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Ningxia jingyitai Halal Food Co., Ltd. was founded on May 25, 2006. Its legal representative is Tian Yunhe. The company is located at No. 30, Xinsheng West Road, Desheng Industrial Park, Yinchuan City, Ningxia Hui Autonomous Region. The company, formerly known as Yinchuan jingyitai halal pastry factory, originated from jingyitai business name established by Jin merchants at the end of Tongzhi period in Qing Dynasty. It was founded in 1862 and has a history of more than 150 years. The company mainly deals in the processing and sales of pastry (baking pastry, fried pastry, cooking pastry, moon cake); the purchase of agricultural and sideline products, grain; breakfast distribution (excluding cold dishes, mounting cake, raw seafood); pre packaged food (excluding dairy products, dairy products and food additives), bulk food wholesale and retail; import and export of goods; daily general merchandise, industrial Sales of Arts, toys, clothing, shoes, hats, cases and bags, needle textiles, hardware and electricity, glass products, building decoration materials, metal materials, electronic products, office stationery, packaging materials, mechanical equipment, mechanical and electrical products, automobile and motorcycle accessories, plastic products, tapestries, carpets, ethnic minority supplies. The company has passed GB / T19001-2008 (ISO9001:2008) quality management system certification, national quality management system standard GB / T19001-2008 / ISO9001:2008, halal Ningxia Hui Autonomous Region halal food certification. The company pays attention to the construction of corporate culture and personnel training, and pays attention to the on-the-job training and skill improvement of employees, especially the technical R & D personnel and senior management personnel. The company has established a close cooperative relationship with China Agricultural University and Ningxia University, which has strengthened the enterprise's development potential. The company aims to provide safe and reassuring halal food for the market, constantly improve the technology and strengthen the research and development of new products and technologies. The company integrates R & D, production and sales, has modern, standardized and specialized production workshops, introduces the automatic production line of halal pastry, and cooperates with China Agricultural University to develop quick-frozen convenient dishes. Through hard work, the company has mastered the key technology in the process of quick-frozen convenient dishes, and has been officially listed in the national development and Reform Commission characteristic industry revitalization project. The company's products have formed halal pastry (Shahu pastry, xixiawang pastry, Ganlu Temple vegetarian incense, pastry, French bun, cookie, moon cake and Ramadan tea, etc.), frozen convenient dishes (Chinese set meal, Chinese noodle set meal, Beijing roast duck set meal and Chinese pie set meal), and rest assured breakfast (steamed bread, vegetarian bun, flower roll, cake, Tangsu bun, Mahua Oil cake, soybean milk, millet porridge, etc.). After hard exploration, the company has established a perfect marketing system and a good sales channel. There are more than 230 sales outlets in major shopping malls and neighboring provinces in Ningxia. The market share of halal pastry products in the whole region has reached 20%. Some of them are also sold well in Inner Mongolia, Wuhai and other places. They are famous for their real price and exquisite packaging. At present, the company's product terminals are: chain supermarkets, Ka stores (xinbailianchao, China Resources Wanjia, Beijing Hualian, Xinhua Department store, Guofang Baisheng, Zuoqi come in to see Lianchao, Helan xinbailian supermarket); convenience stores (65 convenience stores in Yinchuan City); schools (42 primary and secondary schools in Yinchuan City); urban management and sanitation bureau (Xingqing District, Jinfeng District, Helan County ring, Yinchuan City) Wei Bureau. So far, the company has created a good social environment for its development, won policy support, and guaranteed the sustainable and healthy development of the company in the future. In the future, the company will develop towards industrialization, scale and refinement, upgrade to high value-added products, effectively combine halal food with Muslim traditional culture, and have a broad market space. In the next two years, the company will copy the mature mode of production, supply and marketing to promote in the national market; further improve the market share of Ningxia and Northwest China, establish the national marketing center; vigorously develop the import and export of halal food, timely grasp the opportunity of temporary difficulties caused by the world financial crisis for some export enterprises, and resolutely enter the international market of halal food.

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