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《ViVi昕薇》是由中国纺织出版社主办，与日本讲谈社《ViVi》杂志合作的一本时尚杂志。讲谈社是日本最大的出版社，创办于1909年，实力雄厚，拥有《ViVi》、《Style》等众多时尚青春杂志，销售额一直占市场首位。

《ViVi昕薇》定位于个性、前卫、实用、时尚。她不以年龄来划分读者，而是属于一个特殊的群体---"V"类人。使杂志的适应群更加弹性化。"V"既代表《ViVi昕薇》，又代表了一类追求个性自我、时尚前卫、活出自身"胜利（VICTORY）"生活精神的人群。《ViVi昕薇》推出"V"类人的概念，它将引导"V"类人的时尚理念，也同时服务于"V"类人。

同时又属于一个特殊的群体---“昕”类人。使杂志的适应群更加弹性化。“昕”类人统称X-Girl，既代表《昕薇》，又代表了一类追求个性自我、时尚前卫、活出自我生活精神的人群。

《昕薇》作为日本时尚大刊《VIVI》的中文引进版，她以其个性、前卫、实用、时尚的特色独领风骚，其年龄群的弹性跨度为10岁，是各个年龄领导时尚的佼佼者，颠覆时尚的先锋者。同时又不失优雅与实用。从第一届的“昕薇公主”到第二届的“昕式昕星”到现在正在如火如荼进行的“《昕薇》模特超级模仿秀”，《昕薇》杂志在创造时尚传奇的同时，无时不在为读者创建梦想的平台，为一群又一群的昕式人类们见证梦想成真的传奇！

昕薇杂志介绍“个性、时尚、品位、潮流”，《昕薇》杂志是都会个性女人用来驾驭国际前沿时尚、发掘自身魅力的完备实用指南，令顶级个性潮流为我所用。鼓舞新世纪女性张扬的自我个性，提高自我的时尚操控力和领导力，令时尚融汇于生活的每一个细节。抢先实践最前沿的着装风格、最新鲜的生活方式，追求精神内涵的丰富，成就自我价值，人群中活出只属于自己的精彩。昕薇作众人仰望的superstar！昕薇作为日本时尚第一刊《ViVi》杂志的中文版——《昕薇》杂志是由中日两大出版社强强联手合作的一本国际版权合作杂志。中方时装界权威的纺织出版社和日本最大的出版社－讲谈社。

Vivi Xinwei is a fashion magazine sponsored by China Textile publishing house and cooperated with vivi magazine of Japan lecture agency. As the largest publishing house in Japan, Shutan press was founded in 1909 with strong strength. It has many fashion youth magazines such as vivi and style, and its sales volume has always been the first in the market. "Vivi Xinwei" is oriented to personality, avant-garde, practical and fashionable. She does not divide readers by age, but belongs to a special group - "V" people. Make the magazine's adaptive group more flexible. "V" not only represents "vivi Xinwei", but also represents a group of people who pursue individual self, fashion avant-garde, and live their "victory" life spirit. "Vivi Xinwei" introduces the concept of "V" people, which will guide the fashion concept of "V" people and serve "V" people at the same time. At the same time, it belongs to a special group - "Xin" people. Make the magazine's adaptive group more flexible. "Xin" people are collectively referred to as X-girl, which not only represents "Xin Wei", but also represents a group of people who pursue individual self, fashion avant-garde, and live their own life spirit. As the Chinese version of vivi, a Japanese fashion magazine, Xinwei takes the lead with its characteristics of individuality, avant-garde, practicality and fashion. Its age group has an elastic span of 10 years. It is the leader of fashion at all ages and the pioneer of subverting fashion. At the same time, it is elegant and practical. From the first "Xinwei Princess" to the second "Xinwei star" to the "Xinwei model super imitation show" now in full swing, "Xinwei" magazine creates fashion legend, at the same time, it creates a dream platform for readers, and witnesses the legend of dream realization for a group of Xinwei human beings! Xinwei magazine introduces "personality, fashion, taste and trend". Xinwei magazine is a complete and practical guide for urban women to control international cutting-edge fashion and explore their own charm, so that top-level personality trend can be used by me. Encourage women's self individuality in the new century, improve their fashion control and leadership, and integrate fashion into every detail of life. First practice the most cutting-edge dress style, the most fresh way of life, the pursuit of spiritual content, the achievement of self-worth, the crowd live only belong to their own wonderful. Xin Wei is the superstar that everyone looks up to! As the Chinese version of the first Japanese fashion magazine, vivi magazine, Xinwei magazine is an international copyright cooperation magazine co operated by the two major publishing houses of China and Japan. The authoritative textile publishing house in China's fashion industry and the largest publishing house in Japan, shuotan press.

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