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迪欧餐饮集团在经济全球化的背景下专注于中西文化融合的休闲餐饮服务，自2002年在上海青浦创设首家门店以来，迪欧始终秉承优雅欧亚气息和“诚信、尊重、关怀”的核心价值观，成为咖啡行业的品质典范并得到广泛的认同和赞誉。

目前，迪欧集团旗下项目包括“迪欧咖啡”、“米萝咖啡”、“上岛咖啡（拥有6省份的特许经营权）”三个连锁品牌经营及管理、迪欧食品加工等，全国门店总数800余家，遍布中国二十多个省份、自治区和直辖市中的百余城市，拥有强大加盟商团队的支持，五大分公司布局南北、互相策应，成为中国复合式休闲餐饮咖啡类的领先者。2010年楼高16层的自有物业新总部大楼投入使用，2011年迪欧滤挂咖啡全面上市，填补了国内滤挂咖啡市场品牌的空白，为迪欧集团的事业发展揭开了新的篇章。

迪欧品牌得以成功的关键，在于其对产品品质与服务品质的孜孜以求和不断打造完美的优雅环境与充满人文气息的欧亚咖啡文化氛围。全国万余名迪欧人，奉行迪欧以客户满意为宗旨的服务准则，为客户营造欧亚咖啡文化氛围，打造一座又一座“爱的咖啡馆”。

已荣获“驰名保护”称号的迪欧，深知质量管理的重要性。2003年，在国内咖啡连锁品牌刚刚起步之际，迪欧便率先引进ISO9001质量管理体系，是国内咖啡连锁行业首家获得该项认证的品牌。迪欧亦深知消费者的需求便是企业最大的责任，从材料精挑细选、产品制作流程严格操控，到“服务在客人开口之前”，全体员工遵循着ISO9001质量管理体系的要求，秉持着“永续经营、终生学习、服务为本”的理念，构筑了迪欧人共同的精神风貌。2006年，迪欧又跨上了一个新的台阶，开发了迪欧ERP项目，完善公司的管理系统，为日后的加速发展打下了坚实的管理基础，同时，迪欧食品公司也在2006年里通过了ISO9001以及HACCP（国际食品卫生合格认证）的国际双体系认证。2011年，冷链物流体系进一步健全完善，同时填补国内品牌空白的迪欧滤挂咖啡正式上市，为迪欧集团的发展注入了新的活力。

多年的兢兢业业和努力，使得迪欧在稳步发展中获得成长，受到行业相关的权威机构及政府的肯定。迪欧咖啡品牌分别荣获了中国优秀特许品牌、新加坡FLA“国际特许经营奖”等国际国内权威奖项。凭借成熟的管理模式，强有力的后勤支持，迪欧咖啡连续被评为“中国最适合投资的百强连锁品牌”、“加盟商最满意总部”、“100最佳特许经营品牌”；连续获得中国连锁经营协会（CCFA）赋予的“最具影响力特许品牌”称号；连续获选中国烹饪协会评比的“中国餐饮百强”；2010年迪欧咖啡荣获中国连锁经营协会授予行业最高荣誉奖——“中国特许奖”，并先后受到英国路透社、BBC（英国国家广播公司）、CCTV、亚太经合组织、台湾东森电视台、三立电视台、台湾中天新闻台等媒体、机构的广泛关注，被媒体赞誉为中国本土咖啡品牌中的翘楚。在2010年最新出炉的“2009的中国餐饮百强”排名中，迪欧咖啡位列总第12位，休闲餐饮第一位。

迪欧在行业内积极加入各类专业组织，为协会的发展奉献自身的一份力量，发挥自身影响力。现已成为中国连锁协会、中国烹饪协会常务理事单位，中国烹饪协会西餐专业委员会副主任单位，上海连锁经营协会理事单位等。

