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上海强凌电子有限公司，知名（著名）节能灯品牌，江苏省名牌，美国大型跨国照明电器品牌，产品多年保持美国销量第一的殊荣并行销全球许多国家，数百款光源产品均通过国际能效认证机构ENERGYSTAR（能源之星）的认证。

TechnicalConsumerProducts，INC之英文缩写TCP，是美国大型跨国光源公司，主要生产经营各种优质节能光源、灯具及相关照明电器产品。1997年，全球第一支高品质螺旋型节能灯在美国TCP公司问世，一经推出即得到国际照明行业的高度评价，并受到美国消费者的普遍欢迎。TCP公司当年即荣获全美节能灯销售第一的桂冠。随着TCP不断追求技术创新，产品品质不断提升，其数百款光源产品均通过了国际能效认证机构ENERGYSTAR（能源之星）的认证，多年保持美国销量第一的殊荣，产品行销全球许多国家。TCP也成为美国、加拿大等北美地区最著名的光源品牌之一。

上个世纪末，TCP来到中国，在上海市及江苏省投资数亿兴建了多家现代照明生产基地，员工总数已超过14000人，工程技术人员占15%。TCP全资控股的上海振欣电子工程有限公司，镇江强凌电子有限公司、扬州强凌电子有限公司以及淮安强凌电子有限公司每天有超过140万只的高品质节能灯光源出口到美国等西方发达国家。2004年，美国TCP（上海）天灿宝照明电器有限公司成立，其专门负责高品质的TCP光源及灯具产品在中国国内的销售和服务。在前期市场导入阶段，TCP在上海、北京已取得成功的销售业绩，数百家大型机构抢先分享了TCP照明科技。

2003年，美国TCP总裁在中国设立上海、北京两个销售中心，开始进入中国市场进行试营销，针对高、中、低端消费市场陆续推出寿命为一万小时、八千小时及六千小时产品系列。风风雨雨，过关闯将，经过诸多尝试与探索，TCP在照明市场逐渐拼出了自己的一条路。

2004年，TCP在中国上海成立了美国TCP（上海）天灿宝照明电器有限公司，负责TCP产品在中国市场的整体营销，旨在为中国的绿色照明事业贡献自己的绵薄之力，把西方一些比较先进的文化和生活方式带入中国，更希望能够在照明业这个庞大的市场上掀起绿色的潮流，把节能节电的理念深植人心。TCP照明来中国的终极目的，并不是要在中国市场卖出多少节能产品，而是培养中国人的节能习惯，用真诚的行动服务中国。

至此，TCP确立形成了自己的战略布局，对产品、市场进行了调整。

首先，进行产品结构调整：定位于中高端市场，推出寿命为八千、一万小时的产品系列。以10000H产品在高端市场树立TCP的品牌形象，以8000H的产品来挤占高档U型节能灯和中档螺旋型节能灯市场份额。

其次，进行销售区域的战略调整：采取集中式市场开拓模式：以上海、北京、广州三大城市为中心，分别辐射合计占总市场份额90%的华东、华北、华南市场；集中自身优势资源，逐个击破。

目标客户的调整：在原有目标客户（商用客户及高端民用客户）的基础上，增加“工矿企业”、“学校医院”、“灯具配套”、“亮化工程”等目标客户。使得我们的目标市场更加广泛，市场切入点增多。能够更好更快地发挥TCP产品的节能优势，最大范围地体现TCP的“人无我有，人有我优”的特点。

目前，在北京、上海等各大城市，许多知名企业单位都与TCP联姻，让TCP节能灯的光芒洒向每一个角落：北京中央电视台、清华大学校园建筑、人民大会堂、京广中心大厦、北京东方广场；上海东方明珠、上海国际会议中心、万豪大酒店、明天广场、地铁二号线、国航万丽酒店、淮海路灯光亮化工程等等。

经过三年的努力，2007年，TCP荣获中国照明行业节能灯单品冠军的荣誉称号，获得了很高的市场认可度。

2008年，TCP在中国将要成立强凌集团，把旗下的子公司重新整合梳理，包括：镇江强凌电子有限公司、扬州强凌电子有限公司、淮安强凌电子有限公司、上海振欣电子工程有限公司、上海天灿宝照明电器有限公司、天灿玻璃厂。

2009年“TCP强凌”采用全新的技术和工艺，以高光效、低汞量、长寿命的产品，顺利入围国家高效照明产品推广项目，并超额完成国家下达的推广任务。

2010年，“TCP强凌”再次凭借一流的管理，一流的品质入围国家高效照明产品推广项目。让我们用高品质的螺旋形节能灯给您的照明带来享受，同时我们也积极参与节能灯的回收工作，减少废旧节能灯对环境的污染。为中国的节能减排、绿色照明、低碳经济奉献自己的一份力量！

