鹤年堂品牌怎么样 申请店铺

1405年（明朝永乐三年）由回族诗人、著名医学家、养生大家丁鹤年在北京菜市口创办鹤年堂医馆和中药铺，他同时也开创了以养生立店的先河。
丁鹤年悬壶济世，他对许多进京赶考的穷书生和穷人免收问诊费，瘟疫流行期间还给贫困人群发放药品。是中国有历史记载的最早的药铺，比同仁堂要早二百多年。老北京人都知道，“丸散膏丹同仁堂，汤剂饮片鹤年堂。”

在鹤年堂有一块珍贵的匾额，上书“调元气”、“养太和”，题写者就是赫赫有名的明代抗倭名将戚继光。明朝名臣杨继盛也极为欣赏鹤年堂吸纳百家的胸怀和显著的养生效果，专门题写了楹联“欲求养性延年物，须向兼收并蓄家。”

鹤年堂原址坐落在现宣武区菜市口大街铁门胡同迤西路北，骡马市大街西口，与丞相胡同相对，与回民聚居的牛街相邻。1999年，原国内贸易部授予鹤年堂“中华老字号”称号。2005年12月，国家有关部门经过长期的认真考证，正式宣布鹤年堂“京城养生老字号，历史悠久第一家”并颁发了匾额和证书。由国家有关部门认定一个企业为“历史悠久第一家”，自民国以来为首次。

鹤年堂历史传承：

鹤年家族120年（1405—1525年）共承袭四代

曹蒲飒家族230年（1525—1755年）共承袭七代

王圣一家族172年（1755---1927年），共承袭四代

刘一峰家族29年（1927—1956年）共两代。

品牌文化

据北京市志载：“本市药业最久、声誉最着者，若鹤年堂……起于明。”

在长达几个世纪的历史长河中，出自御医之家的丁、曹、王、刘四大家族在创建和继承鹤年堂的同时，对中华传统医药进行了孜孜不倦的追求，并以医术精湛、药力独到、养生有方名噪海内外，更成为历代医家妙手施乾坤的殿堂。

因此，在民间素有“丸散膏丹同仁堂，汤剂饮片鹤年堂”的美誉，而明朝名臣杨椒山盛赞鹤年堂的楹联“欲求养性延年物，须向兼收并蓄家”亦流传至今，寓意在鹤年堂名医会聚、名药云集，名方荟萃。

鹤年堂已经挖掘整理了108种药膳、138种药粥、36种药酒、82种药汤等，其中绝大部分来自宫廷秘方和民间验方，组合成益寿药膳、滋补肺阴药膳等不同系列产品，像明嘉靖年间的“长生不老鹤年春酒”、万历年间的“秘制鹤年四宝酒”等都是鹤年堂独有的产品优势。继承历史，开创未来，如今的鹤年堂正蓄势待发，雄心勃勃地提出了三年发展战略规划，目标更是直指打造成中国中药养生行业的强势企业。

董事长臧东坡表示，鹤年堂将整合、优化现有资源，与广州白云区政府共同建立的第一个“鹤年堂养生城”将开业。在吉林建立了北京鹤年堂参茸生产基地，同时，与国家GMP大型企业合作开发新型脑病、肝病、骨病等治疗药品。机遇挑战并存，作为中华文化的代表，将为推动中华文明的发展做出应有的贡献。

今日风采

建国后，1954年公私合营，鹤年堂被并于宣武区医药公司，鹤年堂由此蛰伏二十多年，文革后鹤年堂又恢复老字号品牌，近年来，在政府的重视支持下，鹤年堂充分发挥中华老字号的优势，溯根源、挖祖方、重文化、求创新、树品牌，大力宏扬五千年中医药养生文化，开始了二次创业的历程，如今鹤年堂已发展成包括鹤年堂医药有限责任公司、鹤年堂中医药（养生）研究院、鹤年堂中医门诊、老年病防治中心、鹤年堂连锁药店、鹤年堂（吉林）参茸制品有限公司、鹤年堂（广东）中药材批发中心、鹤年堂科技发展有限公司、天津鹤年堂健康饮品公司、鹤年养生品牌推广项目管理机构等以中医药产业为龙头、以养生保健项目和产品为主，具有集团优势的综合性健康养生产业集团的发展之路。

几百年的历史沧桑使鹤年堂在经营上创出了独到的特点，是古都文化的一部分。1957年鹤年堂成立了中医门诊部，刘春圃、梁宗翰等8名老中医应诊。鹤年堂1999年被国家授予“中华老字号”，2002年组建北京鹤年堂医药有限责任公司，2008年鹤年堂养生文化被列入国家非物质文化遗产。
2012年在各级政府及卫生局的支持和关怀下，在北京市鹤年堂中医门诊部的基础上，于2012年3月成立北京鹤年堂中医医院。医院位于西城区广安门内大街。为患者提供全面的中医服务。

医院坚持以病人为中心，加强医疗管理工作，始终把医疗安全工作放在第一位，依法执业。医院重视医疗质量管理和院感的培训工作。自医院成立以来，本着“便民、高效、廉洁、规范”的服务宗旨，不断完善工作机制，提高医疗技术水平和服务水平，得到了广大患者的普遍认可。

