名品牌。该品牌发源于德国,在1827年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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Mumm玛姆怎么样

保乐力加(中国)贸易有限公司,Mumm玛姆,香槟酒十大品牌,创于1827年德国,著名奢侈香槟,香槟产业先驱,其红带香槟作为玛姆品牌的经典款而享有盛誉


源自1827年,-直身处香槟行业的核心。玛姆家族的血统可以追溯到12世纪,包括了男爵和骑士的封号。早在1761年,酒庄主人彼得·阿诺德·玛姆就在德国科隆开展了葡萄酒生产和商行的业务,冠名为“P.A.MUMM”。公司拥有在莱茵河流域的大葡萄园,在那里酿造自己的葡萄酒。

十九世纪初叶,彼得·阿诺德·玛姆的三个儿子,戈特利布、雅各和菲利普,不约而同地发现了在法国香槟地区生产的优秀起泡酒的销售潜力。由于德国和法国当时关系良好,玛姆兄弟大胆地决定,在香槟地区建立一个本家族公司的新分支,驻兰斯,并有当地人G. Heuser加盟。

MUMM世家

冯·玛姆是德国古老的世家之一,其先祖能够一直溯源至中世纪时代。1761年,彼得·阿诺德·玛姆决定在科隆创立葡萄酒生产与销售业务。

他将自己的激情传承给了儿子雅各、戈特利布和菲利普。三个儿子越过边境,于1827年在兰斯正式创建香槟酒庄。

1852年,家族事业继承人之一,乔治·赫尔曼·玛姆,登上公司掌门人之位。他建立了玛姆酒庄专属葡萄园,奠定了公司的发展战略,并强调“一切基于卓越”的理念。作为一名开明人士、社会进步的捍卫者,他制定了杰出贡献奖金与伤残补助机制,旨在奖励优秀工人,并为年老残疾的员工提供经济援助。乔治·赫尔曼·玛姆为公司的开国元勋的开拓精神所激励,不知疲倦地走遍了全球,在欧洲和远在澳大利亚和新西兰市场推销他的香槟。早在二十世纪之初,该公司在世界上就已经拥有巨大市场份额,旗下20个附属公司,遍布美国、俄罗斯和加拿大,并远至巴西和秘鲁。

酒区与风土

G.H.MUMM的专属葡萄园,覆盖了近218公顷土地。在兰斯附近的山区,黑品乐占主导地位(78%),地处白丘酒区(Cote des Blancs)的克拉芒(Cramant)与阿维兹(Avize)的特级葡萄园以霞多丽葡萄闻名,马恩河谷地区则主要种植莫尼耶品乐葡萄。

自1911年起香槟地区所采用的对于酒区的分类标准,今天仍然在使用。它在如土壤质量、朝阳度和葡萄品种方面将酒区划分出等级。在319个酒庄内,评出了17个特级酒庄和42个一级酒庄。

G.H.MUMM拥有的葡萄园,其特级酒庄包括8个具有历史性酒庄在内,分布在160公顷土地上。它们能真实地体现香槟的风格:Ay、Bouzy、Ambonnay、Verzy、Verzenay、Mailly、Avize和Cramant。

G.H.MUMM家族很早就着力于建立一个质量保障系统,以保障高品质的果汁,监督生产的每一个阶段,从葡萄种植到关键的压榨阶段,每个环节都不放松。

玛姆酒庄开创了在种植园中安装榨汁机直接榨汁的运作方式,它与酒区葡萄种植园区的密切关系,近百年来从未动摇过,一直持续到今天。1840年,公司收购了坐落在Verzenay的土地时,就建立了种植与榨汁一体化的机制,今天仍然在使用。

G.H.MUMM还建立了直接供应的政策:直接从种植者处采购好的葡萄,而非未发酵的果汁。从而保障了葡萄品质,由公司自己来榨汁。


Poly (China) Trading Co., Ltd., Mumm mam, top ten brands of champagne, was founded in Germany in 1827. It is a famous luxury champagne and pioneer of champagne industry. As a classic of MAM brand, red belt champagne enjoys a high reputation from 1827, which is directly at the core of champagne industry. The blood of the mam family dates back to the 12th century and includes barons and knights. As early as 1761, the owner of the winery, Peter Arnold mam, started the business of wine production and business in Cologne, Germany, named "p.a.mumm". The company owns a large vineyard in the Rhine Valley, where it makes its own wine. At the beginning of the 19th century, Peter Arnold mam's three sons, Gottlieb, Jacob and Philippe, discovered the sales potential of the excellent sparkling wine produced in the champagne area of France. Due to the good relations between Germany and France at that time, the mam brothers boldly decided to establish a new branch of their family company in champagne, based in Reims, with the participation of the local g. Heuser. Von mam is one of the oldest families in Germany, whose ancestors can be traced back to the middle ages. In 1761, Peter Arnold mam decided to establish a wine production and sales business in Cologne. He passed on his passion to his sons Jacob, Gottlieb and Philip. The three sons crossed the border and founded champagne in Reims in 1827. In 1852, George Herman mam, one of the heirs of the family business, became the head of the company. He established the exclusive vineyard of MAM winery, established the company's development strategy, and emphasized the concept of "everything is based on excellence". As an enlightened person and a defender of social progress, he has developed a bonus and disability subsidy mechanism for outstanding contributions, which aims to reward outstanding workers and provide financial assistance to the elderly and disabled employees. Inspired by the pioneering spirit of the company's founding fathers, George Herman mam tirelessly traveled around the world to market his champagne in Europe and as far as Australia and New Zealand. As early as the beginning of the 20th century, the company had a huge market share in the world, with 20 subsidiaries in the United States, Russia and Canada, as far as Brazil and Peru. The exclusive vineyard of wine area and terroir g.h.mumm covers nearly 218 hectares. In the mountain area near Reims, Pinot Noir dominates (78%), the super vineyards of cranants and avize in the cotees blancs are famous for Chardonnay grapes, while the main grape growing area in the man river valley is Monie Pinot Noir. Since 1911, the classification standard of champagne area is still in use today. It ranks wine regions in terms of soil quality, sunrise and grape varieties. In 319 wineries, 17 super wineries and 42 first-class wineries were selected. G. The vineyards owned by H. Mumm, including 8 historic wineries, are located on 160 hectares. They really represent the style of Champagne: ay, bouzy, ambonnay, verzy, verzenay, mailly, avize and cramant. G. H. Mumm family has long been focusing on establishing a quality assurance system to guarantee high-quality fruit juice and supervise every stage of production, from grape planting to key pressing stage, and every link is not relaxed. Mam winery has created the operation mode of installing the juicer in the plantation to directly extract juice. It has a close relationship with the grape plantation in the wine area, which has never wavered in the past century and continues to this day. In 1840, when the company acquired the land located in verzenay, it established the mechanism of integration of planting and juicing, which is still in use today. G. H. Mumm has also established a policy of direct supply: purchasing good grapes directly from growers, not unfermented juice. So as to ensure the quality of grapes, the company will extract juice by itself.

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