玛酷机器人品牌怎么样 申请店铺

乐高有两大直属部门，一个是教育部，一个是玩具部。乐高从1980年开始做教育，针对的儿童年龄阶段是3~16周岁。我们玛酷机器人根据乐高教育器材研发出一整套从学前到学龄的完整体系，让孩子们通过动手，锻炼孩子的想象力，发散性思维，锻炼孩子的表达能力，让孩子接触很多的课外知识，扩展孩子的知识面，锻炼孩子的理科思维能力。

玛酷机器人教育面向未来，以机器人为媒介，让孩子在团队活动和游戏中保持对身边事物的好奇，激发孩子的想象力和创造力，从而培养孩子们的创造性思维和逻辑思考能力。截止2019年3月，在集团副总裁裘杨女士的带领下，玛酷机器人已在全国上百座城市建立了700余家玛酷机器人加盟活动中心。

玛酷机器人教育加盟优势

1、社区型教育产品服务周边社区终端客户。

2、投入低。

3、轻管理重经营，通过加盟商用心经营达到玛酷的使命，即让孩子更有竞争力。

4、大众化教育产品，让机器人教育门槛不再高不可及。

5、玛酷学院持续提供培训服务。

6、孩子喜欢家长认同，价格不高，还在家门口，根本没有拒绝的理由。

玛酷机器人教育加盟支持

一、品牌效应

“玛酷”已在中国商务部备案北京总部给予授权合法使用注册商标标识的权利，玛酷机器人加盟项目受全国各大媒体的支持和信赖并获得2016年投资价值教育连锁机构等多项大奖，具有一定的品牌知名度和社会影响力。

二、视觉识别系统

三、课程支持

玛酷机器人提供专业的课程体系，主要针对于3—13岁青少年的机器人科技常规课程、寒暑假课程、赛前集训课程等。完整的教学课程客户端一次性给到各位盟商并且保证每半年更新一次，同时为老师提供一整套教学授课教案及多媒体课件。

四、线上管理平台—为玛酷定制的巧课力管理系统

巧课力是一款“让操作者爱上操作”的智慧型管理系统，它能够让您轻松管理日常教务，精准分析各项数据，多渠道管理客户名单，一键输出工资表，灵活管理每一个会员。为活动中心带来更高的工作效率，更好的管理体系，以及更 妙的操作体验。

五、活动中心线下标准化管理方案

线下管理凭借玛酷总部丰富的运营管理经验，让您“不从零开始”！玛酷精英团队将协助活动中心开展团队建设工作，从活动中心管理资料，活动中心数据化管理档案， 周年庆节日活动，家长QA答疑，FQA等内容，玛酷都会给予活动中心专业的支持，帮助团队迅速成长。

六、选址支持

根据当地市场的调研情况，对所选商圈位置进行全面的分析评估，对于周边环境是否支撑校区的发展空间，给予可行性的分析意见并给予专业的市场支持，并可实地协助选址。

玛酷机器人教育加盟

七、班主任“一对一教练式指导”

玛酷机器人教育为盟商提供优质的一对一教练式指导支持(即活动中心班主任制度)。玛酷学院的每一位班主任都是 具有丰富活动中心管理经验的指导师，专业指导活动中心后期运营过程中遇到的疑难问题。每周不低于两次的主动沟通 及无数次的被动沟通，充分确保加盟商活动中心问题实时得到解决，帮助加盟商活动中心快速成长，增强独立运营活动 中心的经验及能力。

八、培训体系

玛酷机器人总部组织强大的培训团队，通过集中面授、网络培训、一对一指导等多种形式展开专项系统培训，并通过严格的考核体系，迅速帮助盟校打造出业务夯实、执行高效的优秀团队。 玛酷培训体系包括：中心主任前期管理集训、玛酷八天集训营、管理及技术提升培训、远程网络视频培训、直营活动中心储备中心主任训练营。

（1）中心主任前期管理集训

为了解决活动中心前期筹备阶段的困惑，玛酷机器人特别对培训体系进行创新，安排了前期中心主任集训。此次培训为期两天，在北京总部进行。培训内容：企业文化、如何招聘、薪资架构、课程定价、全年业绩目标制定及分解、开业准备及流程等等前期筹备需要解决的事情。

（2）“玛酷八天集训营”

玛酷机器人总部组织强大的培训团队，培训的内容从教学教务、市场、销售、运营等等几个方面进行，早上九点到晚上九点的半封闭集训营，严格按照“培训有效”原则进行，通过笔试、展 示、演示、演练、活动中心实习等方式加强回收。

活动中心管理、学前搭建及学龄技术提升培训针对三个月以上的中心主任及指导师，总部会安排中心主任提升营、学前搭建提升营、学龄指导师技术提升营，培训内容要比“八天集训营”的更深入具体，不断提高指导师们的教学水平，也是为了保障我们的指导师有一个更好的学习成长通道。每月1次，1次2天，活动中心可选择性的参加。

