Starbucks星巴克品牌怎么样 申请店铺

星巴克咖啡公司成立于1971年，是世界知名的特种咖啡的零售商，烘焙者和品牌拥有者。旗下零售产品包括30多款咖啡豆、手工制作的浓缩咖啡和多款咖啡冷热饮料、新鲜美味的各式糕点食品以及丰富多样的咖啡机、咖啡杯等商品。此外，公司通过与合资伙伴生产和销售瓶装星冰乐咖啡饮料、冰摇双份浓缩咖啡和冰淇淋，通过营销和分销协议在零售店以外的便利场所生产和销售星巴克咖啡和奶油利口酒，并不断拓展泰舒茶、星巴克音乐光盘等新的产品和品牌。

1987年，现任董事长霍华德.舒尔茨先生收购星巴克，从此带领公司跨越了数座业务发展的里程碑。1992年6月，星巴克作为专业咖啡公司成功上市，迅速推动了公司业务增长和品牌发展。目前公司已在北美，拉丁美洲，欧洲，中东和太平洋沿岸39个国家拥有超过13,000多家咖啡店，拥有员工超过145000人。长期以来，公司一直致力于向顾客提供优质的咖啡和服务，营造独特的“星巴克体验”，让全球各地的星巴克店成为人们除了工作场所和生活居所之外温馨舒适的“第三生活空间”。与此同时，公司不断地通过各种体现企业社会责任的活动回馈社会，改善环境，回报合作伙伴和咖啡产区农民。

星巴克在中国

在中国，星巴克是当之无愧的咖啡知识和咖啡专业技能方面的领头羊，并始终坚持着自己的传统和特色，为顾客献上好的咖啡产品，以及其他优质的饮料与食品。中国人有饮茶的传统，而星巴克却在这样一个饮茶社会里营造起了良好的咖啡文化。星巴克门店的氛围颇似传统中国茶馆，一个放松心情、闲谈小聚的场所，一间可以与亲朋好友谈天说地的公共客厅。 而星巴克全球如一的独特星巴克体验，优质人性化的服务及其“第三空间”理念也引起了中国消费者的广泛共鸣。

星巴克中国的伙伴与世界各地的伙伴一样热情、真诚、体贴、博学、充满激情。他们热爱星巴克文化，积极参与培训。他们是星巴克与顾客之间的桥梁，也是星巴克品牌价值的载体和体现。正是这些伙伴以他们的热情和专业，在为顾客们提供服务的同时，将星巴克的文化和精神内涵传递给我们的顾客。

星巴克在为消费者提供始终如一的优质星巴克体验的同时，也一直致力于提升和改进我们的顾客体验。在对产品质量和服务精益求精的基础上，星巴克强调创新，强调产品和服务的个性化，强调不断给消费者带来愉悦和惊喜。同时，星巴克充分尊重中国历史悠久的传统文化，在门店设计、地方食品和饮料供应等方面，完美地将当地习俗融合到星巴克体验之中。进入中国市场以来，先后推出了多种深受中国消费者喜爱的具有中国特色的饮料、食品和商品。包括星巴克月饼、星冰粽、黑芝麻抹茶星冰乐、中式星巴克茶、福满栗香玛奇朵、如意桃花拿铁、辣意椒香摩卡以及专为中国春节和中秋节设计制作的生肖储蓄罐和随行杯等等。与此同时，星巴克在门店设计方面也更多地融入本土元素，如北京的前门店、成都的宽窄巷子店、福州三坊七巷店等，都以浓郁的当地特色为顾客带来了独特的星巴克门店体验。

Founded in 1971, Starbucks coffee is a world-famous specialty coffee retailer, roaster and brand owner. Its retail products include more than 30 kinds of coffee beans, hand-made espresso and a variety of cold and hot coffee drinks, fresh and delicious pastry foods, as well as a variety of coffee machines, coffee cups and other commodities. In addition, the company produces and sells bottled star bingle coffee drinks, iced double espresso and ice cream through joint venture partners, produces and sells Starbucks coffee and cream liqueur in convenient places outside retail stores through marketing and distribution agreements, and continuously expands new products and brands such as taishu tea, Starbucks music CD, etc. In 1987, Mr. Howard Schultz, the current chairman of the board of directors, bought Starbucks, and since then led the company across several business development milestones. In June 1992, Starbucks was successfully listed as a professional coffee company, which rapidly promoted the business growth and brand development of the company. At present, the company has more than 13000 coffee shops in 39 countries along the coast of North America, Latin America, Europe, the Middle East and the Pacific, with more than 145000 employees. For a long time, the company has been committed to providing customers with high-quality coffee and services, creating a unique "Starbucks experience", so that Starbucks stores around the world become a warm and comfortable "third living space" in addition to the workplace and living quarters. At the same time, the company continues to give back to the society, improve the environment, and repay partners and coffee farmers through various activities reflecting corporate social responsibility. In China, Starbucks is a leader in coffee knowledge and professional skills, and always adheres to its own tradition and characteristics, providing customers with good coffee products, as well as other high-quality drinks and food. Chinese people have a tradition of drinking tea, but Starbucks has built a good coffee culture in such a tea drinking society. The atmosphere of Starbucks is similar to that of traditional Chinese teahouse, a place for relaxing, chatting and gathering, and a public living room for chatting with family and friends. The unique Starbucks experience, high-quality and human-oriented service and the concept of "the third space" of Starbucks have also aroused wide resonance among Chinese consumers. Starbucks China's partners are as enthusiastic, sincere, considerate, erudite and passionate as those around the world. They love Starbucks culture and actively participate in training. They are the bridge between Starbucks and customers, and also the carrier and embodiment of Starbucks brand value. It is these partners who, with their enthusiasm and professionalism, provide services for customers and pass on the cultural and spiritual connotation of Starbucks to our customers. Starbucks is committed to improving and improving our customer experience while providing customers with a consistent and high-quality Starbucks experience. On the basis of improving product quality and service, Starbucks emphasizes innovation, personalization of products and services, and constantly bringing pleasure and surprise to consumers. At the same time, Starbucks fully respects China's long-standing traditional culture, and perfectly integrates local customs into Starbucks experience in store design, local food and beverage supply, etc. Since entering the Chinese market, a variety of drinks, foods and commodities with Chinese characteristics, which are deeply loved by Chinese consumers, have been launched. It includes Starbucks moon cake, Star Ice zongzi, black sesame Matcha, Star Ice music, Chinese Starbucks tea, Fuman chestnut flavor Macchiato, Ruyi peach blossom latte, spicy Italian pepper flavor Mocha, as well as the Chinese Zodiac saving pot and accompanying cup specially designed and made for Chinese Spring Festival and Mid Autumn Festival, etc. At the same time, Starbucks also integrates more local elements in store design, such as the former stores in Beijing, kuanzhaixiangzi stores in Chengdu, Sanfang and Qixiang stores in Fuzhou, which all bring unique Starbucks store experience to customers with strong local characteristics.

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