WELLA威娜品牌怎么样 申请店铺

威娜公司是德国企业家FranzStroher先生于1880年创立的。1931年，他将总部迁至了现在的Darmstadt(德国)。历经了一个多世纪的发展，至今已遍布世界各地，一万五千名优秀员工，每年创造的销售额超过34亿欧元(约人民币326.93亿元)，成为一家主营美发厅专用产品的专业性跨国公司，并在全球的零售市场也占有相当的份额。

威娜以其专业染发产品而闻名。据高盛集团估计，威娜是欧洲第二大专业染发公司，在欧洲市场的占有率为24%，仅次于拥有29%份额的欧莱雅。

威娜每年组织八万余次讲座、培训等活动，通过其遍布全球的一百多家设施完善的培训中心，使约130余万美发师从中受益。此外，威娜分布于五大洲的研究开发实验室，特聘一批专家和科研人员专门从事研究和开发与头发有关的新产品和新技术。

威娜的商标也随企业文化的发展历经数次变化。"威娜"这一名称是1924年诞生的，意为"波浪"；而1930年以后才有了现在的徽标。威娜的名称和标识现已在全世界150多个国家注册了专利。

威娜在中国：

1981年威娜与天津第一日用化学厂签订了合资协议，成为第一家进入中国的西方美发企业。

1995年中方合作伙伴将其所拥有的股份卖予威娜，自此威娜中国转为德国威娜下属的独资企业，官方的全称为：威娜化妆品(中国)有限公司。

1983年，威娜宝的正式推出，首次把“香波”“护发素”等养发、护发新概念带到中国。

1986年，波美冷烫精作为第一个专业产品进入中国美发厅，带来国际烫发标准在美发行业的第一次普及。

1992年，威娜可丽丝（KOLESTON）的先进染发产品及技术在中国美发厅的应用，使国内美发界第一次真正做到与国际同步。

1998年，威娜将一种更新一代符合欧洲共同体安全标准的染发产?可丽丝倍佳染膏引入中国。而另一种烫发产品-宾芳智能型感应配方冷烫精的全新上市，因其独特的"自动识别发丝结构"感应技术为中国美发业重新诠释烫发新概念。

且自1986始，威娜已组织了三届"威娜杯"美发比赛，并且连续七年连续七年（1997-2003年）赞助中国国际美发美容节中“威娜杯”美发比赛。同时，为了推动美发业的发展，帮助那些心中有梦、才华横溢的美发师达成心中梦想，登上事业顶峰，威娜公司推出了“威娜国际趋势奖”美发比赛！第一届威娜国际趋势奖颁奖典礼已于2002年8月8日在北京皇家大饭店举行！

1999年，新世纪到来之际威娜奉献了一台精彩的"威娜跨越新世纪发型发布会"；

2000年，威娜又成功地组织了各种与美发相关的活动。8月在北京举办的"威娜之夏"，12月举行的“演绎2001威娜之夜”；

2001年3月15日联合技术精湛的美发师在上海举办了“威娜之恋”,八月第六届美容美发节期间邀请澳大利亚著名发型大师伊丝贝拉女士,举行了"威娜之彩"大型演绎会。刚进入冬季,"威娜演绎2002趋势发布会及研讨会"相继在二十几个城市展开!

2002年5月，威娜组织了十二家中外著名美发美容企业，数十位有能力颠覆美发流行时尚和流行趋势的美发大师为“首届国际美容节暨第三届上海国际美发美容邀请赛”带来了“威娜之春”发型演示会；2002年11月，威娜演绎2003趋势发布会及研讨会相继在全国30多个城市举行；

2003年11月，威娜2003年国际趋势奖冠军选手殷伟萍代表中国出战在德国柏林举行的世界杯总决赛。

20多个年头，威娜除了不断给中国消费者带来更好、更新的美发产品外，把"全新的理念"和国际发型流行趋势带给中国的美发师也是威娜的重要目标。威娜中国公司在上海、北京、南京、广州、成都、沈阳、天津、福州分别设有现代化培训中心，平均每年培训达100,000人次以上。

宝洁收购威娜

2004年，美国消费产品巨头宝洁公司P&G斥资55亿美元收购了威娜Wella。根据交易条款，宝洁公司收购威娜创始人斯多赫(Streher)家族的所有股份，该家族持有威娜78%的股权。

科蒂收购威娜

宝洁公司拥有诸如封面女郎(CoverGirl)和潘婷(Pantene)等知名美容品牌，但在欧洲市场缺乏知名品牌。所以继2001年收购伊卡璐(Clairol)后，宝洁一直在寻求机会扩展其在欧洲市场的地位。收购威娜将使宝洁公司在从未涉足的欧洲美容沙龙领域占据主要地位。