（3）远程网络视频培训

每月1-2次，由专业指导师实时视频授课，授课方式及授课时间灵活，培训内容涉及活动中心经营的多个方面，及时为活动中心解疑答惑。

（4）直营活动中心储备中心主任训练营

直营活动中心开放对储备中心主任的内部培养平台，统一企业价值观、学习集团的企业文化，将更落地的、更实用的、更有效的经营秘诀带回盟校，做更优质的教育和服务！来玛酷做兄弟！

九、总部督导到店支持体系(包括免费开业支持5天，业绩UP支持2周，鹰计划驻店支持1个月)

（1）免费开业支持5天，开业期间督导实地支持，核心模块掌控

市场销售：因地制宜确定开业活动方案、物料准备、流程安排和监控；市场方案制定与执行(地推、异业、渠道等)；销售环节实战指导(FQA、电话邀约、面咨、关单)， 确保开门红!

教学：现场教学水平检测与一对一精细培训、亲授DEMO课与正式课程，彰显品牌教学实力!

管理：梳理活动中心运营流程、各部门重点落实，手把手教您高效管理。

（2）业绩UP，支持2周，专业运营团队驻店，全方位为活动中心的业绩UP保驾护航

一、管理：总部派有多年运营活动中心经验的中心主任到当地负责活动中心整体运营管理。

1、预算管理(现金流预算，课收预算，市场支出预算)。

2、日常管理(监督管理员工日常工作落实情况)。

3、激励管理(活动中心各部门员工的激励制度)。

二、教学：专业的教学人员

1、活动中心日常教课，2、demo课程，3、教研交流分享会(提升活动中心老师教学能力)。

三、市场：(市场+咨询)

1、制定市场活动方案，2、收集信息，3、电话邀约4、校区宣讲，5、咨单关单。

（3）鹰计划，驻店支持1个月

全国活动中心大联动、专业运营团队驻店, 帮助活动中心快速招生、快速增加现金流、锻造活动中心优秀师资团队。

（4）全国免费巡店

玛酷机器人对全国已经运营过一段时间的活动中心，定期进行全国巡店，每个活动中心派出1-2人组成的专业教学、销售团队，免费下店实地指导，帮助活动中心诊断问题、解决问题，迅速提高活动中心业绩。

