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美利达集团于1972年创立，至今已40余年，系台湾自行车业界中第一家股票上市公司。1990年在深圳建立美利达自行车（中国）有限公司，大力推广低碳环保运动。在国内各主要城市：北京、天津、辽宁、山东、陕西、上海等设立15家分公司。为满足广大消费者的需求及便捷服务，2007年在山东德州投资建立美利达自行车（山东）有限公司，2013年江苏南通工厂也已建成并投产。

美利达拥有一流的自行车生产线，采用TPS生产，品管方面采取比GB（中国）、JIS（日本）、CPSC(美国）、BS（英国）更严格的EN（欧盟）质量标准生产，所生产的高质量系列山地车、公路车、旅行车等营销全球77个国家和地区。美利达一直专注于高端自行车的研发，其研发中心设在德国西南方汽车工业重城斯图加特，用意在延揽尖端人才以及接收最新信息，开发世界级的自行车。

众所周知，美利达拥有世界第一级登山车队；2013年起，美利达藉由刚签约的意大利著名LAMPRE公路车队合作，以首开国内自行车业先例的共同冠名方式，赞助提供『TeamLampre-MERIDA美利达.蓝波车队』所需的比赛用车，成为国内第一家冠名赞助世界一级车队的华人自行车品牌。

先扬名世界，再遍布全国。美利达品牌在2012年获评中国自行车行业十强第二名，2013年凭借雄厚的实力在国内荣登轻工百强”成长能力NO1”，前不久以3.21亿美元品牌价值进入「台湾国际品牌价值调查」前十强名单，美利达成为最近5年来，唯一每年排名向前挺进的企业。

Merida group, founded in 1972, has been the first listed company in Taiwan bicycle industry for more than 40 years. In 1990, Merida bicycle (China) Co., Ltd. was established in Shenzhen to vigorously promote the low-carbon environmental protection movement. Set up 15 branches in major cities in China: Beijing, Tianjin, Liaoning, Shandong, Shaanxi, Shanghai, etc. In order to meet the needs of consumers and provide convenient services, MeiLiDa bicycle (Shandong) Co., Ltd. was established in Dezhou, Shandong Province in 2007, and Nantong factory in Jiangsu Province was completed and put into operation in 2013. Merida has a first-class bicycle production line, which is produced by TPS. In terms of quality control, it adopts stricter en (European Union) quality standards than GB (China), JIS (Japan), CPSC (United States) and BS (United Kingdom). Its high-quality series of mountain bikes, road bikes, travel vehicles, etc. are marketed in 77 countries and regions around the world. Merida has always been focusing on the research and development of high-end bicycles. Its R & D center is located in Stuttgart, a city of automobile industry in the southwest of Germany. It aims to attract cutting-edge talents and receive the latest information to develop world-class bicycles. As we all know, Merida has the world's first-class mountaineering team. Since 2013, through the cooperation of the famous Italian Lampre road team just signed the contract, Merida has sponsored and provided the racing vehicles required by "team Lampre Merida. Blue wave team" in the way of the common name of the first domestic bicycle industry precedent, becoming the first Chinese bicycle named and sponsored the world-class team Brand. First famous in the world, then all over the country. Merida brand won the second place in China's top 10 bicycle industry in 2012. In 2013, it ranked among the top 100 light industry companies in China by virtue of its strong strength, "growth capability No1". Recently, Merida entered the top 10 list of "Taiwan international brand value survey" with a brand value of 321 million US dollars. Merida has become the only company ranking forward every year in the past five years.

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