In 1405 (the third year of Yongle in the Ming Dynasty), Ding Henian, a famous Hui poet, a famous physician and health preservation expert, founded the medical hall and traditional Chinese medicine shop in Beijing's Caishikou. He also pioneered the establishment of health preservation shop. Ding Henian, who worked in the imperial examination in Beijing, exempted many poor scholars and poor people from consulting fees. During the epidemic period, he also distributed medicine to the poor. It is the earliest medicine shop with historical records in China, more than 200 years earlier than Tongrentang. Old Beijing people all know, "Wan San Gao Dan Tong Ren Tang, decoction Yinpian he Nian Tang." There is a precious plaque in the hall of crane, on which the inscription "tune vitality" and "raise Supreme Harmony" are written by Qi Jiguang, a famous Ming Dynasty Anti Japanese general. Yang Jisheng, a famous Minister of the Ming Dynasty, also greatly appreciated the aspiration and remarkable health preservation effect of the crane hall, which specially wrote the couplet "if you want to keep healthy and prolong your life, you have to keep your family together." The original site of heliantang is located in the north of Yixi Road, tiemen alley, Caishikou street, Xuanwu District, and the west of luomashi street, opposite to the prime minister's alley, and adjacent to Niujie, where Hui people live together. In 1999, the former Ministry of domestic trade awarded him the title of "Chinese time-honored brand". In December 2005, after a long period of careful research, the relevant departments of the state officially announced the "Beijing health preservation time-honored brand, the first with a long history" and issued plaques and certificates. It is the first time since the Republic of China that an enterprise is recognized as "the first enterprise with a long history" by the relevant departments of the state. Historical inheritance of the crane Hall: in the 120 years (1405-1525) of the crane year family, four generations of Cao Pusa family were inherited. In the 230 years (1525-1755), seven generations of Wang Shengyi family were inherited. In the 172 years (1755-1927), four generations of Liu Yifeng family were inherited. In the 29 years (1927-1956), two generations were inherited. According to the Beijing chronicle of brand culture: "the pharmaceutical industry in this city has the longest and the most famous reputation, if crane age Hall From Ming. " In the long history of several centuries, the four families of Ding, Cao, Wang and Liu, who came from the family of Royal doctors, not only established and inherited the crane hall, but also pursued the Chinese traditional medicine tirelessly. They became famous at home and abroad for their excellent medical skills, unique medicinal power, and well-known health preservation, and became the palace for the elites of all generations to perform the heaven and earth. Therefore, in the folk known as "Wan San Gao Dan Tong Ren Tang, decoction Yinpian he Nian Tang", and Yang Jiaoshan, a famous Minister of the Ming Dynasty, praised the couplet of he Nian Tang, which said, "if you want to keep your life, you need to keep your family together", which has also spread to this day. It means that famous doctors and famous medicines gather together in he Nian Tang, and famous prescriptions gather together. He Niantang has excavated and sorted out 108 kinds of medicinal meals, 138 kinds of porridge, 36 kinds of medicinal wine, 82 kinds of medicinal soup, etc., most of which come from the palace secret recipe and folk prescription, which are combined into different series of products such as Yishou medicinal meal, nourishing lung yin medicinal meal, etc., such as the "immortal crane spring wine" in Jiajing period of Ming Dynasty, the "secret four treasures wine" in Wanli period, etc. all of which are the unique product advantages of he Niantang. Inheriting the history and creating the future, heniantang is now ready to develop. It has put forward the three-year development strategic plan ambitiously, and the goal is to build itself into a strong enterprise in Chinese traditional medicine health care industry. Zang Dongpo, chairman of the board of directors, said that heliantang will integrate and optimize existing resources, and the first "heliantang health preservation city" jointly established with Guangzhou Baiyun District government will open. At the same time, we cooperated with the national GMP large-scale enterprises to develop new therapeutic drugs for encephalopathy, liver disease, bone disease and so on. Opportunities and challenges coexist. As a representative of Chinese culture, it will make due contributions to the development of Chinese civilization. Today, after the founding of the people's Republic of China, in 1954, he Niantang was incorporated into Xuanwu District pharmaceutical company. He Niantang has been dormant for more than 20 years. After the cultural revolution, he Niantang has restored its old brand. In recent years, with the support of the government, he Niantang has given full play to the advantages of Chinese old brand, traced its roots, dug its ancestors, emphasized culture, sought innovation and established its brand, and vigorously promoted traditional Chinese medicine for five thousand years Health preservation culture has started the course of second business. Now, heliantang has developed into a company including heliantang Pharmaceutical Co., Ltd., heliantang Chinese medicine (health preservation) Research Institute, heliantang Chinese medicine outpatient service, geriatric disease prevention and control center, heliantang chain drugstore, heliantang (Jilin) ginseng and antler products Co., Ltd., heliantang (Guangdong) Chinese medicine wholesale center and heliantang Technology Development Co., Ltd Limited company, Tianjin heliantang health drink company, Helian health care brand promotion project management organization and other comprehensive health care industry groups with traditional Chinese medicine industry as the leader, health care projects and products as the main, and group advantages. With hundreds of years of history, crane hall has created unique characteristics in operation, which is a part of ancient capital culture. In 1957, the outpatient department of traditional Chinese medicine was established in Helian hall, and 8 old Chinese doctors, including Liu Chunpu and Liang Zonghan, were invited for consultation. In 1999, heliantang was awarded "Chinese time-honored brand" by the state. In 2002, Beijing heliantang Pharmaceutical Co., Ltd. was established. In 2008, heliantang health preservation culture was listed in the national intangible cultural heritage. In 2012, with the support and care of governments at all levels and health bureaus, on the basis of the outpatient department of traditional Chinese medicine of Beijing heliantang, Beijing heliantang Hospital of traditional Chinese medicine was established in March 2012. The hospital is located in Guanganmen inner street, Xicheng District. Provide comprehensive TCM services for patients. The hospital insists on taking patients as the center, strengthening medical management, putting medical safety first and practicing according to law. The hospital attaches great importance to the training of medical quality management and hospital sense. Since the establishment of the hospital, in line with the service tenet of "convenient, efficient, clean and standardized", it has been widely recognized by the majority of patients by constantly improving the working mechanism and improving the medical technology and service level.

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