TCP全体员工将秉承“我们能改变生活”这一理念，致力于将TCP高品质光源送入每个中国家庭的事业，“让照明成为享受”。

Shanghai qiangling Electronic Co., Ltd., a famous (famous) energy-saving lamp brand, a famous brand in Jiangsu Province, a large-scale transnational lighting electrical appliance brand in the United States, has maintained the honor of the first sales volume in the United States for many years and has been sold in many countries around the world. Hundreds of light source products have passed the certification of energy star, an international energy efficiency certification agency. Technical consumer products, Inc, abbreviated as TCP, is a large multinational light source company in the United States. It mainly produces and operates various high-quality energy-saving light sources, lamps and related lighting appliances. In 1997, the world's first high-quality spiral energy-saving lamp came out in the United States TCP company. Once it was launched, it was highly praised by the international lighting industry and widely welcomed by American consumers. At that time, TCP company won the first prize in sales of energy-saving lamps in the United States. With TCP's continuous pursuit of technological innovation and continuous improvement of product quality, hundreds of its light source products have passed the certification of energy star, an international energy efficiency certification agency. For many years, TCP has maintained the honor of No.1 sales in the United States, and its products are sold in many countries around the world. TCP has also become one of the most famous light source brands in the United States, Canada and other North American regions. At the end of last century, TCP came to China and invested hundreds of millions to build several modern lighting production bases in Shanghai and Jiangsu Province. The total number of employees has exceeded 14000, and the engineering and technical personnel account for 15%. Shanghai Zhenxin Electronic Engineering Co., Ltd., Zhenjiang qiangling Electronic Co., Ltd., Yangzhou qiangling Electronic Co., Ltd. and Huai'an qiangling Electronic Co., Ltd., wholly owned by TCP, have more than 1.4 million high-quality energy-saving light sources exported to the United States and other western developed countries every day. In 2004, the United States TCP (Shanghai) tiancanbao Lighting Appliance Co., Ltd. was established, which is responsible for the sales and service of high-quality TCP light source and lighting products in China. In the early stage of market introduction, TCP has achieved successful sales performance in Shanghai and Beijing, and hundreds of large-scale institutions have shared TCP lighting technology first. In 2003, the president of TCP in the United States set up two sales centers in Shanghai and Beijing, and began to enter the Chinese market for trial marketing. Aiming at the high, medium and low-end consumer markets, he successively launched products with a service life of 10000 hours, 8000 hours and 6000 hours. After many attempts and explorations, TCP has gradually made its own way in the lighting market. In 2004, TCP established TCP (Shanghai) tiancanbao Lighting Appliance Co., Ltd. in Shanghai, China, which is responsible for the overall marketing of TCP products in the Chinese market. It aims to contribute to the cause of green lighting in China, bring some more advanced western culture and lifestyle into China, and hope to set off a green trend in the huge market of lighting industry, Deeply rooted in the concept of energy saving. The ultimate goal of TCP lighting in China is not to sell how many energy-saving products in the Chinese market, but to cultivate Chinese energy-saving habits and serve China with sincere actions. So far, TCP has established its own strategic layout and adjusted its products and market. First of all, adjust the product structure: positioning in the middle and high-end market, launch a product series with a service life of 8000 hours and 10000 hours. Set up the brand image of TCP in the high-end market with 10000h products, and occupy the market share of high-end U-type energy-saving lamps and mid-range spiral energy-saving lamps with 8000h products. Secondly, the strategic adjustment of the sales area: adopt the centralized market development mode: Take Shanghai, Beijing and Guangzhou as the center, respectively radiate the East China, North China and South China markets which account for 90% of the total market share; concentrate their own advantageous resources and break through one by one. Adjustment of target customers: on the basis of the original target customers (commercial customers and high-end civil customers), add target customers such as "industrial and mining enterprises", "school hospitals", "lighting matching", "lighting engineering", etc. Make our target market more extensive, more market entry points. It can give full play to the energy-saving advantages of TCP products better and faster, and embody the characteristics of "no one has me, no one has me". At present, in many major city such as Beijing and Shanghai, many famous enterprises are married to TCP, so that the TCP energy saving lamp can shine on every corner: Beijing CCTV, Tsinghua University campus building, Great Hall of the people, Beijing Guangzhou central building, Beijing Oriental Plaza, Shanghai East Fang Mingzhu, Shanghai International Conference Center, Marriott Hotel, Tomorrow Square, metro line two, and country. Hangwanli Hotel, Huaihai Road lighting project and so on. After three years of efforts, in 2007, TCP won the honorary title of champion of energy-saving lamp single product in China's lighting industry, and gained high market recognition. In 2008, TCP will set up qiangling group in China and reorganize its subsidiaries, including Zhenjiang qiangling Electronics Co., Ltd., Yangzhou qiangling Electronics Co., Ltd., Huai'an qiangling Electronics Co., Ltd., Shanghai Zhenxin Electronic Engineering Co., Ltd., Shanghai tiancanbao Lighting Appliance Co., Ltd. and Tiancan glass factory. In 2009, "TCP Qianling" adopted a new technology and process, with products with high light efficiency, low mercury content and long service life, it was successfully shortlisted in the national high-efficiency lighting product promotion project, and exceeded the promotion tasks assigned by the state. In 2010, "TCP Qianling" again won the national high efficiency lighting product promotion project with first-class management and first-class quality. Let's enjoy your lighting with high-quality spiral energy-saving lamps. At the same time, we also actively participate in the recycling of energy-saving lamps to reduce the environmental pollution caused by waste energy-saving lamps. For China's energy conservation and emission reduction, green lighting, low-carbon economy to contribute their own strength! All the staff of TCP will adhere to the concept of "we can change our lives", devote themselves to the cause of sending TCP high-quality light source to every Chinese family, "let lighting become enjoyment".

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