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中山市鸿邦制漆有限公司是一家立志做中国涂料先锋，扛起民族涂料大旗的企业。风雨17年，鸿邦一路走来，到如今满载荣誉，不断缔造辉煌。

创业之源

1994年，一群来自五湖四海的年轻人，抱着在涂料界搏击出一片天地的雄心壮志，开始了坚持不懈地创业。17年了，正如17年来鸿邦人一步一个脚印，克服困难，脚踏实地，稳扎稳打，勇往直前。经过长期而卓有成效的工作，鸿邦主打品牌——“鸿邦漆”、“康宝漆”、“罗曼漆”、“贝利漆”、“亮哥漆”，已在神州大地声名远扬，传遍四方。鸿邦集团，已成为中国民族制漆业一面迎风招展的鲜艳旗帜!

企业之貌

鸿邦制漆有限公司是一家集研发、生产、销售于一体的现代化综合型高新涂料企业。公司地处伟人故里，风景秀丽的广东中山，公司占地面积15000平方米，地理位置优越，交通条件方便。鸿邦漆制漆具有雄厚的生产研发能力，拥有多条具有国际先进水平的涂料生产线和全套生产工艺，同时配有多套由美国、德国进口的全套先进的实验检测设备和仪器。公司现有员工200多人，具有大专学历的涂料从业精英达80%以上，其中高级工程师有18人，并且特聘国外顶尖涂料专家长期住厂指导鸿邦研发中心的技术攻关项目，使企业的技术创新能力始终处于行业领先地位。公司目前在全国范围内建立了1000多个销售网点，并且配有一支具有丰富施工经验的工程师队伍活跃于全国各地，为客户提供24小时优质服务。先进的生产设备，现代化的管理手段，强大的科研能力保证了产品的优良品质。

品牌之路

历经十五年的市场磨练，鸿邦集团已拥有了引以为豪的涂料知名品牌鸿邦漆。近年来，鸿邦制漆以技术创新为核心，推出“植物油木器漆”、“竹炭除醛”、“光触媒”、“洁神”、“一次性地板漆”、“翻新地板漆”、“水性木器漆”等系列产品，提升品牌的高度;以品牌塑造为基础，不断强化、规范VI，加强形象店建设，通路建设;通过借助中央和地方各级宣传渠道不断巩固和继续推进“鸿邦漆”的品牌建设和完善服务体系。鸿邦人必胜的信念和艰辛付出换来丰硕成果，如今鸿邦漆拥有“国家免检产品”、“中国驰名商标”、“中国涂料十大品牌”、“健康漆第一品牌”等殊荣，成为涂料行业名副其实的领导品牌之一。

成功之道

大凡成功者都有他们成功的原因，鸿邦的成功源于他们战略、战术的完美统一和自上而下超强的执行力。公司非常明确的确定了系列指导思想，思想指导行动，行动务必到位。企业宣言：“鸿运万家，和诚天下”，是鸿邦人的誓言，是对天下人的祝福、也是承诺。企业价值观：以人为本，解决就业问题，创造发展空间;跟合作者双赢，长久战略伙伴;做对消费者负责的产品，回报社会。市场营销理念：以客户为中心，站在消费者的角度来开发产品，站在商家的位置来平衡利益，站在未来的方向征战市场，决不为短期利益出卖将来。企业经营理念：诚信经营，以人为本，对合作伙伴、消费者都不投机取巧;立足公司实际情况，不断创新。企业服务理念：不推脱、不食言、富于创造、真诚贴心。鸿邦品牌理念：品牌是帆、用户为师。鸿邦战略理念：先谋势、后谋利。鸿邦人才理念：人才是企业的核心竞争力，尊重人才、唯能是用。鸿邦使命观：创造健康家园，缔造更美生活。鸿邦环保理念：健康安全、绿色环保。鸿邦发展理念：与国内外科研院校互动，打造一流的集团化企业。

腾飞之志

在波涛汹涌的世界经济浪潮中，鸿邦制漆仍将高举“打造民族涂料品牌”的旗帜，以振兴民族产业为使命。站在新的起跑线上，鸿邦人将坚定不移，勇往直前，与志同道合的战略合作伙伴共同奏响建设全球化工行业涂料品牌的最强音!鸿邦制漆将为中国的伟大复兴做出自己的贡献。

