名香园品牌怎么样 申请店铺
广西名香园企业是集养殖、研发、腊味制品、熟肉制品、速冻食品、干果制品、冷藏储运、连锁专卖、餐饮宾馆为一体的综合性农业产业化企业。
名香园创始人黄雄坚先生、郭忠惠女士于1995年5月创办“灵山县名香园腊味厂”,艰苦创业。企业以“质量至上”为经营宗旨,经过十几年拼搏,生产能力和质量水平都大大提高,产品享誉国内。
随着“名香园”腊味知名度和美誉度的提升,为了满足市场需求,企业投资1.2亿元在灵山筹建现代化新厂,现在新厂占地面积68亩,有行业标准生产车间2万平方米,8000吨冷库,大型太阳能焙房1万平方米,年产肉制食品6000多吨,产值可达2亿多元,一跃成为广西规模较大的腊味大型生产企业之一。
企业新建了灵山首条按QS标准设计建造的干果生产线和速冻肉(鱼)丸生产线,并在南宁市兴建了“南宁市名香园熟食加工厂”,专业生产酱卤制品和熏烧烤制品等熟肉制品,使企业产品得以不断丰富。
企业于2010年启动连锁专卖店营销战略,以进一步提升企业品牌形象和销售能力,计划近几年在广西开张100家连锁专卖店,目前已在南宁、柳州、桂林、北海、钦州等地顺利推进。
为了开拓海外市场,企业在香港注册成立了香港名香园食品公司,建立了面向海外扩展的桥头堡。
Guangxi mingxiangyuan enterprise is a comprehensive agricultural industrialization enterprise integrating breeding, research and development, preserved meat products, cooked meat products, frozen food, dried fruit products, cold storage and transportation, chain Monopoly and catering hotels. Mr. Huang Xiongjian and Ms. Guo Zhonghui, the founders of mingxiangyuan, founded "mingxiangyuan preserved meat factory in Lingshan County" in May 1995, and worked hard. With the tenet of "quality first", after more than ten years of hard work, the production capacity and quality level have been greatly improved, and the products are well-known in China. With the promotion of the popularity and reputation of "mingxiangyuan" preserved meat, in order to meet the market demand, the enterprise invested 120 million yuan to build a modern new factory in Lingshan. Now the new factory covers an area of 68 mu, with 20000 square meters of industry standard production workshop, 8000 tons of cold storage, 10000 square meters of large-scale solar energy baking room, with an annual output of more than 6000 tons of meat food, with an output value of more than 200 million yuan, becoming a scale in Guangxi One of the large-scale production enterprises of preserved meat. The company has built the first dry fruit production line and quick-frozen meat (FISH) ball production line designed and built in accordance with QS standard in Lingshan, and built "Nanning mingxiangyuan cooked food processing plant" in Nanning, specializing in the production of cooked meat products such as sauce brine products and smoked barbecue products, so that the company's products can be continuously enriched. In 2010, the company launched the marketing strategy of chain stores to further improve its brand image and sales ability. It plans to open 100 chain stores in Guangxi in recent years, which has been successfully promoted in Nanning, Liuzhou, Guilin, Beihai, Qinzhou and other places. In order to develop the overseas market, the company has established Hong Kong mingxiangyuan food company in Hong Kong and established a bridgehead for overseas expansion.
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