君山银针品牌怎么样 申请店铺

湖南省君山银针茶业有限公司，君山银针，十大名茶，中国黄茶标志性品牌，岳阳市非物质文化遗产，湖南省名牌产品，在业界享有“黄茶之冠”的美誉

君山银针产于湖南岳阳洞庭湖中的君山，形细如针，故名君山银针。属于黄茶。其成品茶芽头茁壮，长短大小均匀，茶芽内面呈金黄色，外层白毫显露完整，而且包裹坚实，茶芽外形很象一根根银针，雅称“金镶玉”。“金镶玉色尘心去，川迥洞庭好月来。”君山茶历史悠久，唐代就已生产、出名。据说文成公主出嫁时就选带了君山银针茶带入西藏。

特点：全由芽头制成，茶身满布毫毛，色泽鲜亮；香气高爽，汤色橙黄，滋味甘醇。虽久置而其味不变。冲泡时可从明亮的杏黄色茶汤中看到根根银针直立向上，几番飞舞之后，团聚一起立于杯底。其采制要求很高，比如采摘茶叶的时间只能在清明节前后7-10天内，还规定了9种情况下不能采摘，即雨天、风霜天、虫伤、细瘦、弯曲、空心、茶芽开口、茶芽发紫、不合尺寸等。

君山银针始于唐代，清朝时被列为“贡茶”。据《巴陵县志》记载：“君山产茶嫩绿似莲心。”“君山贡茶自清始，每岁贡十八斤。”“谷雨”前，知县邀山僧采制一旗一枪，白毛茸然，俗称“白毛茶”。又据《湖南省新通志》记载：“君山茶色味似龙井，叶微宽而绿过之。”古人形容此茶如“白银盘里一青螺”。

清代，君山茶分为“尖茶”、“茸茶”两种。“尖茶”如茶剑，白毛茸然，纳为贡茶，素称“贡尖”。君山银针茶香气清高，味醇甘爽，汤黄澄高，芽壮多毫，条真匀齐，白毫如羽,芽身金黄发亮,着淡黄色茸毫,叶底肥厚匀亮，滋味甘醇甜爽，久置不变其味。冲泡后，芽竖悬汤中冲升水面，徐徐下沉，再升再沉，三起三落，蔚成趣观。

君山银针属黄茶类，以色、香、味、形俱佳而著称。银针茶在茶树刚冒出一个芽头时采摘，经十几道工序制成。其成品茶芽头茁壮，长短大小均匀，内呈橙黄色，外裹一层白毫，故得雅号"金镶玉"，又因茶芽外形很像一根根银针，故名君山银针。冲泡后，开始茶叶全部冲向上面，继而徐徐下沉，三起三落，浑然一体，确为茶中奇观，入口则清香沁人，齿颊留芳。

湖南省君山银针茶业有限公司是由湖南省茶业集团股份有限公司和湖南省岳阳市供销合作社、君山公园等单位共同出资组建，集茶叶科研、种植、加工、销售、茶文化传播于一体，融产供销、贸工农一体化的现代化科技型企业；是“国家级农业产业化重点龙头企业”。公司投资3000多万元整合君山茶业资源，取得君山公园茶场的独家经营权，拥有15万多亩“君山”名优茶生产基地；300多个“君山”名茶示范专卖店；1000多家加盟专卖店；10000多个经营网点；一个国际茶文化研究中心；一个市级茶叶研究所；一支君山银针艺术团；2012年，公司高举复兴黄茶产业大旗，在岳阳市君山区旅游路南端计划总投资1.58亿元，兴建占地100亩的“君山银针黄茶产业园”，预计于2013年内建成投产。

公司核心产品“君山银针”是久负盛名的“中国名茶”，多次在国内、国际各种舞台亮相并取得系列成绩。1956年参加德国莱比锡国际博览会荣获金奖，并获“茶盖中华，价压天下”的美誉。1959年，君山银针在首届中国名茶评比中，代表黄茶类荣获“中国名茶”称号。1972年，成为中国政府代表团在联合国总部纽约招待各国使节的首选茶叶。1988年参加中国首届食品博览会获金奖。毛泽东、刘少奇、江泽民、朱鎔基等党和国家领导人亲自品尝过“君山银针”，并给予了很高的评价。2006年“君山”牌君山银针经国家商务部、外交部批准，被指定为赠送俄罗斯总统普京的国礼茶。2008年，“君山”牌君山银针入选“奥运五环茶”。2010年，参加有着中国茶界“奥斯卡”之称的“金芽奖”评选中，“君山”牌君山银针获评“‘金芽奖’中国黄茶标志性品牌”。

