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建于1998年，上海较具规模的综合性农产品批发市场，推出上农鲜品APP和打造生鲜电商孵化基地实行线上线下协同发展

上海农产品中心批发市场（简称“上农批”）是上海人民的大“菜篮子”。市场规划面积500亩，现实际经营面积380余亩，是上海市较大的综合性农产品批发市场。上农批于1998年投入运营，2002年由深圳市农产品股份有限公司控股（股票代码：000061）。上农批是农业部定点市场，是商务部等13部委认证的全国四大绿色样板市场之一。2017年市场实现总交易量180万吨、总交易额150亿元。

一、蔬菜交易区的蔬菜来自全国28个省市自治区的农产品主产区，现日交易量达2000吨。其中，郊菜交易量日均500吨。形成了客菜一级直发交易区、郊菜直发区、根块类交易区、蔬菜配送区等。

二、猪肉交易区是上海市较先采用轨道式悬挂、电子射频及电子计量技术，实现全程电子化代理结算的交易区。日交易量4000头左右，占到上海市每日总量的30%。是华东六省市及河南等地区生猪的重要销售地。在黄浦江两岸、各大标准化菜市场建立“上农批”猪肉品牌专柜近900家。

三、牛羊肉交易区是上海市采用全电子结算交易模式的牛羊肉交易区，牛羊肉交易量日均500头左右，并在各标准化菜市场开设了近100家“上农批”牛羊肉品牌专柜。

四、水果交易区是上海市规模较大的水果批发集散地，每年交易量达60万吨，占到上海水果批发量的40%。市场承接了上海“百年十六铺”水果市场搬迁的近百家商户，并吸引了来自全国主要水果产区企业入驻。

五、2011年国家检验检疫局在批发市场内设立进境水果集中查验场库的启用，来自50多个国家进口果品贸易商纷至沓来，每年进口水果查验量40万吨，约占上海进口水果的45%。

六、冰鲜水产区是上海较大的冰鲜水产集散地，每年交易量突破15万吨。

近年来，上农批顺应时代的发展，加大业务转型步伐：

一是推出了手机APP交易平台“上农鲜品”，把部分标准化产品从线下搬到线上，实现了基地订单、APP交易、批发市场中转集配的新型业务模式。

二是打造了上海农批市场生鲜电商孵化基地。目前，入驻生鲜电商企业41家，年网上交易额超过3亿元。生鲜电商基地采用新型O2O模式，创建“基地+市场+实体批发市场+生鲜电商”模式，为入驻的生鲜电商提供“一站式”服务，推动行业发展。

Founded in 1998, Shanghai's relatively large-scale comprehensive agricultural products wholesale market, the launch of shangnongxianpin app and the creation of fresh e-commerce incubation base to implement online and offline collaborative development of Shanghai Agricultural Products Center Wholesale Market (referred to as "shangnongpai") are the big "vegetable basket" of Shanghai people. The planned market area is 500 mu, and the actual operating area is more than 380 mu. It is a large comprehensive wholesale market for agricultural products in Shanghai. Shangnongpai was put into operation in 1998 and held by Shenzhen Agricultural Products Co., Ltd. in 2002 (Stock Code: 000061). Shangnongpai is a designated market of the Ministry of agriculture and one of the four national green model markets certified by 13 ministries and commissions including the Ministry of Commerce. In 2017, the market realized a total trading volume of 1.8 million tons and a total trading volume of 15 billion yuan. 1、 The vegetables in the vegetable trading area come from the main agricultural products producing areas of 28 provinces and autonomous regions in China, with a daily trading volume of 2000 tons. Among them, the daily average volume of suburban dishes is 500 tons. It has formed a level-1 direct vegetable trading area, a suburb direct vegetable trading area, a root block type trading area, a vegetable distribution area, etc. 2、 Pork trading area is the first trading area in Shanghai which adopts the track suspension, electronic RF and electronic measurement technology to realize the whole process of electronic agent settlement. The daily trading volume is about 4000, accounting for 30% of the total daily volume of Shanghai. It is an important market for pigs in six provinces and cities in East China and Henan Province. Nearly 900 "shangnongpai" pork brand counters have been set up on both sides of the Huangpu River and in major standardized food markets. 3、 Beef and mutton trading area is a beef and mutton trading area in Shanghai that adopts the full electronic settlement trading mode. The daily average trading volume of beef and mutton is about 500, and nearly 100 "shangnongpai" beef and mutton brand counters have been opened in various standardized food markets. 4、 Fruit trading area is a large-scale fruit wholesale and distribution center in Shanghai, with an annual trading volume of 600000 tons, accounting for 40% of the wholesale volume of fruits in Shanghai. The market has undertaken the relocation of nearly 100 businesses in Shanghai's "one hundred and sixteen shops" fruit market, and attracted enterprises from major fruit producing areas in China. 5、 In 2011, the State Administration of inspection and quarantine set up a centralized inspection yard for imported fruits in the wholesale market. More than 50 countries' imported fruit traders came in droves, with an annual inspection volume of 400000 tons, accounting for 45% of Shanghai's imported fruits. 6、 Ice fresh aquatic products zone is a large ice fresh aquatic products distribution center in Shanghai, with annual trading volume exceeding 150000 tons. In recent years, shangnongpai complies with the development of the times and increases the pace of business transformation: first, it has launched the mobile app trading platform "shangnongxianpin", which moves some standardized products from offline to online, realizing a new business model of base order, APP trading and wholesale market transfer and distribution. The second is to build a fresh e-commerce incubation base in Shanghai Agricultural batch market. At present, there are 41 fresh e-commerce enterprises, with an annual online trading volume of more than 300 million yuan. The fresh e-commerce base adopts the new o2o mode and creates the mode of "base + market + physical wholesale market + Fresh e-commerce", which provides "one-stop" service for the fresh e-commerce settled in and promotes the development of the industry.

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