十、玛酷后勤支持

玛酷持续为加盟活动中心以及课程配套完整的教具，玩具以及日常运营所需必要后勤物资。

LEGO has two departments, one is the Ministry of education and the other is the toy department. LEGO started education in 1980, targeting children aged 3-16. According to LEGO educational equipment, we have developed a complete set of system from preschool to school-age, which allows children to exercise their imagination, divergent thinking, and expression ability through hands-on, so that children can access a lot of extracurricular knowledge, expand their knowledge, and exercise their scientific thinking ability. Maku robot education faces the future, with robots as the media, let children keep curious about things around them in team activities and games, stimulate children's imagination and creativity, so as to cultivate children's creative thinking and logical thinking ability. As of March 2019, under the leadership of Ms. Qiu Yang, vice president of the group, Marco robot has established more than 700 Marco robot franchise activity centers in hundreds of cities across the country. Advantages of Maku Robot Education Alliance: 1. Community based education products serve surrounding community end customers. 2. Low investment. 3. Light management, heavy management, through joining the business mind camp to achieve the mission of markour, that is, to make children more competitive. 4. Popular education products, so that the threshold of robot education is no longer high. 5. Maku college continues to provide training services. 6. Children like parents' approval, the price is not high, they are still at home, there is no reason to refuse. Maku Robot Education Alliance support I. The brand effect "Maku" has been registered in the Ministry of Commerce of China. Beijing headquarters has granted the right to authorize the legal use of the registered trademark logo. The project of Maku robot alliance is supported and trusted by all major media in the country and won many awards such as 2016 investment value education chain organization, which has certain brand awareness and social influence. 2、 Visual recognition system III. The course supports the professional course system provided by markour robot, mainly for the regular courses of robot science and technology, winter and summer courses, pre competition training courses, etc. of 3-13-year-old teenagers. The complete teaching course client will be sent to all the partners once and every half a year. At the same time, a set of teaching plan and multimedia courseware will be provided for teachers. 4、 Online management platform - qiaokeli management system, customized for Maku, is an intelligent management system "let operators love operation". It allows you to easily manage daily educational affairs, accurately analyze various data, manage customer list through multiple channels, output salary table with one key, and manage every member flexibly. Bring higher work efficiency, better management system and better operation experience to the activity center. 5、 Activity center offline standardized management scheme offline management with the rich operation and management experience of markour headquarters, let you "not start from scratch"! Maku elite team will assist the activity center to carry out team building work. From the management materials of the activity center, the data management files of the activity center, the anniversary festival activities, QA answers of parents, FQA and other contents, Maku will give professional support to the activity center to help the team grow rapidly. 6、 Site selection support comprehensively analyzes and evaluates the location of the selected business district according to the investigation of the local market, gives feasible analysis opinions on whether the surrounding environment supports the development space of the campus, provides professional market support, and can assist in site selection. Maku robot education has joined in 7. The head teacher "one-to-one coach" Maku robot education provides alliance business with high-quality one-to-one coach guidance and support (i.e. activity center head teacher system). Every head teacher of Maku college is a tutor with rich experience in the management of the activity center, who specializes in guiding the difficult problems encountered in the later operation of the activity center. No less than twice a week of active communication and countless times of passive communication, fully ensure that the problems of franchisee activity center are solved in real time, help franchisee activity center grow rapidly, and enhance the experience and ability of independent operation activity center. 8、 The training system markour robot headquarters organizes a strong training team to carry out special system training through centralized face-to-face teaching, online training, one-to-one guidance and other forms, and through a strict assessment system, quickly help the League school to build an excellent team with strong business and efficient implementation. The training system of Maku includes: early management training of the director of the center, eight days training camp of Maku, management and technology improvement training, remote network video training, director training camp of the reserve center of the direct activity center. (1) In order to solve the confusion in the preparatory stage of the activity center, Maku robot specially innovated the training system and arranged the early centralized training for the director of the center. The training lasted two days and was held in Beijing headquarters. Training content: corporate culture, how to recruit, salary structure, course pricing, annual performance target setting and decomposition, opening preparation and process, etc. (2) The headquarters of Maku robot of "Maku eight days training camp" organizes a strong training team. The training contents are from teaching and educational administration, marketing, sales, operation and other aspects. The semi closed training camp from 9am to 9pm is carried out in strict accordance with the principle of "effective training". The recycling is strengthened through written examination, display, demonstration, drill, activity center practice and other ways. Activity center management, pre-school construction and school-age technical improvement training for directors and instructors of the center over three months, the headquarters will arrange center director improvement camp, pre-school construction improvement camp and school-age instructor technical improvement camp, the training content is deeper and more specific than the "eight day training camp", and constantly improve the teaching level of instructors, also to ensure that our instructors have A better channel for learning and growth. Once a month, once for two days, the activity center can choose to participate. (3) Remote network video training is conducted 1-2 times a month, with real-time video teaching by professional instructors. The teaching method and teaching time are flexible, and the training content involves many aspects of the operation of the activity center, so as to solve questions and answers for the activity center in time. (4) Director of the reserve center of the direct operation activity center training the direct operation activity center opens the internal training platform for the director of the reserve center, unifies the enterprise values and learns the corporate culture of the group, brings back the more practical and effective business secrets to the League school, and provides better education and service! Come to Maku and be a brother! 9、 The headquarters supervises the arrival support system (including 5 days of free opening support, 2 weeks of performance up support, 1 month of Eagle plan in store support) (1) 5 days of free opening support, supervises the on-site support during the opening period, and the core module controls the market sales: determine the opening activity plan, material preparation, process arrangement and monitoring according to local conditions; formulate and implement the market plan (local promotion, different business, channel, etc.) ）; practical guidance in sales (FQA, telephone invitation, face-to-face consultation and customs clearance) to ensure a good start! Teaching: on-site teaching level detection and one-to-one fine training, personal demo courses and formal courses to show brand teaching strength! Management: sort out the operation process of the activity center, key implementation of each department, and teach you efficient management by hand. (2) Performance up, support for 2 weeks, professional operation team in the store, all-round escort for the performance up of the activity center I. Management: the headquarters sends the center director with many years of experience in the operation of the activity center to be responsible for the overall operation and management of the activity center. 1. Budget management (cash flow budget, revenue budget, market expenditure budget). 2. Daily management (supervise and manage the implementation of daily work of employees). 3. Incentive management (incentive system for employees in all departments of the activity center). 2、 Teaching: professional teaching staff 1. Daily teaching in the activity center, 2. Demo course, 3. Teaching and research exchange and sharing meeting (to improve the teaching ability of teachers in the activity center). 3、 Market: (market + consultation) 1. Develop market activity plan; 2. Collect information; 3. Invite by phone; 4. Propagandize in campus; 5. Customs clearance of reference form. (3) Eagle plan, in store support 1 month national activity center large linkage, professional operation team in store, help the activity center quickly recruit students, quickly increase cash flow, forge excellent teacher team of the activity center. (4) Maku robot, a national free shop tour robot, has been operating in the National Activity Center for a period of time, and regularly conducts shop tour nationwide. Each activity center sends a professional teaching and sales team composed of 1-2 people to give free on-site guidance to the activity center to diagnose and solve problems, and rapidly improve the performance of the activity center. 10、 Maku logistics supports Maku to continuously provide complete teaching aids, toys and necessary logistics materials for the daily operation of the franchise activity center and curriculum.

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