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2009年3月推出全新的美式国际时尚家居品牌---LOVO。LOVO品牌完美结合产品的时尚元素与实用性，沿袭创新的美式风格， 赋予个性化现代生活方式的全新内涵，将世界领先的美式家居人文体验带给亚洲消费者。

取自于LOVE的简写LOV，和象征地球的字母O，意：爱，地球。故，LOVO倡导充满活力与多元化的生活方式，创造便捷、健康的低碳生活，同时将领先的家居生活艺术与时尚的审美情趣不断传播给人们。

作为罗莱旗下品牌，LOVO将延续罗莱家纺20年品质声誉，坚持提供国际一线品质与服务，以合理的价格为消费者提供最有品质保证的时尚家居产品。

罗莱家纺成立于1992年6月，是一家专业经营家用纺织品，集研发、设计、生产、销售于一体的纺织品企业；是国内最早涉足家用纺织品行业，并已形成自己独特风格的家纺企业。

罗莱是目前国内家用纺织品研发、生产、销售的龙头企业。2004年以来，罗莱在产品研发、渠道拓展、品牌建设等综合实力方面，始终处于行业领先地位。吴邦国、温家宝、贺国强、李源潮等党和国家领导人先后莅临罗莱检查指导工作，并对罗莱发展寄予厚望。

1994年成立“南通罗莱卧室用品有限公司”，1999年成立上海罗莱家用纺织品有限公司，并将总部迁往上海。1998年，罗莱在家纺行业率先导入特许连锁加盟经营模式，市、自治区各大。同时，还成立了售后服务组，开设800免费服务专线。

罗莱家纺是电子商务领域领先的家居品牌。通过直销，罗莱家纺剔除了很多中间环节，帮您获得特别实在的价格，让您得到最大的让利幅度。当然，罗莱家纺四件套的实惠价格是不以牺牲产品品质为代价的，罗莱家纺视品质为生命线，对每一件产品进行严格检验，不达标绝不入库，确保罗莱家纺旗舰店品质的零缺陷。

2008年12月30日，在由世界权威的品牌价值研究机构——世界品牌价值实验室举办的“2008世界品牌价值实验室年度大奖”评选活动中，罗莱凭借良好的品牌行业领先性和品牌公众认知度，荣获“2008年度中国市场最具竞争力品牌”大奖。

In March 2009, we launched a brand new American International Fashion home furnishing brand - LoVo. Lovo brand perfectly combines the fashion elements and practicability of the product, follows the innovative American style, endows the new connotation of personalized modern lifestyle, and brings the world's leading American home humanistic experience to Asian consumers. The abbreviation lov from love, and the letter O symbolizing the earth, meaning: love, the earth. Therefore, LoVo advocates a vibrant and diversified lifestyle, creating a convenient, healthy and low-carbon life, and at the same time spreading the leading art of home life and the aesthetic taste of fashion to people. As a brand of Luolai, LoVo will continue the quality reputation of Luolai home textile for 20 years, insist on providing international first-line quality and service, and provide consumers with the most quality guaranteed fashionable household products at a reasonable price. Founded in June 1992, Luolai home textile is a textile enterprise specializing in home textiles, integrating R & D, design, production and sales. It is the earliest domestic textile enterprise involved in the home textile industry, and has formed its own unique style. Luolai is a leading enterprise in the research, development, production and sales of domestic home textiles. Since 2004, Raleigh has been in the leading position in the industry in terms of comprehensive strength such as product research and development, channel expansion, brand building, etc. Wu Bangguo, Wen Jiabao, He Guoqiang, Li Yuanchao and other party and state leaders have come to Luolai to inspect and guide the work, and have high hopes for the development of Luolai. In 1994, Nantong Luolai bedroom products Co., Ltd. was established. In 1999, Shanghai Luolai Household Textile Co., Ltd. was established and its headquarters was moved to Shanghai. In 1998, Luolai took the lead in introducing franchised chain operation mode in the home textile industry, including major cities and autonomous regions. At the same time, an after-sales service group has been set up to provide 800 free service lines. Luolai home textile is a leading household brand in the field of e-commerce. Through direct sales, Luolai home textile has eliminated many intermediate links to help you get a special price, so that you can get the maximum margin of profit. Of course, the affordable price of Luolai home textile's four piece set is not at the cost of product quality. Luolai home textile regards quality as the lifeline and strictly inspects each product. If it fails to meet the standard, it will never be put into storage, so as to ensure the zero defect of the quality of Luolai home textile flagship store. On December 30, 2008, in the "2008 world brand value laboratory annual award" selection activity held by the world's authoritative brand value research institution, the world brand value laboratory, Raleigh won the "2008 most competitive brand in China market" award with good brand industry leadership and brand public awareness.

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