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椰树集团是海南省从事椰子等热带水果深加工的专业公司，国内较大的天然植物蛋白饮料生产企业。

椰树集团前身为海口罐头厂，建于1956年，现有职工4000多人。产品以果汁饮料为主，具有世界一流生产工艺和大规模自动化生产能力。“椰树”主导产品椰树牌天然椰子汁、椰树牌天然矿泉水、火山岩珍贵天然矿泉水和天然芒果汁等较为有名，产品远销30多个国家和地区。

改革前的30年在计划经济年代，当年的“海罐厂”曾走过一段坎坷的历史，有过“辉煌”，也有过挫折，潮起潮落，1985年走到了濒临破产的边缘。1986年，厂长王光兴上任后，“椰树”通过系列改革，走出了一条有自己特色的发展道路，形成了一个独特的“椰树”生产经营管理模式，它的经验得到过国家领导人的充分肯定。“椰树”在改革中崛起，大发展，大变化。改革与发展22年，共创税利29.6亿元。自1993年起税利年年超亿元，是省市纳税大户。2007年实现两个“增长”，完成销量33.4万吨，同比增长11%；上缴税金1.62亿元，同比增长4.07%。“椰树”的发展带动了海南热带水果种植业的发展，解决了海南农民种椰子易、卖椰子难问题，帮助海南50万农民脱贫致富，职工生活达到小康水平。

2006年9月，“椰树”实现改制，摆脱国有企业体制性障碍的束缚，成为民营企业。“椰树”站在一个新的起点，制定更高更远的战略。组建新的年青领导班子，建立新的公司治理结构，实施新的管理模式，“三新”管理之下的“椰树”犹如进入了新的发展快车道，生机蓬勃，蓄势待发，正以全新姿态再次创业。

Coconut group is a professional company engaged in the deep processing of tropical fruits such as coconuts in Hainan Province, and a large domestic natural plant protein beverage manufacturer. Coconut group, formerly known as Haikou Cannery, was founded in 1956 with more than 4000 employees. The products are mainly fruit juice drinks, with world-class production technology and large-scale automatic production capacity. The main products of "coconut tree" are coconut brand natural coconut juice, coconut brand natural mineral water, volcanic rock precious natural mineral water and natural mango juice, etc. they are well-known, and their products are exported to more than 30 countries and regions. In the 30 years before the reform in the planned economy era, the "sea tank factory" in that year had gone through a bumpy history, had "brilliant", also had setbacks, the tide rose and fell, in 1985 came to the brink of bankruptcy. In 1986, after Wang Guangxing, the factory director, took office, "coconut tree", through a series of reforms, walked out of a development path with its own characteristics and formed a unique "coconut tree" production and management mode. Its experience has been fully affirmed by the leaders of the state. "Coconut" rose, developed and changed in the reform. In 22 years of reform and development, 2.96 billion yuan of tax profits were generated. Since 1993, the annual tax profit has exceeded 100 million yuan, which is a major tax payer in provinces and cities. In 2007, two "growth" were achieved, with sales volume of 334000 tons, an increase of 11% year-on-year, and taxes paid up of 162 million yuan, an increase of 4.07% year-on-year. The development of "coconut tree" has promoted the development of tropical fruit planting industry in Hainan, solved the problems of easy planting and hard selling of coconuts for Hainan farmers, helped 500000 farmers in Hainan to get rid of poverty and become rich, and made their living standard well-off. In September 2006, "coconut tree" realized the system reform, got rid of the shackles of state-owned enterprises' institutional barriers, and became a private enterprise. "Coconut" stands at a new starting point and makes a higher and further strategy. The establishment of a new young leading group, the establishment of a new corporate governance structure, the implementation of a new management model, "coconut" under the "three new" management is like entering a new fast lane of development, full of vitality, ready to take off, and starting a new business with a new attitude.

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