埃斯普利特品牌怎么样 申请店铺

埃斯普利特(Esprit)的产品在时装界一直以朝气篷勃、活泼开朗的形象独树一帜。埃斯普利特(Esprit)充满活力、聪颖的形象更是赢得了全球不同年龄客户的一致拥戴。二十世纪60年代末，埃斯普利特(Esprit)在美国加洲创立的同时，正是甲壳虫乐队的爱与理想之歌和伍德斯托音乐节之风气流行的时代，而埃斯普利特(Esprit)则坚守自己对生活时尚这个概念的了解。

埃斯普利特(Esprit)坚守自己对生活时尚这个概念的了解。其“在乎心态而非年龄”的设计理念已传遍全球。埃斯普利特(Esprit)代表着一个充满干劲、推崇合作、追求理想，以及对生命积极乐观的时尚生活品牌；它所塑造的并不仅仅是穿在身上的衣服，而是一种生活方式，一对生活的态度，一种对自我的感觉。

ESPRIT集团在全球直接经营的零售商店超过800家，同时通过超过14.000家的批发商行销全世界。本集团在全世界销售场所占地总面积超过1.1百万平方米，遍及40多个国家。

自1990年以来，透过成功的商标合作扩大了ESPRIT的品牌成为一个全球性的时尚。
通过与拥有强大生产技术和市场佔有率的企业合作，ESPRIT建立了一个庞大的，部分是全球性的，品牌王国。

ESPRIT于1993年在香港证券交易所上市，是香港恒生指数、MSCI香港指数、香港富时全球指数、标普/香港联交所大型股指数和标准普尔亚洲50指数的成份股之一。
埃斯普利特(Esprit)大记事：

1964年，埃斯普利特(Esprit)由SusieTompkinsBuell和她的前夫DouglasTompkins创立于旧山。

1971年，Tompkins伉俪与即邢李原会面，期后邢氏开始承办采购埃斯普利特(Esprit)业务。

1974年，邢氏于香港创办ImpulseTradingCo，随后Tompkins伉俪成为该公司股东。

1976年，与公司合伙创办人JurgenFriedrch于德国杜塞尔多夫合办欧洲业务，以配合欧洲对风格源自美国埃斯普利特(Esprit)产品的殷切需求。

1979年，以“E”字母中三条平行横线为主干，创立“Esprit”字型标志。埃斯普利特(Esprit)标志建立以来，一向被视为全球最独特而令人印象深刻的商标之一。

1980年代，埃斯普利特(Esprit)分销网络不断在全球各地扩展，期间十年，业务发展一日千里：埃斯普利特(Esprit)店铺、店内店及专柜遍布世界各地主要城市；务实而创新的店铺设计与陈列进一步巩固了产品品牌形象；并相继推出童装及男装以至鞋具及配饰产品。

1983年，全球首创埃斯普利特(Esprit)专门店于香港开业。EspritInternational成立，负责管理及发展埃斯普利特(Esprit)品牌环球业务。第一家零售专卖店在铜锣湾开业。

1985年，开始于新加坡拓展零售业务。

1986年，于德国杜塞尔多夫设立埃斯普利特(Esprit)欧洲服装设计室，同时于当地开设首间埃斯普利特(Esprit)零售门市。

1987年，分别于丹麦、荷兰、比利时及台湾国家和地区开设当地首间埃斯普利特(Esprit)零售门市。

1989年，于日本印制，[Esprit全面设计守则]，为埃斯普利特(Esprit)旗下驻世界各地的设计以及美术部与推广部人员，提供统一的设计理念。于英国及瑞士开设首间埃斯普利特(Esprit)零售门市。

1990年代，重新制订以目标为本的推广策略，同时继续致力于建立埃斯普利特(Esprit)产品的环保及自然形象。

1990年，DougTompkins出售埃斯普利特(Esprit)业务之部分权益。

1991年，设于法国之首间埃斯普利特(Esprit)零售门市开业。

1992年，埃斯普利特(Esprit)远东集团收购欧洲业务大部分权益，在中国拓展零售业务。第一家专卖店开在上海的淮海路。

1993年，Esprit远东集团收购设于南韩的特许经营业务。亚洲分销业务以EspritAsiaHoldingsLtd名义于香港联合交易所上市，而欧洲业务、美国业务、采购业务及特许经营业务则维持私营性质。

1994年，设于日本的首间埃斯普利特(Esprit)零售门市开业。

1995年，EspritAsiaHoldingsLtd收购澳洲业务。

1996年，邢氏与JurgenFriedrich合办WorldwideThousandLtd(WTL)，并收购欧洲业务、特许经营业务63%的权益，以及日本业务10%的权益。美国个别投资者则持有美国业务的95%权益。

