Kodak柯达品牌怎么样 申请店铺

1888年，伴随着“您只需按一下按钮，其余的我们来做”的口号，乔治?伊士曼为消费者带来了第一部简易相机。从此，他使笨重而复杂的摄影过程变得简单易用，并且几乎人人都可以做到。

从此，伊士曼柯达公司踏上了开发新产品之路和使摄影更简单、更有用且更有趣的历程。实际上，现在的柯达不仅以摄影著称，同时还因各种休闲、商业、娱乐和科学应用使用的影像而闻名。它的范围越来越涉及使用技术来结合图像与信息－为深远地改变人们和公司的通信方式创造了条件。

正如伊士曼让摄影“像使用铅笔一样方便”的目标的一样，柯达坚持发展影像走进人们日常生活的道路。作为位列前茅的主要跨国公司，公司的品牌几乎传遍了世界每一个角落。

伊士曼柯达公司EastmanKodakCompany，简称柯达公司，是世界上最大的影像产品及相关服务的生产和供应商，总部位于美国纽约州罗切斯特市，是一家在纽约证券交易所挂牌的上市公司，业务遍布150多个国家和地区，全球员工约8万人。

多年来，伊士曼柯达公司在影像拍摄、分享、输出和显示领域一直处于世界领先地位，一百多年来帮助无数的人们留住美好回忆、交流重要信息以及享受娱乐时光。但是随着数码技术的崛起，柯达公司于2012年1月19日申请破产保护。

柯达创造了，在早期的研发，主要是敏感的技术和产品，其次是为了满足快速增长的市场需求，开发新的技术，产品和服务。如今，柯达公司正在向以下几方面转型：

柯达：商业影像创新

柯达已经蜕变为科技公司，专注于商业影像。今天柯达：

为快速成长的产品包装、功能性印刷和数码印刷市场提供突破性的技术和解决方案，力助用户实现转型，提高效率、质量和产能。

同时我们的质量改善项目能帮助印艺和娱乐领域的客户建立成功的业务。

我们的专业服务能帮助企业重新定义信息流和安全。

柯达转型

经过为期20个月的第11章重组，柯达成功将其重点转移到商业市场。经过重组，柯达去掉了历史遗留成本，简化了复杂的架构，并退出或分拆了一部分业务，包括剩下的消费影像业务和文档影像业务——这些不再是我们未来的核心业务。

世界各地的人们将继续与柯达品牌亲密接触，如通过柯达的商业业务，或者通过向特定业务伙伴的授权。作为重组的成果，柯达现在已经成为精简、财务实力雄厚的企业，并且为快速发展做好了准备——我们将抓住包装市场中数码转型的重大机遇；把握新兴市场对图文影像产品和服务不断增长的需求；以及印刷电子、传感器、燃料电池和其他功能性印刷产品的发展机遇，将业务拓展到视觉传播之外。

基于丰厚的技术遗产

柯达因为其在摄影中的重要作用而被世人皆知，但是早在1990年代初，柯达就为众多行业提供影像服务。柯达目前的产品组合基于多年来在材料科学、沉积科学（如在承印物或底基上精确沉积一层薄薄的涂层）和数码影像科学上的专业知识。

凭借这些专业知识，柯达发明了首款胶卷；第一台电子分色扫描仪，为印刷准备图像；第一台飞往月球的相机；以及第一款数码相机。现在我们为今天的商业客户推出了领先的解决方案，包括：

数码印刷机，能在2.25秒钟内印刷260页的小说

柔印系统，让包装更加亮丽和项目，抓住消费者的眼球

大规模生产触摸屏传感器的连续生产工艺

成像了全世界30%的胶印数码印版的设备，同时能杜绝化学品和冲洗工艺，降低对环境的影响等等

柯达还拥有超过7,500项商业成像专利---深入的知识产权，让我们能与其他创新企业合作创造新的市场，并利用新的解决方案深耕现有市场。

In 1888, with the slogan "you just press the button, we will do the rest", George Eastman brought the first simple camera to consumers. Since then, he has made the cumbersome and complex photography process easy to use, and almost everyone can do it. Since then, Eastman Kodak has embarked on the road of developing new products and making photography simpler, more useful and more interesting. In fact, Kodak is not only famous for its photography, but also for its images used in various leisure, commercial, entertainment and scientific applications. Its scope increasingly involves the use of technology to combine images with information - creating the conditions for far-reaching changes in the way people and companies communicate. As Eastman's goal of making photography "as convenient as pencil", Kodak adheres to the development of image into people's daily life. As the leading multinational company, the company's brand has spread almost all over the world. Eastman Kodak company, referred to as Kodak company, is the world's largest production and supplier of imaging products and related services. Headquartered in Rochester, New York, USA, it is a listed company on the New York Stock Exchange. Its business covers more than 150 countries and regions, with about 80000 employees worldwide. For many years, Eastman Kodak has been the world leader in the field of image shooting, sharing, output and display. Over the past 100 years, Eastman Kodak has helped countless people retain good memories, exchange important information and enjoy entertainment. But with the rise of digital technology, Kodak filed for bankruptcy protection on January 19, 2012. Kodak has created, in the early stage of R & D, mainly sensitive technologies and products, followed by the development of new technologies, products and services to meet the rapidly growing market demand. Today, Kodak company is transforming into the following aspects: Kodak: business image innovation Kodak has transformed into a technology company, focusing on business image. Today, Kodak provides breakthrough technologies and solutions for the fast-growing product packaging, functional printing and digital printing market, and helps users realize transformation, improve efficiency, quality and production capacity. At the same time, our quality improvement projects can help customers in the field of printing and entertainment establish successful business. Our professional services help businesses redefine information flow and security. After 20 months of Chapter 11 restructuring, Kodak successfully shifted its focus to the commercial market. After reorganization, Kodak removed the historical cost, simplified the complex architecture, and quit or split part of the business, including the remaining consumer image business and document image business - these are no longer our core businesses in the future. People around the world will continue to engage closely with Kodak brands, for example through Kodak's business operations, or through licensing to specific business partners. As a result of the restructuring, Kodak has now become a streamlined and financially strong enterprise, and is ready for rapid development - we will seize the great opportunity of digital transformation in the packaging market; grasp the growing demand of emerging markets for graphic and image products and services; and the development of printing electronics, sensors, fuel cells and other functional printing products If so, expand the business beyond visual communication. Kodak is well known for its important role in photography, but as early as the early 1990s, Kodak has provided image services for many industries. Kodak's current portfolio is based on years of expertise in materials science, deposition Science (such as accurately depositing a thin coating on substrate or substrate) and digital imaging science. With this expertise, Kodak invented the first film; the first electronic color separation scanner to prepare images for printing; the first camera to fly to the moon; and the first digital camera. Now we have launched leading solutions for today's commercial customers, including: digital printing machine, novel flexo printing system that can print 260 pages in 2.25 seconds, making the packaging more bright and project, catching the attention of consumers, mass production of touch screen sensors, continuous production process, imaging 30% of the world's offset digital printing equipment, and eliminating chemicals and flushing Kodak also has more than 7500 business imaging patents - in-depth intellectual property rights, which enable us to create new markets in cooperation with other innovative enterprises, and use new solutions to deepen the existing market.

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