Shuhua always adheres to the market-oriented, user needs as the goal, fully customized for users, to provide the best solution. At present, there are more than 400 varieties in seven series of product development, including more than 240 kinds of aerobic equipment, strength equipment, comprehensive training equipment, etc. suitable for large, medium and small professional fitness clubs; nearly 100 kinds of treadmills, fitness cars, massage chairs, etc. suitable for household and commercial use; more than 100 kinds of national fitness project paths suitable for parks, squares, communities, etc. At the same time, Shuhua has also established a perfect and standardized management system and after-sales service system. Shuhua has more than 1000 sales outlets in large and medium-sized cities across the country, and has set up intensive service outlets with experienced installation and maintenance personnel to provide users with efficient, professional and personalized services in a timely and efficient manner. In 2005, the company was the first one in the industry to hire image spokesmen, invited Tian Liang, the "diving Prince", to join in, took the post of brand image spokesperson of Shuhua, and started the brand strategy. After nearly five years of intensive cultivation, the popularity and reputation of Shuhua brand has been steadily improved, and its market appeal has been increasing, so as to play an increasingly important role in promoting the cause of national fitness. In the same year, Shuhua intelligent treadmill, with its strong comprehensive strength and product advantages, won the Title of "China famous brand" product through the deliberation of China Famous Brand Strategy Promotion Committee; In 2006, AQSIQ awarded Shuhua intelligent treadmill the honorary title of "national inspection free product"; in 2007, the State Administration for Industry and Commerce recognized Shuhua intelligent treadmill as "China famous trademark". In the same year, Shuhua products were designated as fitness equipment for physical training by the national badminton team of China. In 2008, Shuhua was selected as one of the top ten enterprises recommended by the General Administration of sports of the people's Republic of China; in 2009, Shuhua was selected as one of the top 20 enterprises in the national fitness equipment industry by the China culture and education Sporting Goods Association; in 2010, Shuhua was awarded the Title of "top 20 Chinese sporting goods" by the China culture and education Sporting Goods Association. In terms of marketing mode, Shuhua has achieved full coverage in all provinces except Tibet and Taiwan. The terminal monopoly system consists of four major systems, namely, monopoly stores, in store stores, shopping malls and home furnishings, totaling more than 1000. The key products are Shuhua intelligent treadmill series and Shuhua power series, especially the 5167d family multi-functional model promoted by Shuhua in the country and the 5198 luxury family treadmill promoted by CCTV, which is the first in the industry, unique and leading the market trend of family treadmill. With the promotion of Shuhua's brand development strategy in the new five years, in 2011, Shuhua invited movie star Chen Daoming as the brand image spokesman of Shuhua otaku massage chair. It is the first step for Shuhua to launch the brand strategy of the new decade. The new brand strategy will pay more attention to brand value and consumer interaction experience. Shuhua will show the brand spirit of self-improvement and initiative, and build a leading brand image leading the new generation of healthy lifestyle in China. At the same time, the company has made great efforts in various major media nationwide to carry out comprehensive brand promotion and advertising in various forms such as TV, print, text, network, etc. Not only that, the new products of Shuhua otaku massage chair are on the market, which means that they will complement the original outlets, and form a new pattern of "dynamic and static sports combination" with fitness equipment such as Shuhua treadmill. Shuhua's market competitive advantages lie in: 1. Good quality management system to support brand quality; 2. High quality production process and assembly line to ensure product quality at the forefront of the industry; 3. Research and development system to keep pace with the times to grasp the pulse of the market, adapt to customer demand and lead the consumption fashion; 4. The most complete product line in the industry, with complete comprehensive strength, takes the lead; 5. The comprehensive customer service system extends to the whole process of pre-sale, in sale and after-sale service, the national joint insurance, enjoying Shuhua's professional guidance and warm service for life; 6. Professional brand operation, unified system, standardized operation standard, leading operation concept, making Shuhua directly in the forefront of the industry brand; 7. The online shop covers the whole industry, so that customers can contact Shuhua in time and effectively, and get the most convenient service and enjoyment.
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