Zhongshan Hongbang paint Co., Ltd. is an enterprise that is determined to be the pioneer of Chinese coatings and to carry the banner of national coatings. After 17 years of wind and rain, Hongbang has come all the way. Now it is full of honor and constantly creates brilliance. The source of entrepreneurship in 1994, a group of young people from all over the world, with the ambition of fighting out a world in the paint industry, began to work tirelessly. For 17 years, just as in the past 17 years, the Hongbang people have overcome difficulties step by step, been down-to-earth, steadfast, and courageous. After long-term and effective work, the main brands of Hongbang paint - "Hongbang paint", "Kangbao paint", "Roman paint", "Bailey paint" and "Liangge paint" have been well-known in the land of Shenzhou and spread all over the world. Hongbang group has become a bright banner of Chinese national paint industry! Hongbang paint Co., Ltd. is a modern comprehensive high-tech paint enterprise integrating R & D, production and sales. The company is located in the hometown of the great man, the beautiful Zhongshan, Guangdong Province, the company covers an area of 15000 square meters, superior geographical location, convenient transportation conditions. Hongbang paint manufacturing has a strong production and R & D capacity, with a number of internationally advanced paint production lines and a complete set of production processes, as well as a number of sets of advanced experimental and testing equipment and instruments imported from the United States and Germany. At present, the company has more than 200 employees, more than 80% of the coating industry elites with college degree, including 18 senior engineers, and specially hired foreign top coating experts to live in the factory for a long time to guide the technological research and development center of Hongbang, so that the technological innovation ability of the enterprise is always in the leading position in the industry. At present, the company has established more than 1000 sales outlets nationwide, and has a team of engineers with rich construction experience active in all parts of the country to provide customers with 24-hour quality service. Advanced production equipment, modern management means and strong scientific research ability ensure the excellent quality of products. After 15 years of market training, Hongbang group has owned the famous paint brand Hongbang paint. In recent years, with technological innovation as the core, Hongbang has launched a series of products, such as "vegetable oil wood paint", "bamboo charcoal formaldehyde removal", "Photocatalyst", "Jieshen", "one-time floor paint", "renovated floor paint", "water-based wood paint", to enhance the height of the brand; based on the brand building, Hongbang has continuously strengthened and standardized VI, strengthened the construction of image stores and channels; With the help of the propaganda channels at central and local levels, we will continue to consolidate and promote the brand building and improve the service system of "Hongbang paint". Hongbang people's belief and hard work have brought fruitful results. Now, Hongbang paint has the honor of "national inspection free product", "China's famous trademark", "China's top ten paint brands", "health paint No.1 brand", etc., becoming one of the leading brands in the paint industry. The way to success is that most successful people have their own reasons for success. Hongbang's success comes from their perfect unity of strategy and tactics and their strong executive power from top to bottom. The company has clearly defined a series of guiding ideology, ideology guiding action, and action must be in place. The corporate Manifesto: "good luck to all families, and sincerity to the world", is the oath of Hongbang people, is a blessing and commitment to all people in the world. Enterprise values: people-oriented, solve employment problems, create development space; win-win with partners, long-term strategic partners; be responsible for consumers and return to society. Marketing concept: take customers as the center, develop products from the perspective of consumers, balance interests from the position of merchants, fight the market in the future direction, and never sell the future for short-term interests. Business philosophy: honest management, people-oriented, no opportunism for partners and consumers; based on the actual situation of the company, continuous innovation. Enterprise service concept: no shirking, no breaking promise, rich in creativity, sincere and intimate. Hongbang brand concept: brand is sail, user as teacher. Hongbang's strategic concept: seek power first, then profit. Hongbang talent concept: talent is the core competitiveness of the enterprise, respect for talent, only use. Hongbang mission: to create a healthy home and a more beautiful life. Hongbang environmental protection concept: health and safety, green environmental protection. Hongbang development concept: interact with domestic and foreign scientific research institutions to build a first-class group enterprise. In the surging wave of world economy, Hongbang paint will still hold the banner of "building a national paint brand" and take the revitalization of national industry as its mission. Standing on the new starting line, Hongbang people will be unswerving and courageous, and work with like-minded strategic partners to play the strongest voice of building global coatings brand in the chemical industry! Hongbang paint making will make its own contribution to the great rejuvenation of China.

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