VIVO品牌怎么样 申请店铺

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vivo是专为年轻、时尚的城市主流年轻群体，打造拥有卓越外观、专业级音质享受、极致影像的乐趣、惊喜和愉悦体验的智能产品，并将敢于追求极致创造惊喜作为vivo的持续追求，vivo为步步高旗下智能手机品牌。

“vivo”源于古拉丁语。公元元年前后六百年里，为表达对凯撒、屋大维等英雄功绩的崇敬，元老院前聚集的罗马公民情不自禁地在抛撒鲜花之时发出了“帷幄尔”的欢呼声，并出现对应的形容词格vivo。近代，伴随意大利歌剧艺术的兴盛，人们感到一般词汇已经无法表达对威尔第、普契尼等人作品的惊叹和赞美，因此vivo被引入使用，这又赋予了vivo艺术出众的现场感和活跃感的含义。

总之，vivo不仅仅只是“活跃的、生命力旺盛的”，其中还包含了对诸如英雄和艺术等的伟大发自内心的崇高敬意。其原始而简洁的发音，正是人们目睹新生命诞生抑或伟大之事发生时由第一反应而发出的奇特音节。

品牌释义

vivo的品牌色为天空蓝，色值（C100M20Y0K0）。蓝色在东方代表永恒之意，在西方则指出身名门，在商业领域蓝色代表品质优秀，科技。天空蓝则代表初生的希望，象征着具有年轻活力的时代，心理学家认为天空蓝是使人轻松愉快的首选色系。

第一个字母v代表vigour【'vig?】，即“活力的，动感的”，vivo从未掩饰自己的年轻，相反的，它歌颂和维护因年轻活力十足而追逐潮流和珍惜快乐的想法，因为年轻的活力即是梦想成真的推动力。

第二个字母i代表individual【indi'vidju?l】，即“个性的”，vivo既具有主流的积极精神，也坚定做不盲从的年轻心灵之同盟者，当然这绝非娱乐时代camp精神下为反对而反对的病态，而是在主流价值取向下拒绝参与求全和同质化的生产线文化的返潮。

第三个字母v即victory【'vikt?ri】，“成功，胜利”进取主义是vivo继承自步步高的优秀血统。结果只是vivo倡导的梦想式进取主义的一部分，所以victory不在vivo开头更绝非是结束，而是过程中的衡量标准。

第四个字母o则指originality【?rid??'n?liti】“独创，创造性”，于individual不同的是，originality还宣示了vivo绝不是只重风格不重内容的丹蒂派，只是它的智慧和能力是由真正独立的思考和创新而来。

产品规划

X系列：X是Xtreme的缩写，代表极致，是vivo的旗舰系列。

Y系列：年轻社交系列，给渴望在人群中寻找自我的年轻社交一族提供更轻松拥有的期待中生活方式组成元素。目前是vivo型号最多的系列之一。

S系列：时尚娱乐系列，成为年轻费者发现生命之美、寻找热爱生活的理由，是与年轻心灵分享快乐、发现真我的符号。

E系列：精英系列，旨在为即将登上人生更大舞台的年轻人，提供更多更新的人生关怀和生活帮助。

VRS技术

VRS是vivo智能手机独有的自主研发音频技术，弥补了安卓系统在播放部分音频时存在的严重信号失真问题，解决了诸多国际品牌一直头痛的难题，被媒体称之为，可以成为安卓音乐手机的门槛。加上已经拥有的SRSBBE音效技术，以及yamaha功放和non-clip防破音技术，vivo俨然成为安卓产品中音乐手机的标杆品牌。

Vivo is designed for young and fashionable urban mainstream young groups to create intelligent products with excellent appearance, professional audio quality enjoyment, ultimate image fun, surprise and pleasant experience, and will dare to pursue the ultimate creation of surprise as the continuous pursuit of vivo. Vivo is a smart phone brand of step-by-step. "Vivo" comes from ancient Latin. In the 600 years around the first year of AD, in order to express the respect for the heroic achievements of Caesar and Octavian, the Roman citizens gathered in front of the Senate couldn't help shouting "valkyrier" when throwing flowers, and the corresponding adjective "vivo" appeared. In modern times, with the prosperity of Italian opera art, people feel that general vocabulary has been unable to express their admiration and admiration for Verdi, Puccini and other works. Therefore, vivo was introduced and used, which gave vivo outstanding sense of scene and activity. In a word, vivo is not only "active and vigorous", but also contains great and sincere respect for heroes and art. Its original and concise pronunciation is just the peculiar syllables which are produced by the first reaction when people witness the birth of new life or the occurrence of great things. The brand color of vivo is sky blue with color value of c100m20y0k0. Blue represents eternity in the East, fame in the west, and excellence in quality and technology in business. Sky blue represents the hope of birth and represents the age of youth and vitality. Psychologists believe that sky blue is the first color system to make people relaxed and happy. The first letter V stands for vigour ['vig?], i.e. "dynamic and dynamic". Vivo never hides its youth. On the contrary, it praises and maintains the idea of pursuing trends and cherishing happiness because of its youth and vitality, which is the driving force for dreams to come true. The second letter I stands for individual [indi'vidju? L], i.e. "individual". Vivo not only has the positive spirit of the mainstream, but also firmly acts as the ally of the young mind. Of course, this is not a disease of opposition in the spirit of camp in the entertainment era, but also the return of the production line culture of refusing to participate in the pursuit of perfection and homogenization under the mainstream value orientation. The third letter, V, is victory ['vikt? RI]. The "success, victory" initiative is vivo's excellent pedigree. The result is just a part of the dream enterprising advocated by vivo, so victory is not the beginning of vivo, not the end, but the measure of the process. The fourth letter O refers to originality [? Rid??? N? Lit I] "originality, creativity". Different from individual, originality also declares that vivo is not only a dandy school focusing on style and content, but also its wisdom and ability come from truly independent thinking and innovation. Product planning X Series: X is the abbreviation of Xtreme, representing the acme, and is the flagship series of vivo. Y Series: young social series, which provides a more relaxed life style component for young social groups eager to find themselves in the crowd. At present, it is one of the largest series of vivo models. S series: fashion entertainment series, as the reason for young consumers to find the beauty of life and love life, is to share happiness with young hearts and find the true self. E Series: elite series, which aims to provide more updated life care and life help for young people who are about to step onto a larger stage of life. VRS technology VRS is a unique audio technology independently developed by vivo smart phone, which makes up for the serious signal distortion problem existing in Android system when playing part of the audio, and solves the headache problem of many international brands. It is called by the media and can become the threshold of Android music phone. With the existing srsbbe sound technology, Yamaha power amplifier and non clip anti cracking technology, vivo has become a benchmark brand of Android music phones.

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