魏老香品牌怎么样 申请店铺

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魏老香餐饮管理(北京)有限公司，旗下拥有加盟连锁店面350余家，市场覆盖华北、华东、华中、东北等全国30个省市自治区，是中国火锅领域实力强劲的新锐品牌。

公司创立于2004年，魏老香始终遵循“传承经典，勇于创新”的企业精神。

2014年，企业成立十周年之际，魏老香力邀影星为品牌倾情代言，“国民女神”与“酱香典范”相互辉映，让魏老香品牌迅速覆盖全国，品牌影响力再上一个台阶，魏老香首个十年规划圆满完成，正式迈向第二个十年规划。

2015年4月16日，魏老香将在上海股权交易中心敲锣挂牌，上市募股，正式向资本市场进军，从一家私营企业转型公众企业。积极引入资本运营机制，寻求多元化发展，扩大生产及经营规模，魏老香正在用现代化的经营理念与规范去继承和光大国粹酱香文化，在公司成长过程中用智慧和勇气，去打造中国餐饮行业属于自己的民族品牌。

Wei Laoxiang catering management (Beijing) Co., Ltd. has more than 350 franchised stores, covering 30 provinces and autonomous regions in North China, East China, central China and Northeast China, and is a powerful new brand in the field of hot pot in China. Founded in 2004, Wei Laoxiang has always followed the enterprise spirit of "inheriting classics and being brave in innovation". In 2014, on the occasion of the 10th anniversary of the establishment of the company, Wei Laoxiang invited movie stars to speak for the brand, "national goddess" and "maomaoxiang model" to reflect each other, so that the brand of Wei Laoxiang can quickly cover the whole country, and the brand influence can reach a higher level. The first ten-year plan of Wei Laoxiang was completed successfully, and the second ten-year plan was officially entered. On April 16, 2015, Wei Laoxiang will be listed in Shanghai equity trading center, listed for IPO, and formally march into the capital market, transforming from a private enterprise to a public enterprise. Actively introducing capital operation mechanism, seeking diversified development and expanding production and business scale, Wei Laoxiang is using modern business philosophy and norms to inherit and glorify Maotai flavor culture, the quintessence of China, and in the process of company growth, using wisdom and courage to build China's catering industry's own national brand.

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