君山茶业以复兴黄茶为己任，不断开拓创新，建设性的提出了打造环洞庭湖黄茶产业带的构想，通过与岳阳市人民政府、湖南农业大学及湖南省茶叶研究所合作，有效整合黄茶资源，构建黄茶产业链，以公司+基地+专业合作社+农户+多元化销售的一体化经营管理模式运行，得到良好效益，真正走出了一条产业化经营的新型合作之路，有力推动黄茶产业的发展，更好地带动三湘茶农增收致富。为进一步营造产品与经营模式多元化发展的优势，公司着手构思以“茶旅结合”的模式打造中国黄茶之乡名片。打造君山岛与君山黄茶产业联动作用，实现中国黄茶之乡茶旅统一，推动黄茶产业可持续发展。公司还力争通过3至5年的时间，打造年产值超10亿的黄茶产业。

2012年，君山茶业计划总投资1.58亿元，在风景秀丽的环洞庭湖君山旅游经济开发区，建设集产、学、研、生产观赏、茶文化宣传与交流于一体的黄茶产业（工、贸）物流园。园区占地100亩，总建筑面积近57000㎡，由黄茶研究中心、黄茶文化中心、生产加工中心、物流配送中心、商务信息平台、生活服务中心等构成，将成为湖南省黄茶的研究中心，黄茶文化的传播中心，与君山岛上的优质黄茶园相对应，为湖南省黄茶产业发展奠定坚实的基础。产业园建成后，在遵循传统古法制茶的基础上实现标准化、自动化、清洁化的茶叶生产工艺流程以及全程冷链物流系统。

君山茶业将扛鼎着黄茶复兴的旗帜，展现归来王者的气势，重塑“君山银针，黄茶之冠”的行业翘楚形象。通过加强人才培养、依托科技创新，加大品牌宣传，开拓消费市场，促进黄茶产业发展，为湖南建设茶业强省、打造千亿湘茶、百亿黄茶茶产业作出贡献。

