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ROEN柔然，中国壁纸、软装饰行业领导者，领先的国际化壁纸、软装整体方案解决商。中国壁纸行业竞争力品牌。

十年砺剑成就领导品牌

柔然以“人居合一，大美世界”为品牌使命，以“高贵、优雅、原创、精致”为品牌理念；经过十数年的蓬勃发展与不断超越，已经从1995年成立之初单一的销售型企业，成长为设计、营销、服务一体化的行业领导品牌。

全球合作铸就顶级品质

柔然以领袖的眼光和专家的水准，携手清华大学工艺美院等国内外顶尖设计、研发团队，整合欧洲、北美等十二大国际顶级壁纸、软装品牌，强强联手为中国消费者带来同步世界的顶级壁纸软装产品。

敢为第一领跑行业营销

柔然作为行业首家专业化品牌连锁运营的领导企业，拥有行业最具规模的设计、营销及服务团队，统一授权、统一经营的品牌专营网络覆盖中国主要城市，服务客户遍布全国各地。

2008年7月，柔然亚洲壁纸软装第一店—“柔然壁纸·软装体验馆”在北京盛大开业，成为行业跨越发展的首个里程碑，引领中国壁纸、软装行业进入终端体验行销新时代，为消费者提供全新的消费体验。

重剑服务打造无忧消费

2008年7月，柔然率先推出行业首个专业服务品牌—“柔然360°无忧服务体系”，全面升级原有服务品质。整套服务体系采用世界先进的施工设备和服务标准，为客户提供从产品选择、居室搭配、场地测量、送货施工、到售后维护等全方位、专业化的无忧服务。

创新共赢缔造行业辉煌

作为中国壁纸、软装行业的领导者，柔然将秉承“专业、创新、共创、共赢”的发展理念，与广大行业同仁一起，将中国壁纸、软装行业做大做强，让更多懂生活的消费者用上高品质壁纸软装产品。

ROEN柔然荣誉及大事记

1995年3月，ROEN柔然在中国大陆的第一家壁纸店于北京开业，正式开启中国壁纸业元年

1996年7月，中国第一家壁纸品牌专卖店——ROEN柔然壁纸专卖店在北京和平里建材城落成

1998年4月，ROEN柔然与日本高端壁纸品牌合作，是国内首家成功引入优质日本壁纸的企业，为壁纸市场的差异化运作开创了先河

1999年3月，行业首家大型专业化的物流体系——ROEN柔然1100㎡物流中心在北京落成

1999年6月，ROEN柔然率先引进日本领先的全套设备和施工工艺，成为中国壁纸工艺专业化的里程碑

2002年1月，ROEN柔然成为国内壁纸行业首家“中国建筑装饰协会”会员企业

2002年5月，ROEN柔然成功整合全球化资源，与九大国际品牌达成战略合作，目前已扩展为十二大国际品牌

2002年10月，ROEN柔然壁纸艺研中心开业，行业首家将“壁纸”与“艺术”在同一空间表达，为壁纸销售展示提升到人文艺术展示高度

2003年4月，ROEN柔然与中国建筑与装饰协会进行战略合作，抬升壁纸在建材行业的地位，大力推动中国壁纸行业的专业化、规范化发展

2005年8月，ROEN柔然被中国建材市场协会评为“用户满意的知名建材产品”

2006年2月，ROEN柔然被北京别墅在线评为“中国别墅标准装备推荐品牌”

2006年7月，ROEN柔然开始创新销售模式，首创壁纸行业全国性专卖分销模式，将ROEN柔然的产品覆盖到了全国上百个大、中城市

2007年3月，ROEN柔然成为“中国连锁经营协会”壁纸行业第一家会员企业

2007年6月，ROEN柔然与中国顶尖的工艺艺术家摇篮“清华工美”合作，进行产品的多元设计与品牌的整合行销

2007年8月，ROEN柔然建立了中国首家壁纸行业专业化的培训机构－“ROEN柔然学院”

2008年7月，ROEN柔然亚洲壁纸软装第一店——4500平米“ROEN柔然壁纸·软装体验馆”于北京盛大开幕

2008年7月，上海筑园1000㎡“ROEN柔然壁纸·软装体验馆”开业，ROEN柔然成功登陆上海市场

2009年6月，ROEN柔然获得2009年度“中国家居产业百强企业”

2009年6月，ROEN柔然荣膺壁纸业唯一“中国品牌500强”，品牌价值10.81亿元

2010年3月，ROEN柔然被中国建筑装饰材料协会墙纸专业委员会评为“壁纸行业优秀品牌”

2010年6月，ROEN柔然蝉联“中国品牌500强”，品牌价值提升至15.62亿元

2011年3月，被评为“中国墙纸行业优秀进口品牌商”

2011年4月，获国家环境保护标准验证工作证书

2011年6月，ROEN柔然连续三年再度荣获“中国500最具价值品牌”，品牌价值升至19.92亿元

2011年7月，荣获“2011中国家居产业百强企业”

2011年7月，荣获“中国墙纸行业优秀品牌（流通）”

2011年7月，荣获“中国墙纸行业市场影响力品牌”

2011年9月，荣获“2011中国购房者首选家居品牌”

2011年10月，荣获“最受网友关注壁纸品牌”

