李子园LIZIYUAN品牌怎么样 申请店铺

创建于1994年，集含乳饮料及其它饮料研发、生产、销售于一体的企业，产品涵盖乳制品、植物蛋白饮料、果汁饮料、谷物类饮料等系列。

浙江李子园食品股份有限公司成立于1994年10月22日，总部位于素有“南方奶牛之乡”之称的浙江省金华市，是一家集含乳饮料及其它饮料研发、生产、销售于一体的股份有限公司。公司产品有含乳饮料、乳制品、植物蛋白饮料、复合蛋白饮料、果汁饮料、谷物类饮料六大系列，其中李子园甜牛奶乳饮料系列在市场同类产品中独树一帜，凭借其优良的品质以及独特的风味赢得了广大消费者的信赖。经过二十多年的市场耕耘和品牌打造，“李子园”品牌的知名度不断提升，奠定了李子园“甜牛奶乳饮料系列”的市场优势地位。

公司以“成为全国含乳饮料行业带领者”为企业发展愿景，以“专业专注专心做好一瓶奶，充分满足消费者美好健康生活的需求”为企业使命，以“安全、营养、健康、情怀、诚信、务实、创新、超越”为核心价值观，以“新新鲜鲜李子园，自然而然爱上你”为品牌理念，以“实实在在做人，兢兢业业干事；效益源于管理，发展在于创新”为经营宗旨。

目前公司分别在浙江、江西、云南、河南等地建有多家子公司和生产加工基地。公司以“区域经销模式”为主要销售模式，以“年轻消费群体和青春休闲、营养便利”为市场定位和导向，建立了完善的市场营销网络和市场服务体系。公司以江浙沪、云贵川、鲁豫皖为核心市场，逐步辐射带动周边区域市场，实现由区域市场向全国市场的布局和由区域性品牌成为全国性品牌的目标。

Founded in 1994, it is an enterprise integrating the R & D, production and sales of milk drinks and other drinks. Its products cover dairy products, vegetable protein drinks, juice drinks, cereal drinks, etc. Zhejiang Liziyuan Food Co., Ltd. was founded on October 22, 1994. Its headquarter is located in Jinhua City, Zhejiang Province, which is known as "the town of dairy cows in the South". It is a joint-stock company integrating the R & D, production and sales of milk drinks and other drinks. The company's products include six series of milk drinks, dairy products, vegetable protein drinks, compound protein drinks, fruit juice drinks and cereal drinks. Among them, Liziyuan sweet milk milk beverage series is unique among the similar products in the market, winning the trust of the majority of consumers with its excellent quality and unique flavor. After more than 20 years of market cultivation and brand building, the popularity of "Liziyuan" brand has been constantly improved, which has established the market advantage position of "sweet milk and milk beverage series" of Liziyuan. The company takes "becoming the leader of milk beverage industry in China" as its development vision, takes "focusing on one bottle of milk professionally and fully meeting the needs of consumers for a better and healthy life" as its mission, takes "safety, nutrition, health, feelings, integrity, pragmatism, innovation and Transcendence" as its core values, and takes "new and fresh plum garden, naturally falling in love with you" as its product Brand concept, with the business tenet of "being a real person and doing things conscientiously; benefit comes from management and development lies in innovation". At present, the company has several subsidiaries and production and processing bases in Zhejiang, Jiangxi, Yunnan, Henan and other places. The company takes "regional distribution mode" as the main sales mode, takes "young consumer groups and youth leisure, nutrition convenience" as the market orientation and guidance, and establishes a perfect marketing network and market service system. With Jiangsu, Zhejiang, Shanghai, Yunnan, Guichuan, Shandong, Henan and Anhui as the core markets, the company gradually radiates and drives the surrounding regional markets, and achieves the goal of transforming regional markets into national markets and regional brands into national brands.

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