Balea芭乐雅品牌怎么样 申请店铺
德国药妆公司DM旗下护肤品牌，以玻尿酸安瓶精华著称，欧洲大型药妆连锁零售企业
DM是德国较大药妆超市，在欧洲拥有超过3000家实体门店，产品覆盖美妆、护肤、个护等。德国药妆超市dm（drogerie markt）是1973年在德国南部小城卡尔斯鲁厄起源的小店，如今已在欧洲12个国家拥有超过3000家实体门店，经营的产品覆盖美妆、护肤、个护、家居、母婴、有机食品等类目。dm不仅有各种护肤彩妆产品、孕婴童产品、还有各种个护、健康、家居清洁产品，就连异国他乡很难买到的食材小米都能在dm买到。
1973年，dm在德国南部小城卡尔斯鲁厄开了一家门店，现在已在德国拥有超过1800家门店，并在奥地利、匈牙利、捷克、斯洛伐克、斯洛文尼亚、克罗地亚、塞尔维亚、波黑、罗马尼亚、保加利亚和马其顿等国铺设门店，总体线下门店数超过3000家。
实际上，芭乐雅只是dm旗下12个自有品牌之一。dm在德国自行研发生产自有品牌，与同类产品相比，其自有品牌生产成本和市场营销费用更低，因此在价格上有很强的竞争优势。
German cosmetics company DM's skin care brand is known for its hyaluronic ampoule essence. The European large cosmetics chain retailing company DM is a large German cosmetics supermarket. It has over 3000 entity stores in Europe, and its products cover beauty, skin care, personal care and so on. DM (drogeriemarkt) is a small store that originated in Karlsruhe, a small town in the south of Germany in 1973. Now it has more than 3000 physical stores in 12 countries in Europe. Its products cover cosmetics, skin care, personal care, home, mother and baby, organic food and other categories. DM not only has all kinds of skin care and cosmetics products, pregnant and baby products, but also all kinds of personal care, health and household cleaning products. Even millet, which is difficult to buy in other countries, can be bought in DM. In 1973, DM opened a store in Karlsruhe, a small city in the south of Germany. Now, DM has more than 1800 stores in Germany, and has opened stores in Austria, Hungary, Czech Republic, Slovakia, Slovenia, Croatia, Serbia, Bosnia and Herzegovina, Romania, Bulgaria and Macedonia. The total number of offline stores is more than 3000. In fact, paryler is just one of the 12 private brands under DM. DM develops and produces its own brand in Germany. Compared with similar products, its own brand production cost and marketing cost are lower, so DM has a strong competitive advantage in price.
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