宝洁2015年7月宣布，接受科蒂公司收购提议，该项交易涵盖蜜丝佛陀、封面女郎、威娜护发用品以及包括Gucci和HugoBoss在内的香水品牌。

Weiner company was founded in 1880 by Franz stroher, a German entrepreneur. In 1931, he moved his headquarters to the current Darmstadt (Germany). After more than a century of development, it has been spread all over the world, 15000 excellent employees, with annual sales of more than 3.4 billion euros (about 32.693 billion yuan), becoming a professional multinational company specializing in special products for hair salons, and occupying a considerable share of the global retail market. Weina is famous for her professional hair coloring products. According to Goldman Sachs, Weina is the second largest professional hair dye company in Europe, with a market share of 24% in Europe, second only to L'Oreal, which has a 29% share. Weina organizes more than 80000 lectures, training and other activities every year, and benefits about 1.3 million hairdressers through its more than 100 well-equipped training centers all over the world. In addition, Weina's research and development laboratory is located in five continents. A group of experts and researchers are specially engaged in the research and development of new products and technologies related to hair. Weina's trademark has undergone several changes with the development of corporate culture. The name "Weina" was born in 1924, meaning "wave"; however, the present logo came into being after 1930. Weina's name and logo have been patented in more than 150 countries around the world. Weina in China: in 1981, Weina signed a joint venture agreement with Tianjin first daily chemical factory, becoming the first Western hairdressing enterprise to enter China. In 1995, Chinese partners sold their shares to Weina. Since then, Weina China has become a wholly owned enterprise of Weina, Germany. The official full name is Weina cosmetics (China) Co., Ltd. In 1983, the official launch of weinabao brought new concepts of hair care, such as "shampoo" and "conditioner" to China for the first time. In 1986, as the first professional product, perm essence entered China hair salon, bringing the first popularization of international perm standards in the hair industry. In 1992, the application of koleston's advanced hair dyeing products and technologies in China's hair salon made the domestic hair industry truly synchronize with the international for the first time. In 1998, Weina introduced a new generation of hair dye product, Corus Beijia dye cream, which meets the safety standards of the European community. Another kind of perm product, Bingfang intelligent induction formula cold perm essence, is on the market. Because of its unique "automatic identification of hair structure" induction technology, it reinterprets the new concept of perm for China's hairdressing industry. Since 1986, Weina has organized three "Weina Cup" hairdressing competitions, and sponsored the "Weina Cup" hairdressing competitions in China international hairdressing festival for seven consecutive years (1997-2003). At the same time, in order to promote the development of hairdressing industry, help those hairdressers with dreams and talents to achieve their dreams and reach the top of their careers, Weina company launched the "Weina international trend Award" hairdressing competition! The first wina international trend award ceremony was held in Beijing Royal Hotel on August 8, 2002! In 1999, when the new century came, Weina offered a wonderful "Weina across the new century hair salon"; in 2000, Weina successfully organized various hair related activities. "Summer of Wella" was held in Beijing in August, "night of deducting Wella 2001" was held in December; "love of Wella" was held in Shanghai with skilled hairdressers on March 15, 2001, and Ms. Isabella, a famous Australian hairdresser, was invited to hold a large-scale deductive meeting of "color of Wella" during the sixth hairdressing festival in August. Just entering winter, In May 2002, Weina organized 12 famous Chinese and foreign hairdressing enterprises, and dozens of hairdressing masters with the ability to subvert the fashion and trend of hairdressing, which brought "Weina spring" hairdressing demonstration for "the first International Beauty Festival and the third Shanghai International Beauty Invitational Competition"; in 2002 In November, Weina's 2003 Trend Conference and seminar were held in more than 30 cities in China. In November 2003, Yin Weiping, winner of Weina's 2003 international trend award, represented China in the World Cup Finals held in Berlin, Germany. For more than 20 years, in addition to continuously bringing better and updated hairdressing products to Chinese consumers, Weina's important goal is to bring "new ideas" and international hairdressing trends to Chinese hairdressers. Weina China has set up modern training centers in Shanghai, Beijing, Nanjing, Guangzhou, Chengdu, Shenyang, Tianjin and Fuzhou, with an average of more than 100000 person times a year. P & G acquired Weina in 2004, and P & G, an American consumer products giant, spent $5.5 billion to acquire Weina Wella. Under the terms of the deal, P & G acquired all of the shares of the streher family, Weina's founder, which owns 78 per cent of the company. Coty's acquisition of Weina P & G has well-known beauty brands such as cover girl and Pantene, but there is a lack of well-known brands in the European market. So after acquiring Clairol in 2001, P & G has been looking for opportunities to expand its position in the European market. The acquisition of Weina will enable P & G to occupy a leading position in the European beauty salon field that it has never been involved in. Procter & Gamble announced in July 2015 that it had accepted Coty's takeover proposal, which included honey Buddha, cover girl, Wella hair care products and perfume brands including Gucci and HugoBoss.

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