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“雅琳娜”是御美坊（北京）化妆品有限公司旗下经营的化妆品连锁加盟专营店品牌，致力于为广大爱美人士提供质优价廉美容产品的全国性连锁机构，是一家较大规模的美容美妆产品零售连锁专营店。在2009年取得国家商务部备案（备案号：0111500900900016）的特许企业。其产品涵盖护肤、彩妆、香水、洗护、工具以及个人护理用品，品类齐全，品种丰富。公司已与上百家国内外知名品牌建立长期战略合作伙伴关系，雅琳娜秉承重质量、守信誉、服务至上的原则，让广大消费者得到健康、快乐、和谐以及美丽的生活。雅琳娜采用整店输出的模式，从店面选址、装饰风格、产品配置、产品陈列、人员培训、运营管理、会员管理、收银系统、促销模式、新品上市等涉及到连锁店经营、管理均由雅琳娜总部实行统一培训统一管理，雅琳娜就是一个成功经营店铺完整轻松的复制，我们让每一家雅琳娜店都是一种风格、一样的产品，一样的服务，统一的价格等。我们雅琳娜根据全国各地经济条件，地理位置，店面面积，制定不同的产品配置以及价位配置方案，确实做到因地制宜，确保开店成功。

雅琳娜女士是法国皇室后裔，拥有姣美的容颜，是每一场聚会的耀眼明星，可是在一次火灾中，不幸脸部皮肤被烧伤，用尽了各种方法都无法修复，从此生活黯然失色。她的儿子TOBT·YAL当时正在攻读皮肤学博士学位，听说阿尔卑斯山山群有一种草本植物可以恢复母亲的美丽容貌，于是只身前往寻找，6年之中试遍了无数种配方，终于成功的从草本植物中提取了两种主要成份IPSA美白修复保湿因子，成功的恢复了母亲的容貌。从而也启发了TOBT·YAL立志要为女人创造美丽的坚定事业信念。

到了20世纪80年代中期，TOBT·YAL率先在法国巴黎开办了以其母命名的化妆品品牌专营店——雅琳娜化妆品品牌专营店。为了让消费者获得更多的实惠，他独辟蹊径，与世界知名化妆品公司联合，推出了一种全新的经营模式——品牌化妆品折扣名店，开创了化妆品连锁折扣之先河。他摒弃产品一切中间环节，直接从源头品牌生产厂家进货，让化妆品种更丰富、品质更有保证、折扣更低廉，经过二十余年的发展雅琳娜化妆品公司已成为世界优异的化妆品渠道商，它超前的经营理念，引领化妆品时尚潮流，为美丽增添了色彩、时尚增添了个性、浪漫增添了激情、高贵增添了气质，独领化妆品王国风骚。

法国雅琳娜国际化妆品集团公司——全球化妆品采购巨头，广泛与欧莱雅集团、P&G集团、资生堂等化妆品企业合作。雅琳娜经过11年的发展，已经成为行业中知名品牌，成功开设直营分店及化妆品加盟分店1700多家，成功带动几百名化妆品加盟商开创美丽事业，赚取美丽财富！公司计划在未来的3年内，以直营和加盟相结合的方式继续发展壮大，实现2000家店的大型连锁运营，打造连锁终端销售巨头，把质优价廉的好产品以快捷的方式送给消费者，带动更多加盟商共同创业，进一步回馈广大品牌合作商。

"Elena" is a franchise store brand of cosmetics chain operated by yumeifang (Beijing) Cosmetics Co., Ltd., a national chain organization dedicated to providing beauty lovers with high quality and low price beauty products, and a large-scale retail franchise store of beauty products. In 2009, the company was registered by the Ministry of Commerce of the people's Republic of China (record No.: 011500900900016). Its products cover skin care, make-up, perfume, toiletries, tools and personal care products. The company has established a long-term strategic partnership with hundreds of well-known brands at home and abroad. Yalina adheres to the principle of bearing quality, abiding by reputation and service first, so that consumers can enjoy a healthy, happy, harmonious and beautiful life. Yalina adopts the mode of whole store output, from store site selection, decoration style, product configuration, product display, personnel training, operation management, member management, cash register system, promotion mode, new product launch, etc. to chain store operation and management, all of which are managed by yalina headquarters in a unified way. Yalina is a complete and easy copy of a successful store. We Let each yalina store be a style, the same product, the same service, the same price, etc. According to the economic conditions, geographical location and store area of all parts of the country, our yalina has formulated different product configurations and price allocation schemes, so as to truly adapt to local conditions and ensure the success of store opening. Ms. Elena is a descendant of the French royal family. She has a beautiful face and is a dazzling star of every party. However, in a fire, unfortunately, her face and skin were burned and could not be repaired by all kinds of methods. From then on, her life was dimmed. Her son TOBT YAL was studying for a doctor's degree in dermatology at that time. I heard that there is a kind of herb in the Alps that can restore the beautiful appearance of the mother. So I went to look for it alone. In six years, I tried numerous formulas. Finally, I successfully extracted two main ingredients IPSA whitening, repairing and moisturizing factor from the herb and successfully restored the appearance of the mother. Thus, it also inspired TOBT YAL's firm belief in creating beauty for women. In the mid-1980s, TOBT YAL took the lead in opening a cosmetics brand franchise store named after her mother, Elena cosmetics brand franchise store in Paris, France. In order to let consumers get more benefits, he took a new approach and jointly launched a brand-new business model, the famous cosmetics discount shop, with the world-famous cosmetics companies, which pioneered the chain discount of cosmetics. He abandoned all the intermediate links of the product, purchased directly from the source brand manufacturers, so as to make up a richer variety, more guaranteed quality and cheaper discount. After more than 20 years of development, Elena cosmetics company has become the world's excellent cosmetics channel business, its advanced business philosophy, leading the cosmetics fashion trend, adding color and personality to beauty Romance adds passion, nobility adds temperament, leading the fashion of cosmetics. French Elena international cosmetics Group Co., Ltd., a global cosmetics purchasing giant, widely cooperates with L'Oreal Group, P & G group, Shiseido and other cosmetics enterprises. After 11 years of development, yalina has become a well-known brand in the industry. It has successfully opened more than 1700 direct branches and cosmetics franchised branches, and has successfully driven hundreds of cosmetics franchisees to create beautiful businesses and earn beautiful wealth! In the next three years, the company plans to continue to develop and expand in the way of combination of direct marketing and franchising, realize large-scale chain operation of 2000 stores, build a chain terminal sales giant, send good products with high quality and low price to consumers in a quick way, drive more franchisees to start businesses together, and further give back to the majority of brand partners.

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