ROEN ruran, the leader of Chinese wallpaper and soft decoration industry, is a leading global solution provider of wallpaper and soft decoration. Competitive brand of Chinese wallpaper industry. In the past ten years, Jianli has achieved the leading brand Rouran with the brand mission of "integration of human settlements, great beauty of the world" and the brand concept of "noble, elegant, original and exquisite". After more than ten years of vigorous development and continuous surpassing, it has grown from a single sales-oriented enterprise at the beginning of its establishment in 1995 to an industry leading brand integrating design, marketing and service. With the vision of leaders and the level of experts, the global cooperation has created the top quality Rouran. Together with the top design and R & D teams at home and abroad, such as the Academy of Arts and crafts of Tsinghua University, it has integrated 12 top international wallpaper and soft decoration brands in Europe, North America, etc., and brought the top wallpaper soft decoration products of the same world to Chinese consumers. As the first leading enterprise in professional brand chain operation, ruran has the largest design, marketing and service team in the industry. The brand franchise network with unified authorization and operation covers major cities in China and serves customers all over the country. In July 2008, the first soft decoration store of soft wallpaper in ruran Asia - "soft wallpaper and soft decoration experience Museum" opened in Beijing, becoming the first milestone of the industry's leapfrog development, leading China's wallpaper and soft decoration industry into a new era of terminal experience marketing, providing consumers with a new experience of consumption. In July 2008, softer took the lead in launching the industry's first professional service brand - "softer 360 ° worry free service system", comprehensively upgrading the original service quality. The whole set of service system adopts the world advanced construction equipment and service standards, and provides customers with all-round, professional and worry free services from product selection, room matching, site measurement, delivery construction, to after-sales maintenance. Innovation and win-win to create a brilliant industry as the leader of China's wallpaper and soft decoration industry, ruran will adhere to the development concept of "professional, innovative, CO creation and win-win", together with the industry colleagues, make China's wallpaper and soft decoration industry bigger and stronger, so that more consumers who understand life can use high-quality wallpaper soft decoration products. ROEN Rouran's honor and events in March 1995, ROEN Rouran opened its first wallpaper store in mainland China in Beijing, officially opening the Chinese wallpaper industry in July 1996. The first wallpaper brand store in China, ROEN Rouran wallpaper store, was established in Hepingli building materials City, Beijing in April 1998. ROEN Rouran cooperated with Japanese high-end wallpaper brands and was the first successful introduction of quality day in China This wallpaper enterprise has created a precedent for the differentiated operation of the wallpaper market. In March 1999, the first large-scale specialized logistics system in the industry - ROEN Ruoran 1100 ㎡ logistics center was established in Beijing. In June 1999, ROEN Ruoran took the lead in introducing Japan's leading complete set of equipment and construction technology, becoming a milestone in the specialization of Chinese wallpaper technology. In January 2002, ROEN Ruoran became a domestic wallpaper industry In May 2002, the first member enterprise of China Building Decoration Association, ROEN Rouran successfully integrated global resources and reached strategic cooperation with nine international brands. At present, ROEN Rouran wallpaper art research center has been expanded to 12 international brands. In October 2002, ROEN Rouran wallpaper art research center opened. It is the first enterprise in the industry to express "wallpaper" and "art" in the same space, so as to promote wallpaper sales display to humanistic art display In April 2003, ROEN Rouran cooperated with China Building and decoration association to enhance the position of wallpaper in building materials industry and promote the development of specialization and standardization of China wallpaper industry. In August 2005, ROEN Rouran was rated as "famous building materials products satisfying users" by China Building Materials Market Association. In February 2006, ROEN Rouran was rated as "China villa standard" by Beijing villa online Equipment recommendation brand "in July 2006, ROEN Rouran began to innovate the sales model, the first national exclusive distribution model of wallpaper industry, which covered hundreds of large and medium-sized cities in China. In March 2007, ROEN Rouran became the first member enterprise of" China Chain Business Association "wallpaper industry in June 2007. ROEN Rouran and the cradle of China's top craftsman" Tsinghua University " In August 2007, ROEN Rouran established the first professional training institution in China's wallpaper industry - "ROEN Rouran College" in July 2008, the first ROEN Rouran Asian wallpaper soft decoration store - 4500 square meters "ROEN Rouran wallpaper soft decoration experience Museum" opened in Beijing in July 2008, and Shanghai Zhuyuan 1000 square meters "ROEN Rouran" Wallpaper · soft decoration experience Museum opened, ROEN Rouran successfully landed in Shanghai market in June 2009, ROEN Rouran won the 2009 "top 100 enterprises in China's home furnishing industry" in June 2009, ROEN Rouran won the only "top 500 Chinese brands" in the wallpaper industry, with a brand value of 1.081 billion yuan in March 2010, ROEN Rouran was rated as "excellent products in the wallpaper industry" by the wallpaper Professional Committee of China Building Decoration Materials Association Brand "in June 2010, ROEN Rouran won the title of" China's top 500 brands ", and its brand value was increased to 1.562 billion yuan in March 2011. It was rated as" China's excellent imported brand in wallpaper industry "in April 2011, and obtained the national environmental protection standard certification. In June 2011, ROEN Rouran won the title of" China's top 500 most valuable brand "for three consecutive years, and its brand value rose to 1.992 billion yuan in July 2011, Won the title of "2011 top 100 enterprises in China's home furnishing industry" in July 2011, won the title of "excellent brand (circulation) in China's wallpaper industry" in July 2011, won the title of "market influential brand in China's wallpaper industry" in September 2011, won the title of "2011 China's first choice home furnishing brand for home buyers" in October 2011, and won the title of "the most popular wallpaper brand among netizens"

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