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自上世纪90年代初投产并历经十余载培育的"玉棠"牌食糖，以其规格全、质量好满足了工业、民用等不同的消费层次和市场需求。

至今已发展形成了白砂糖、绵白糖、赤砂糖、冰糖、瓶装糖、功能红糖、咖啡用糖等8个大类、35个规格品种，并开发出以"木糖醇"为代表的具有绿色、保健概念的新产品。

产品生产通过了ISO9001：2000质量管理体系和HACCP食品安全管理体系认证，秉承了质好、量准、卫生、携带方便的特色，获得了"上海市著名商标"、"上海名牌产品"和"上海畅销金品"等称号，在上海及周边地区市场占有率连续多年保持第一。

企业介绍

东方先导糖酒有限公司2003年7月由上海市糖业烟酒（集团）有限公司投资组建，作为大型国企光明食品集团旗下的核心主业板块，是一家从事食糖全产业链经营和国内外乳制品原料销售代理的全国性企业。

公司围绕"资源、网络、物流、现期货、电子商务"五位一体战略，坚持内涵发展与外延扩张相结合的发展道路，构建了覆盖华东、华北、华中、华南、西南、西北、东北等地区的资源、营销、物流和信息网络体系。

近年来公司不断发展壮大，目前拥有全资、控股企业28家，其中包括生产企业3家、加工企业2家、销售企业22家、物流企业1家。

2011年公司食糖业务方面销售规模达到180万吨以上，与全国将近5000家终端客户形成了长期合作关系，是国内最大的食糖销售商和国内领先的食糖生产商。乳制品工业原料（包括黄油、奶粉等产品）业务目前是新西兰"恒天然"公司NZMP品牌中国区域领先代理商。

The "Yutang" brand sugar, which was put into production in the early 1990s and has been cultivated for more than ten years, has met the different consumption levels and market demands of industry, civil and other industries with its complete specifications and good quality. Up to now, it has developed and formed 8 categories and 35 specifications of white granulated sugar, soft white sugar, brown granulated sugar, iced sugar, bottled sugar, functional brown sugar and coffee sugar, and developed new products with green and health care concepts represented by "xylitol". The product production has passed the ISO9001:2000 quality management system and HACCP food safety management system certification, adhering to the characteristics of good quality, accurate quantity, hygiene and convenient carrying, and has won the titles of "Shanghai famous brand", "Shanghai famous brand product" and "Shanghai best-selling gold product", etc., and has maintained the first market share in Shanghai and its surrounding areas for many years. Dongfang forerunner sugar & Wine Co., Ltd. was invested and established by Shanghai sugar tobacco & Wine (Group) Co., Ltd. in July 2003. As the core business of Guangming Food Group, a large-scale state-owned enterprise, it is a national enterprise engaged in the management of the whole sugar industry chain and the sales agent of dairy raw materials at home and abroad. Focusing on the five in one strategy of "resources, network, logistics, current futures and e-commerce", the company adheres to the development path of combination of connotation development and extension expansion, and constructs a resource, marketing, logistics and information network system covering east China, North China, central China, South China, southwest, northwest, northeast and other regions. In recent years, the company has been growing and has 28 wholly-owned and holding enterprises, including 3 production enterprises, 2 processing enterprises, 22 sales enterprises and 1 logistics enterprise. In 2011, the company's sales volume of sugar business reached more than 1.8 million tons, forming a long-term cooperative relationship with nearly 5000 end customers nationwide, and it is the largest sugar seller and leading sugar manufacturer in China. Dairy industry raw materials (including butter, milk powder and other products) business is currently New Zealand "Fonterra" NZMP brand leading agents in China.

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