“累积生命，畅想生活”，迪欧提供的是以人为本的文化与需求，在人文的关爱下，为顾客提升生活的品质和意味，达到和谐、圆满和快乐……

Under the background of economic globalization, Dior catering group focuses on the leisure catering service integrating Chinese and Western cultures. Since its first store was established in Qingpu, Shanghai in 2002, Dior has always adhered to the core values of elegant Eurasian flavor and "integrity, respect and care", becoming a quality model of the coffee industry and widely recognized and praised. At present, Dior group's projects include the operation and management of three chain brands of "Dior coffee", "Milo coffee" and "Shangdao coffee (with franchise rights of six provinces)", Dior food processing, etc. there are more than 800 stores in China, covering more than 100 cities in more than 20 provinces, autonomous regions and municipalities directly under the central government, with the support of a strong franchise team, 5 points The company is located in the north and south, and cooperates with each other, becoming the leader of Chinese compound leisure catering coffee category. In 2010, the new headquarters building of the 16 storey self owned property was put into use. In 2011, Dior filter coffee was fully listed, which filled in the gap of domestic filter coffee market brand and opened a new chapter for the development of Dior group. The key to the success of Dior brand lies in its pursuit of product quality and service quality and continuous creation of a perfect elegant environment and a humanistic Eurasian coffee culture atmosphere. More than 10000 Diou people in China adhere to the service principle of Diou with the purpose of customer satisfaction, create a Eurasian coffee culture atmosphere for customers, and create one after another "coffee shops of love". Dior, who has won the title of "well-known protection", knows the importance of quality management. In 2003, when the domestic coffee chain brand just started, Dior took the lead in introducing ISO9001 quality management system, which is the first brand in the domestic coffee chain industry to obtain the certification. Dior also knows that the needs of consumers are the biggest responsibility of the enterprise. From the careful selection of materials, strict control of product production process, to "service before customers open", all employees follow the requirements of ISO9001 quality management system, adhere to the concept of "sustainable operation, lifelong learning, service-oriented", and build a common spirit of Dior people. In 2006, Dior stepped onto a new stage, developed the Dior ERP project, improved the company's management system, and laid a solid management foundation for the future accelerated development. At the same time, Dior food company also passed the international double system certification of ISO9001 and HACCP in 2006. In 2011, the cold chain logistics system was further improved, and Dior filter coffee, which filled the gap of domestic brands, was officially listed, which injected new vitality into the development of Dior group. With many years of hard work and hard work, Dior has been growing steadily and recognized by relevant authorities and the government. Dior coffee brand has won international and domestic authoritative awards such as China's excellent franchise brand and Singapore fla "international franchise Award". With mature management mode and strong logistics support, Dior coffee has been rated as "the top 100 chain brands most suitable for investment in China", "the most satisfied headquarters of franchisees", "the best franchise brand of 100"; it has been awarded the title of "the most influential franchise brand" by China Chain Business Association (CCFA); it has been awarded the title of "China Cuisine Association" by China Cuisine Association Top 100 restaurants; in 2010, Dior coffee won the industry's highest honor award - "China franchise Award" awarded by China Chain Management Association, and has been widely concerned by media and institutions such as Reuters, BBC (British National Broadcasting Corporation), CCTV, APEC, Taiwan Dongsen TV station, Sanli TV station, Taiwan Zhongtian news station, etc., and has been praised as China based by the media The leading brand of local coffee. In the latest ranking of "2009 Top 100 Chinese restaurants" released in 2010, Dior coffee ranked 12th in total and leisure catering first. Dior has actively joined various professional organizations in the industry to contribute its own strength and influence to the development of the association. It has become the executive director unit of China Chain Association, China Cuisine Association, vice director unit of Western food professional committee of China Cuisine Association, director unit of Shanghai chain operation association, etc. "Accumulate life, imagine life", what Dior provides is people-oriented culture and demand, under the care of humanity, improve the quality and meaning of life for customers, achieve harmony, completeness and happiness

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