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Shenzhen kuechi Electronic Co., Ltd. is a high-tech enterprise registered in mainland China in 2004, which specializes in digital products, audio-visual products as the core, and integrates research and development, production and sales. At the beginning of its establishment, Kuchi electronics focused on the R & D and production of MP3, GPS and other series of digital products. Since its establishment, the company has not only established a close strategic cooperation relationship with upstream chip manufacturers, but also provided professional OEM / ODM services for many MP3 brands at home and abroad with excellent technology and good production management system. Its brand products are exported to Europe, North America, South America, the Middle East, Southeast Asia and other countries and regions, winning high praise from customers at home and abroad, and laying a solid foundation for entering the audio-visual industry later. In 2008, the company, together with Jilin Fine Arts Publishing House, one of the top 100 children's books publishing houses in China, and the upstream chip program company, jointly developed and listed the early childhood education point reading pen for early childhood family education. Officially use the registered trademark of bluebaby. This also marks the successful strategic transformation of Kuchi electronics from a manufacturing and processing enterprise to a brand marketing enterprise. In 2009, the point reading pen began to be popularized in China and applied to kindergartens, early childhood institutions and family education. With its excellent technology, excellent quality and thoughtful after-sales service, the blue baby brand point reading pen has enjoyed a long-standing reputation in the industry and set up an industry benchmark. For countless parents to provide children with excellent family education solutions, to solve the problem of early childhood education. The company's production base is located in Shiyan, an important industrial town in the outskirts of Shenzhen, with more than 300 trained employees and more than 20 software and hardware engineers, as well as the world's excellent production facilities. In 2010, the total output of reading and writing in preschool education points exceeded 1 million.

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