舒华品牌怎么样

舒华始终坚持以市场为导向、以用户需求为目标、全面为用户量身定做、提供最佳解决方案。目前产品开发有七大系列四百多个品种，包括：适用于大、中、小型专业健身俱乐部配置的有氧器材、力量器械、综合训练器等二百四十多款;适用于家用、商用的各种跑步机、健身车、按摩椅等近百款;适用于公园、广场、社区等全民健身工程路径一百多款。与此同时，舒华还建立了完善、规范的管理体系和售后服务体系。全国各大中城市遍布了舒华1000多个销售网点，并配套设立了密集的服务网点，拥有经验丰富的安装、维护人员，及时高效地为用户提供高效、专业、个性化的服务。

2005年，企业在行业内首家聘请形象代言人，邀请“跳水王子”田亮加盟，担纲出任舒华品牌形象代言人，开始启动品牌战略。经过近五年的精耕细作，舒华品牌的知名度和美誉度稳步提升，市场号召力日益增强，从而为推动全民健身事业发挥越来越大的作用!同年，舒华智能跑步机凭借雄厚的综合实力及产品优势，顺利通过中国名牌战略推进委员会审议，荣获“中国名牌”产品称号;2006年，国家质检总局授予舒华智能跑步机“国家免检产品”荣誉称号;2007年，国家工商行政管理总局认定舒华智能跑步机为“中国驰名商标”。同年，舒华产品被中国国家羽毛球队指定为体能训练健身器材。2008年，入围国家体育总局推荐的十强企业;2009年，舒华被中国文教体育用品协会评选为全国健身器材行业二十强企业;2010年，中国文教体育用品协会授予舒华“中国体育用品二十强”称号。

在市场营销模式上，舒华实现除西藏、台湾外所有省份全覆盖，终端专卖体系分专卖店、店中店、商场、家居等4大系统，共计1000余家。拳头产品是舒华智能跑步机系列与舒华力量系列，特别是舒华在全国推广的5167D家用多功能机型与央视主推的5198豪华家用跑步机，更是在行业内首屈一指，独树一帜，引领家用跑步机的市场潮流。

随着舒华新五年品牌发展战略的推进，2011年，舒华邀请影视巨星陈道明作为舒华·欧塔库按摩椅的品牌形象代言人。是舒华启动新的十年品牌战略的第一步，新的品牌战略将更注重品牌价值感和消费者互动体验。舒华将展现完善自我、积极进取的品牌精神，塑造引领中国新一代健康生活方式的领军品牌形象。同时公司已在全国各大媒体重拳出击，以电视、平面、文字、网络等多种形式进行周全性的品牌推广和广告宣传。不仅如此，舒华·欧塔库按摩椅新品类全线上市，意将与原有网点实现互补，在产品品类上，与舒华跑步机等健身器械形成“动静运动结合”的新格局。

舒华的市场竞争优势在于：

1、良好的质量管理体系，支撑品牌品质;

2、优质的生产工艺与流水线，保证产品品质立于行业前沿;

3、与时俱进的研发体系，紧抓市场脉搏，适应客户需求，引领消费时尚;

4、行业中最全的产品线，完整的综合实力，独领风骚;

5、全面的客户服务体系，延伸到售前，售中，售后服务全程，全国联保，终身享受舒华的专业指导与温馨服务;

6、专业的品牌运作，统一体系化，标准化的运作规范，领先的运营理念，让舒华一直都处于行业品牌的前列;

7、网店覆盖全行业最全，让顾客能及时有效的接触到舒华，得到最便捷的服务与享受。

Shuhua always adheres to the market-oriented, user needs as the goal, fully customized for users, to provide the best solution. At present, there are more than 400 varieties in seven series of product development, including more than 240 kinds of aerobic equipment, strength equipment, comprehensive training equipment, etc. suitable for large, medium and small professional fitness clubs; nearly 100 kinds of treadmills, fitness cars, massage chairs, etc. suitable for household and commercial use; more than 100 kinds of national fitness project paths suitable for parks, squares, communities, etc. At the same time, Shuhua has also established a perfect and standardized management system and after-sales service system. Shuhua has more than 1000 sales outlets in large and medium-sized cities across the country, and has set up intensive service outlets with experienced installation and maintenance personnel to provide users with efficient, professional and personalized services in a timely and efficient manner. In 2005, the company was the first one in the industry to hire image spokesmen, invited Tian Liang, the "diving Prince", to join in, took the post of brand image spokesperson of Shuhua, and started the brand strategy. After nearly five years of intensive cultivation, the popularity and reputation of Shuhua brand has been steadily improved, and its market appeal has been increasing, so as to play an increasingly important role in promoting the cause of national fitness. In the same year, Shuhua intelligent treadmill, with its strong comprehensive strength and product advantages, won the Title of "China famous brand" product through the deliberation of China Famous Brand Strategy Promotion Committee; In 2006, AQSIQ awarded Shuhua intelligent treadmill the honorary title of "national inspection free product"; in 2007, the State Administration for Industry and Commerce recognized Shuhua intelligent treadmill as "China famous trademark". In the same year, Shuhua products were designated as fitness equipment for physical training by the national badminton team of China. In 2008, Shuhua was selected as one of the top ten enterprises recommended by the General Administration of sports of the people's Republic of China; in 2009, Shuhua was selected as one of the top 20 enterprises in the national fitness equipment industry by the China culture and education Sporting Goods Association; in 2010, Shuhua was awarded the Title of "top 20 Chinese sporting goods" by the China culture and education Sporting Goods Association. In terms of marketing mode, Shuhua has achieved full coverage in all provinces except Tibet and Taiwan. The terminal monopoly system consists of four major systems, namely, monopoly stores, in store stores, shopping malls and home furnishings, totaling more than 1000. The key products are Shuhua intelligent treadmill series and Shuhua power series, especially the 5167d family multi-functional model promoted by Shuhua in the country and the 5198 luxury family treadmill promoted by CCTV, which is the first in the industry, unique and leading the market trend of family treadmill. With the promotion of Shuhua's brand development strategy in the new five years, in 2011, Shuhua invited movie star Chen Daoming as the brand image spokesman of Shuhua otaku massage chair. It is the first step for Shuhua to launch the brand strategy of the new decade. The new brand strategy will pay more attention to brand value and consumer interaction experience. Shuhua will show the brand spirit of self-improvement and initiative, and build a leading brand image leading the new generation of healthy lifestyle in China. At the same time, the company has made great efforts in various major media nationwide to carry out comprehensive brand promotion and advertising in various forms such as TV, print, text, network, etc. Not only that, the new products of Shuhua otaku massage chair are on the market, which means that they will complement the original outlets, and form a new pattern of "dynamic and static sports combination" with fitness equipment such as Shuhua treadmill. Shuhua's market competitive advantages lie in: 1. Good quality management system to support brand quality; 2. High quality production process and assembly line to ensure product quality at the forefront of the industry; 3. Research and development system to keep pace with the times to grasp the pulse of the market, adapt to customer demand and lead the consumption fashion; 4. The most complete product line in the industry, with complete comprehensive strength, takes the lead; 5. The comprehensive customer service system extends to the whole process of pre-sale, in sale and after-sale service, the national joint insurance, enjoying Shuhua's professional guidance and warm service for life; 6. Professional brand operation, unified system, standardized operation standard, leading operation concept, making Shuhua directly in the forefront of the industry brand; 7. The online shop covers the whole industry, so that customers can contact Shuhua in time and effectively, and get the most convenient service and enjoyment.

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