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广东新乐新科教文化股份有限公司成立于2000年，是一家集玩具设计、开发、生产、销售于一体的民营科技企业，地处俗有“中国玩具礼品城”之称的广东省汕头市澄海区。公司拥有超过2万平方米的现代化生产厂房和生产设备，汇聚大批科技人员和专业人才，同时获得多项自主知识产权和国家专利。

目前新乐新旗下有：“百变魔王”魔方、魔尺；“古迪积木”；“金刚战队”数字变形、字母变形；“战无不胜”陀螺；“火速悠悠”悠悠球等知名品牌。产品在央视少儿及全国各大卡通卫视媒体均有推广投入，产品不断给消费者带来惊喜并受到越来越多的消费者所喜爱。特别是2013年上市的“古迪积木”产品，以独到的开发创意，新颖的主题，优异的品质，获得市场及消费者的一致好评！

公司不断追求技术创新、营销创新、管理创新，以市场、科技为导向，稳扎稳打，实现了稳步发展，规模不断扩大，并通过与国外知名品牌的合作，开拓国际视野。面向未来，公司将立足于儿童玩具领域，向青少年儿童玩、学、用相关多元化方向发展，秉承“挑战、创新、提升”的宗旨发展主题，向着更辉煌的未来阔步前进！

Founded in 2000, Guangdong Xinle new science and Education Culture Co., Ltd. is a private technology enterprise integrating toy design, development, production and sales. It is located in Chenghai District, Shantou City, Guangdong Province, known as "China Toy Gift City". The company has more than 20000 square meters of modern production plant and production equipment, gathered a large number of scientific and technological personnel and professional personnel, while obtaining a number of independent intellectual property rights and national patents. At present, Xinle new company has many famous brands, such as the magic cube and ruler of "the magic king of all changes", "GuDi building block", "King Kong team" number deformation and letter deformation; "invincible" gyroscope "and" long and fast "Yo Yo. Products in CCTV children and the national cartoon TV media have been promoted investment, products continue to surprise consumers and more and more consumers love. In particular, the "goody building block" products launched in 2013, with unique development ideas, novel themes and excellent quality, have won unanimous praise from the market and consumers! The company continues to pursue technological innovation, marketing innovation and management innovation, guided by market and science and technology, and has achieved steady development and continuous expansion of scale. Through cooperation with foreign well-known brands, the company has developed international vision. Facing the future, the company will be based on the field of children's toys, to play, learn and use related diversified direction development, adhering to the purpose of "challenge, innovation, improvement" development theme, to a more brilliant future!

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