1997年，EspritAsiaHoldingsLtd收购WTL持有的埃斯普利特(Esprit)私有业务；随后易名为思捷环球控股有限公司。

1998年，EspritAsiaHoldingsLtd与华润创业在中国组成华润思捷实业有限公司，积极拓展埃斯普利特(Esprit)在中国的业务。

1999年，集团进一步拓展埃斯普利特(Esprit)品牌，成功开设SalonEsprit，并于香港开设首家陈列全线埃斯普利特(Esprit)品牌产品的巨型旗舰店。

2000年，埃斯普利特(Esprit)成功发展为一个全球化的生活品牌，由于在制衣及时装行业中的杰出表现，在德国荣获Forum-Preis奖项。

Esprit's products have always been unique in the fashion world with its vibrant, lively and cheerful image. Esprit's dynamic and intelligent image has won the support of customers of different ages all over the world. At the end of 1960s, Esprit was founded in California. It was the Beatles' song of love and ideal and woodstow Music Festival. Esprit insisted on his understanding of life fashion. Esprit sticks to its understanding of the concept of lifestyle. Its design concept of "care about mentality rather than age" has spread all over the world. Esprit represents a fashion life brand full of energy, cooperation, pursuit of ideals, and positive and optimistic about life. It not only shapes the clothes on the body, but also a way of life, an attitude towards life, and a sense of self. Esprit group has more than 800 retail stores directly operated in the world, and it also sells all over the world through more than 14000 wholesalers. The group covers a total area of more than 1.1 million square meters in the world, covering more than 40 countries. Since 1990, Esprit has become a global fashion through successful trademark cooperation. Through cooperation with enterprises with strong production technology and market share, Esprit has established a huge, partially global, brand kingdom. Esprit, listed on the Hong Kong Stock Exchange in 1993, is one of the constituent stocks of Hong Kong Hang Seng Index, MSCI Hong Kong Index, Hong Kong FTSE global index, S & P / Hong Kong stock exchange large share index and S & P Asia 50 index. Esprit Chronicle: in 1964, Esprit was founded in the old hills by Susie Tompkins Buell and her ex husband Douglas Tompkins. In 1971, the Tompkins met with Li Yuan, who later started to undertake the procurement of Esprit business. In 1974, Xing founded impulse Trading Co in Hong Kong, and then Tompkins became shareholders of the company. In 1976, Jurgen Friedrich, the co-founder of the company, co founded a European business in Dusseldorf, Germany, to meet the European demand for products with style derived from Esprit in the United States. In 1979, three parallel horizontal lines in the letter "E" were taken as the main line to create the "Esprit" type logo. Since the establishment of the Esprit logo, it has always been regarded as one of the most unique and impressive trademarks in the world. In the 1980s, Esprit's distribution network continued to expand all over the world. During the decade, its business grew rapidly: Esprit's stores, in store stores and counters were all over major cities around the world; pragmatic and innovative store design and listing further consolidated the product brand image; and launched children's and men's wear, as well as footwear and accessories products. In 1983, the world's first Esprit store opened in Hong Kong. Esprit international was established to manage and develop Esprit brand global business. The first retail store opened in Causeway Bay. In 1985, it began to expand its retail business in Singapore. In 1986, Esprit European clothing design office was set up in Dusseldorf, Germany, and the first Esprit retail store was opened in the local area. In 1987, the first local Esprit retail outlets were opened in Denmark, the Netherlands, Belgium and Taiwan. Printed in Japan in 1989, [Esprit comprehensive design code] provides a unified design concept for Esprit's design and art department and promotion department personnel all over the world. Opening the first Esprit retail outlets in the UK and Switzerland. In the 1990s, we renewed our goal-based promotion strategy, while continuing to build up the environmental and natural image of Esprit products. In 1990, Doug Tompkins sold part of its interest in Esprit's business. In 1991, ESPRIT, the first retail store in France, opened. In 1992, Esprit Far East acquired a majority stake in its European business and expanded its retail business in China. The first store is on Huaihai Road in Shanghai. In 1993, Esprit Far East acquired its franchise business in South Korea. The Asian distribution business is listed on the stock exchange of Hong Kong in the name of Esprit Asia Holdings Ltd, while the European business, the US business, the procurement business and the franchise business maintain a private nature. In 1994, the first Esprit retail store in Japan opened. In 1995, Esprit Asia Holdings Ltd acquired its Australian business. In 1996, Xing and Jurgen Friedrich co founded worldwide hours Ltd (WTL), and acquired 63% of the European business, franchise business and 10% of the Japanese business. Individual investors in the US hold a 95% interest in the US business. In 1997, Esprit Asia Holdings Ltd acquired the private business of Esprit held by WTL; it was later renamed as Seagate Global Holdings Limited. In 1998, Esprit Asia Holdings Ltd and China Resources venture formed China Resources siejie Industrial Co., Ltd. in China to actively expand Esprit's business in China. In 1999, the group further expanded the Esprit brand, successfully opened salon esprit, and opened the first giant flagship store in Hong Kong to display all the Esprit brand products. In 2000, Esprit successfully developed into a global lifestyle brand. Due to its outstanding performance in the clothing and fashion industry, Esprit won the forum Preis award in Germany.

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