Junshan silver needle tea Co., Ltd. of Hunan Province, Junshan silver needle, top ten famous teas, China's iconic brand of yellow tea, intangible cultural heritage of Yueyang City, Hunan Province's famous brand products, enjoying the reputation of "the top of yellow tea" in the industry, Junshan silver needle is produced in Junshan, Dongting Lake, Yueyang, Hunan Province, with a shape as thin as a needle, so it's called Junshan silver needle. It belongs to yellow tea. Its finished tea bud head is robust, the length and size are even, the inner side of the tea bud is golden yellow, the outer layer of pekoe is completely exposed, and the package is solid, the shape of the tea bud is very like a root of silver needle, which is called "gold inlaid jade". "Gold and jade are the color of dust, and the moon is coming from the cave." Junshan tea has a long history. It was produced and famous in Tang Dynasty. It is said that Princess Wencheng chose to bring Junshan silver needle tea to Tibet when she was married. Features: it is made of bud head, covered with bristles, bright in color, fragrant, orange in color and sweet in taste. Although it has been kept for a long time, its taste remains unchanged. When brewing, you can see the root silver needle standing up from the bright apricot yellow tea soup. After several dances, they stand at the bottom of the cup together. For example, the time of picking tea can only be within 7-10 days before and after the Qingming Festival, and there are 9 conditions that can't be picked, i.e. rainy day, windy and frosty day, insect injury, thin, curved, hollow, tea bud opening, tea bud purple, out of size, etc. Junshan silver needle began in Tang Dynasty and was listed as "tribute tea" in Qing Dynasty. According to the records of Baling County, "Junshan tea is as green as lotus heart." "From the beginning of Qing Dynasty, Junshan tribute tea was 18 Jin per year." Before "Guyu", Zhixian County invited mountain monks to collect and make one flag and one gun, with white hair and natural hair, commonly known as "white hair tea". According to the new general annals of Hunan Province, "Junshan tea tastes like Longjing, and its leaves are slightly wide and green." The ancients described the tea as "a green snail in a silver plate". In the Qing Dynasty, Junshan tea was divided into two kinds: "Jian tea" and "Rong tea". "Jiancha" is like a tea sword, with white hair and natural hair. It is called Gongjian tea. Junshan silver needle tea has clear fragrance, mellow and sweet taste, high yellow soup, strong buds, even strips, white hair like feathers, golden body of buds, light yellow antler hair, thick and even bottom of leaves, sweet and sweet taste, which will not change for a long time. After brewing, the water surface rises in the bud vertical suspension soup, sinks slowly, then rises and sinks again, rises and falls three times, which is an interesting view. Junshan silver needle belongs to yellow tea, which is famous for its good color, fragrance, taste and shape. The silver needle tea is picked when a bud is just emerging from the tea tree and is made through more than ten processes. Its finished tea buds are robust, uniform in length and size, orange yellow inside and covered with a layer of pekoe outside, so it's called "gold inlaid jade". It's also called Junshan silver needle because the shape of tea buds is very similar to one silver needle. After brewing, all the tea leaves rush to the top, then slowly sink, three ups and three downs, all in one. It is indeed a wonder in tea. The entrance is refreshing and fragrant, with fragrance left on the teeth and cheeks. Hunan Junshan silver needle tea Co., Ltd. is a modern scientific and technological enterprise jointly funded by Hunan Tea Group Co., Ltd., Yueyang supply and marketing cooperative, Junshan Park and other units, integrating tea research, planting, processing, sales, tea culture communication, and integrating production, supply and marketing, trade, industry and agriculture. It is also a "national key leading enterprise of agricultural industrialization" " The company has invested more than 30 million yuan to integrate Junshan tea industry resources and obtained the exclusive right to operate Junshan Park tea farm. It has more than 150000 Mu "Junshan" famous tea production base, more than 300 "Junshan" famous tea demonstration stores, more than 1000 franchised stores, more than 10000 business outlets, an international tea culture research center, a municipal Tea Research Institute, a Junshan silver needle Art Troupe, 2012 In, the company held high the banner of rejuvenating the yellow tea industry and planned to invest 158 million yuan in the south end of Tourism Road, Junshan District, Yueyang City to build a "Junshan silver needle yellow tea industrial park" covering an area of 100 mu, which is expected to be completed and put into operation in 2013. The company's core product "Junshan silver needle" is a well-known "famous tea in China", which has made many appearances on various domestic and international stages and achieved a series of achievements. In 1956, he won the gold medal at the Leipzig International Fair in Germany, and won the reputation of "tea covers China and the price controls the world". In 1959, Junshan silver needle won the title of "China famous tea" on behalf of yellow tea in the first China famous tea competition. In 1972, it became the first choice tea for Chinese government delegation to host envoys from all countries in New York, the headquarters of the United Nations. In 1988, he won the gold medal in the first China Food Expo. Mao Zedong, Liu Shaoqi, Jiang Zemin, Zhu Zhenji and other party and state leaders personally tasted the "Junshan silver needle" and gave a high evaluation. In 2006, "Junshan" brand Junshan silver needle was approved by the Ministry of Commerce and the Ministry of foreign affairs of the people's Republic of China, and was designated as a national gift tea for Russian President Vladimir Putin. In 2008, "Junshan" brand Junshan silver needle was selected into "Olympic five ring tea". In 2010, participating in the "golden bud Award" selection, which is known as the "Oscar" of China's tea industry, the "Junshan" brand Junshan silver needle won the "golden bud Award" China's yellow tea brand. Junshan tea industry takes the rejuvenation of yellow tea as its own duty, continuously develops and innovates, and constructively puts forward the idea of building the yellow tea industry belt around Dongting Lake. Through cooperation with the people's Government of Yueyang City, Hunan Agricultural University and Hunan Tea Research Institute, it effectively integrates the yellow tea resources, builds the yellow tea industry chain, and adopts the integrated management mode of company + base + professional cooperative + farmer + diversified sales Operation, get good benefits, truly out of a new way of industrial management of cooperation, effectively promote the development of yellow tea industry, better drive the three Hunan tea farmers to increase income and become rich. In order to further create the advantages of diversified development of products and business models, the company started to conceive to create the name card of China's yellow tea town in the mode of "combination of tea and tourism". Build the linkage between Junshan island and Junshan yellow tea industry, realize the unification of tea tourism in the hometown of yellow tea in China, and promote the sustainable development of yellow tea industry. The company also strives to build a yellow tea industry with an annual output value of more than 1 billion in three to five years. In 2012, Junshan tea industry plans to invest a total of 158 million yuan to build a yellow tea industry (industry and trade) logistics park integrating production, learning, research, production and viewing, tea culture publicity and exchange in the scenic Junshan tourism economic development zone around Dongting Lake. Covering an area of 100 mu, with a total construction area of nearly 57000 ㎡, the park is composed of Yellow Tea Research Center, yellow tea culture center, production and processing center, logistics distribution center, business information platform, life service center, etc. it will become the research center of yellow tea in Hunan Province. The communication center of yellow tea culture, corresponding to the high-quality yellow tea garden on Junshan Island, will lay a solid foundation for the development of yellow tea industry in Hunan Province Foundation. After the completion of the industrial park, the standardized, automatic and clean tea production process and the whole cold chain logistics system will be realized on the basis of the traditional ancient tea law. Junshan tea industry will carry the banner of the rejuvenation of yellow tea, show the momentum of the returning king, and reshape the industry leading image of "Junshan silver needle, the crown of yellow tea". By strengthening personnel training, relying on scientific and technological innovation, increasing brand publicity, expanding consumer market, promoting the development of yellow tea industry, Hunan Province has made contributions to building a strong tea industry, creating 100 billion Hunan tea and 10 billion yellow tea industry.

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