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Since 1949, Beijing sugar industry tobacco and Wine Group Co., Ltd., a large-scale sugar and wine food enterprise under Beijing Er Shang Group, specialized in sugar / wine / food beverage and cosmetics, was founded on June 18, 1949 (its predecessor is Beijing sugar industry tobacco and wine company). After more than half a century of reform, innovation and continuous progress, it has developed into a large-scale commercial wholesale enterprise based in Beijing, serving the whole country and going to the world. It is a modern distribution oriented enterprise under Beijing ershang group, and one of the group's investment enterprises with operational strength. Sugar and wine companies grew up in the planned economy period and developed in the market economy era. Their business scope expanded from this city to the whole country, and from the state-owned single system to a variety of business systems such as equity participation and holding; from the single operation of wine to the main business of thousands of other four categories of commodities such as sugar, wine, food, beverage and cosmetics, and then to building a billion yuan brand and billion yuan terminal Division continues to expand the business scale of the main commodities. Sugar and wine company started from the guarantee of supply and market management, stronger than the cooperation of manufacturers and market competition. In the concept of orderly competition, co construction and sharing, and win-win cooperation, it has accumulated rich practical experience and more mature brand development and operation experience in sugar and wine food industry, cultivated a group of insight into market situation, familiar with Beijing culture, understand customer needs, and have certain professional water Ping, a team of managers and marketers who dare to fight hard and win, is the capital for sugar and wine companies to overcome difficulties and the wealth to realize their dream of a century. Beijing sugar industry tobacco and Wine Group Co., Ltd. is rooted in good faith management and professional services. It always takes protecting the interests of manufacturers and consumers as its own duty, and regards cooperative operation and market services as the "lifeline" of enterprises. Through general distribution, general agency and other business methods, the company has always maintained close business relations with major national or regional sugar manufacturing enterprises, all kinds of wineries, all kinds of food brands and international brand cosmetics suppliers, constantly exploring new business opportunities, and is famous for its professional operation of various national famous liquor, all kinds of foreign liquor and local liquor, enjoying prosperity among consumers Reputation. Taking this as an opportunity, sugar and wine company cooperates and serves with various terminals such as the city's large shopping malls, international hypermarkets, chain supermarkets, wholesale markets and hotels, catering, entertainment, etc. to build a multi-directional and all-weather network channel; the foreign wine brands such as the company's general distribution and general agent, such as baolelika, have occupied more than 80% of the market in Beijing. Since 1996, "Jingjiu" and "Jingtang" and other self owned brands have not only improved the corporate image and core competitiveness, greatly consolidated the foundation of the company's main business operation, but also laid a solid foundation for the development of industrial and commercial cooperation, strong cooperation, and the development of a series of brands, and also provided an effective guarantee for sugar and wine companies to implement brand management and build a multi-level marketing network The industry advantages obtained have been continuously consolidated and strengthened.

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