Shanghai qiangling Electronic Co., Ltd., a famous (famous) energy-saving lamp brand, a famous brand in Jiangsu Province, a large-scale transnational lighting electrical appliance brand in the United States, has maintained the honor of the first sales volume in the United States for many years and has been sold in many countries around the world. Hundreds of light source products have passed the certification of energy star, an international energy efficiency certification agency. Technical consumer products, Inc, abbreviated as TCP, is a large multinational light source company in the United States. It mainly produces and operates various high-quality energy-saving light sources, lamps and related lighting appliances. In 1997, the world's first high-quality spiral energy-saving lamp came out in the United States TCP company. Once it was launched, it was highly praised by the international lighting industry and widely welcomed by American consumers. At that time, TCP company won the first prize in sales of energy-saving lamps in the United States. With TCP's continuous pursuit of technological innovation and continuous improvement of product quality, hundreds of its light source products have passed the certification of energy star, an international energy efficiency certification agency. For many years, TCP has maintained the honor of No.1 sales in the United States, and its products are sold in many countries around the world. TCP has also become one of the most famous light source brands in the United States, Canada and other North American regions. At the end of last century, TCP came to China and invested hundreds of millions to build several modern lighting production bases in Shanghai and Jiangsu Province. The total number of employees has exceeded 14000, and the engineering and technical personnel account for 15%. Shanghai Zhenxin Electronic Engineering Co., Ltd., Zhenjiang qiangling Electronic Co., Ltd., Yangzhou qiangling Electronic Co., Ltd. and Huai'an qiangling Electronic Co., Ltd., wholly owned by TCP, have more than 1.4 million high-quality energy-saving light sources exported to the United States and other western developed countries every day. In 2004, the United States TCP (Shanghai) tiancanbao Lighting Appliance Co., Ltd. was established, which is responsible for the sales and service of high-quality TCP light source and lighting products in China. In the early stage of market introduction, TCP has achieved successful sales performance in Shanghai and Beijing, and hundreds of large-scale institutions have shared TCP lighting technology first. In 2003, the president of TCP in the United States set up two sales centers in Shanghai and Beijing, and began to enter the Chinese market for trial marketing. Aiming at the high, medium and low-end consumer markets, he successively launched products with a service life of 10000 hours, 8000 hours and 6000 hours. After many attempts and explorations, TCP has gradually made its own way in the lighting market. In 2004, TCP established TCP (Shanghai) tiancanbao Lighting Appliance Co., Ltd. in Shanghai, China, which is responsible for the overall marketing of TCP products in the Chinese market. It aims to contribute to the cause of green lighting in China, bring some more advanced western culture and lifestyle into China, and hope to set off a green trend in the huge market of lighting industry, Deeply rooted in the concept of energy saving. The ultimate goal of TCP lighting in China is not to sell how many energy-saving products in the Chinese market, but to cultivate Chinese energy-saving habits and serve China with sincere actions. So far, TCP has established its own strategic layout and adjusted its products and market. First of all, adjust the product structure: positioning in the middle and high-end market, launch a product series with a service life of 8000 hours and 10000 hours. Set up the brand image of TCP in the high-end market with 10000h products, and occupy the market share of high-end U-type energy-saving lamps and mid-range spiral energy-saving lamps with 8000h products. Secondly, the strategic adjustment of the sales area: adopt the centralized market development mode: Take Shanghai, Beijing and Guangzhou as the center, respectively radiate the East China, North China and South China markets which account for 90% of the total market share; concentrate their own advantageous resources and break through one by one. Adjustment of target customers: on the basis of the original target customers (commercial customers and high-end civil customers), add target customers such as "industrial and mining enterprises", "school hospitals", "lighting matching", "lighting engineering", etc. Make our target market more extensive, more market entry points. It can give full play to the energy-saving advantages of TCP products better and faster, and embody the characteristics of "no one has me, no one has me". At present, in many major city such as Beijing and Shanghai, many famous enterprises are married to TCP, so that the TCP energy saving lamp can shine on every corner: Beijing CCTV, Tsinghua University campus building, Great Hall of the people, Beijing Guangzhou central building, Beijing Oriental Plaza, Shanghai East Fang Mingzhu, Shanghai International Conference Center, Marriott Hotel, Tomorrow Square, metro line two, and country. Hangwanli Hotel, Huaihai Road lighting project and so on. After three years of efforts, in 2007, TCP won the honorary title of champion of energy-saving lamp single product in China's lighting industry, and gained high market recognition. In 2008, TCP will set up qiangling group in China and reorganize its subsidiaries, including Zhenjiang qiangling Electronics Co., Ltd., Yangzhou qiangling Electronics Co., Ltd., Huai'an qiangling Electronics Co., Ltd., Shanghai Zhenxin Electronic Engineering Co., Ltd., Shanghai tiancanbao Lighting Appliance Co., Ltd. and Tiancan glass factory. In 2009, "TCP Qianling" adopted a new technology and process, with products with high light efficiency, low mercury content and long service life, it was successfully shortlisted in the national high-efficiency lighting product promotion project, and exceeded the promotion tasks assigned by the state. In 2010, "TCP Qianling" again won the national high efficiency lighting product promotion project with first-class management and first-class quality. Let's enjoy your lighting with high-quality spiral energy-saving lamps. At the same time, we also actively participate in the recycling of energy-saving lamps to reduce the environmental pollution caused by waste energy-saving lamps. For China's energy conservation and emission reduction, green lighting, low-carbon economy to contribute their own strength! All the staff of TCP will adhere to the concept of "we can change our lives", devote themselves to the cause of sending TCP high-quality light source to every Chinese family, "let lighting become enjoyment".
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