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深圳市凯立德科技股份有限公司（简称：凯立德，股票代码：430618）是中国领先的电子地图、导航系统和车载智能终端产品及服务提供商，始终致力于为国内外汽车制造厂商、汽车电子厂商、便携导航设备厂商、手机厂商、电信运营商、互联网及移动互联网企业提供专业化、高品质的地理信息产品和服务。面向移动互联网，凯立德为驾驶者提供消费电子产品、移动互联网及车联网服务、大数据及云服务。

凯立德的主营业务分为软件、硬件、数据、服务四大块，四大业务的凝聚与统合，奠定了凯立德成为车联网“超级链接者”的发展道路。

在电子导航软件领域，凯立德创造了多项业界、国内乃至全球第一，同时积累了超过千万的汽车驾驶者用户。在汽车消费电子领域，凯立德是市场上销售量最高以及用户信赖度最高的品牌之一。在数字地图数据领域，凯立德是同时拥有导航电子地图甲级测绘资质与互联网地图服务资质的独立图商。截止2013年，凯立德已经连续八年取得了车载导航地图市场占有率第一，市场占有率达70%以上。在车联网服务领域，凯立德被华融证券等投资机构定位为“国内车联网产业第一股”。车载导航活跃用户1800万、车载设备实际用户超过3000万、手机导航月活跃用户500万，凯立德现已服务于国内最大的车联网用户群体。

顺应移动互联网发展，凯立德始终专注车载导航技术，以满足车主需求为研发核心，将公司在各领域取得的成果，融合成自己独树一帜的发展方略。

在资源整合方面，凯立德明确自身定位，转型成为“超级链接者”，为行业引入新能量。2014年，中国平安与小米科技相继成为公司的战略投资者。结合中国平安在保险业的地位和公司的海量大数据，凯立德将改变目前汽车保险市场险种结构单一，产品差异化程度小的局面，推出配套车联网保险。凯立德还将借助小米在移动互联网领域的优势和互联网营销经验，从车载导航市场转型到大众市场。

在技术创新方面，凯立德始终抓住专业导航技术与核心用户需求两个出发点，大力推行科研，不断推陈出新。凯立德先后承担了10多项国家级研发项目，包括国家863计划项目、国家火炬计划项目、创新基金项目、电子产业发展基金项目。公司荣膺国家科技奖项20余次，包括卫星导航科技进步一等奖，地理信息科技进步奖。

在商业运营方面，凯立德整合四大业务，打通产业链上下游，覆盖消费者导航服务的每一个环节的消费体验。公司独有的垂直一体化模式的价值在于，以地图服务为核心、以车端智能终端为基础、连接软件、硬件、服务三大终端的数据而编织一张互联互通的车联网，为公司个性化导航应用的开发与服务提供保证。凯立德已经建立起覆盖全国地域、线上及线下相结合的综合销售及服务网络，为公司营销产品、扩大用户群体打下坚实基础。

未来，凯立德将基于海量用户数据，运用云计算技术和大数据分析技术，携手汽车生产、汽车服务、保险金融等领域的合作伙伴，向广大客户提供更周到、更贴心的出行服务。

Shenzhen Kailide Technology Co., Ltd. (hereinafter referred to as Kailide, stock code: 430618) is a leading provider of electronic map, navigation system and vehicle intelligent terminal products and services in China. It is always committed to providing services for domestic and foreign automobile manufacturers, automobile electronics manufacturers, portable navigation equipment manufacturers, mobile phone manufacturers, telecommunication operators, Internet and mobile Internet enterprises For specialized, high-quality geographic information products and services. For mobile Internet, Kailide provides drivers with consumer electronics, mobile Internet and Internet of vehicles services, big data and cloud services. Kailide's main business is divided into four parts: software, hardware, data and service. The cohesion and integration of the four major businesses has laid a development path for Kailide to become a "hyperlink" of the Internet of vehicles. In the field of electronic navigation software, Kailide has created a number of industry, domestic and even global first, and has accumulated more than ten million automobile driver users. In the field of automotive consumer electronics, Kailide is one of the brands with the highest sales volume and user trust in the market. In the field of digital map data, Kailide is an independent cartographer with a class a mapping qualification of navigation electronic map and an Internet map service qualification. As of 2013, Kailide has achieved the first market share of vehicle navigation map for eight consecutive years, with a market share of more than 70%. In the field of Internet of vehicles services, Kailide is positioned as "the first share of domestic Internet of vehicles industry" by Huarong securities and other investment institutions. With 18 million active users of vehicle navigation, more than 30 million actual users of vehicle equipment and 5 million monthly active users of mobile navigation, Kailide has now served the largest user group of Internet of vehicles in China. In line with the development of mobile Internet, Kailide always focuses on vehicle navigation technology, takes meeting the needs of car owners as the core of research and development, and integrates the achievements of the company in various fields into its own unique development strategy. In terms of resource integration, Kailide has made clear its own positioning, transformed into a "hyperlink" and introduced new energy for the industry. In 2014, Ping An and Xiaomi technology became strategic investors of the company. Combined with Ping An's position in the insurance industry and the company's massive big data, Kailide will change the current situation of single insurance type structure and small degree of product differentiation in the automobile insurance market, and launch supporting Internet of vehicles insurance. Kailide will also make use of Xiaomi's advantages in the field of mobile Internet and Internet marketing experience to transform from vehicle navigation market to mass market. In terms of technological innovation, Kailide has always grasped the two starting points of professional navigation technology and core user demand, vigorously promoted scientific research, and constantly innovated. Kailide has undertaken more than 10 national R & D projects, including national 863 program, National Torch Program, innovation fund and electronic industry development fund. The company has won more than 20 national science and technology awards, including the first prize of satellite navigation science and technology progress and the geographic information science and technology progress award. In terms of commercial operation, Kailide integrates four major businesses, connects the upstream and downstream of the industrial chain, and covers the consumer experience in every link of the consumer navigation service. The value of the company's unique vertical integration mode lies in that it weaves an interconnected vehicle network with map service as the core, vehicle intelligent terminal as the basis, software, hardware and service data of the three terminals, providing guarantee for the development and service of the company's personalized navigation application. Kailide has established a comprehensive sales and service network covering the whole country, online and offline, laying a solid foundation for marketing products and expanding user groups. In the future, based on massive user data, using cloud computing technology and big data analysis technology, Kailide will work with partners in automobile production, automobile service, insurance finance and other fields to provide customers with more thoughtful and intimate travel services.

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