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博洋家纺有限公司成立于1995年，是宁波博洋控股集团有限公司的下属子公司之一。博洋家纺在国内最早致力于家用纺织品的生产与销售，率先提出“家纺”概念，也是国内第一家启用代言人的家纺品牌。

博洋家纺是中国纺织行业的领袖品牌，引导行业全面进入国内家纺品牌市场，有“中国人的家纺从博洋开始”之美誉。更是集众多荣誉于一身，2000年被中国工业经济联合会评为“中国家纺第一品牌”,连续多年被评为“中国500最具价值品牌”、“中国名牌产品”、“中国制造业500强企业”，2012年被评为“亚洲品牌成长100强”。

自成立以来，博洋家纺在产品质量，品牌风格，市场规模等方面不断形成独有的核心竞争力。作为25岁以上具有软装品鉴能力的女性为人群定位的轻奢品牌，现已形成了独特设计风格。

目前，博洋家纺单品牌全面进驻全国一、二线城市知名商圈，已在全国拥有600多家专卖店和终端销售网络，是家纺行业中单店盈利最好的品牌，也是家纺一线品牌中发展提升最快的品牌。

博洋控股集团前身永丰布厂，创立于1958年，并于90年代初，作为纺织产业改革的示范企业进行改制，成立博洋集团。经过近二十年的发展，已成长为目前拥有数十亿元资产、16000多名员工，涉足家纺、服装两大产业以及房产、旅游、金融、产业投资四大项目，控股旗下30余家企业的综合型集团公司。

博洋控股集团的核心业务为品牌零售，品牌化经营已经成为博洋控股发展的最主要战略。1994年，博洋控股集团在国内率先提出“家纺”概念，并以自主品牌的身份进入国内市场，从而也带动中国纺织行业协会在1995年全面导入“家纺”这个行业名称。今天的博洋控股集团不但已经成长为中国家纺业领先的家纺集团型企业，还创立了一个有着众多知名自主品牌的大型服饰集团。目前，家纺板块运营着博洋、艾维、棉朵、乐加、博洋宝贝、喜布诺等6个品牌；服饰板块管理运营唐狮、艾夫斯、德玛纳、涉趣、VCR等5个品牌。旗下的“博洋家纺”(BEYOND)是中国企业联合会认证的国内家纺第一品牌，旗下所属商标“博洋”为“浙江省著名商标”、“省知名商号”、“中国名牌”产品；“唐狮”(tonlion)服饰是国内休闲类服饰销售量最大的一线品牌之一；“博洋”和“唐狮”先后屡次入选“中国500最具价值品牌”，品牌价值逾64.26亿元。

1994年起，博洋开始展开品牌零售连锁业务，依赖对纺织服装行业多年的洞察及自身独特的经验理念和经营方式，集团旗下各品牌在全国30余个省市一、二类商圈建立了5000余家专卖店。并于2009年下半年大举进入电子商务领域，将电子商务等非传统渠道业务纳入集团长远发展战略，经过近三年的发展，在国内各主要综合型B2C平台、自主经营型B2C及C2C等平台开设品牌线上零售店铺80余家，也使得博洋控股集团已经成长为中国最大的传统家纺、服饰行业电子商务零售商。2012年控股集团销售突破103亿元，较2011年增长20%，其中电子商务业绩达到15亿元，较2011年增长50%。

博洋控股将自己定位为“优秀的品牌运营者”和“优秀的投资者”。近几年在纺织产业、旅游、金融、房产等领域进行投资，“购建”资产运营实现企业跨越式的发展。目前，在浙江、安徽、上海等周边区域投资建立纺织面料、服饰、家纺生产和物流配送基地，以优化产业投资结构。同时，积极开拓房产、旅游、金融等行业，各产业投资形成良好的互动。

十多年来，博洋建立了一种上下共识的价值观——“和亲一致，创新进取”。博洋强调亲和、友善，倡导快乐、融洽的工作环境，尊重员工的工作业绩与个人的创造能力，鼓励思索与创新，我们把创新视为业务流程的一部分。正是这种价值理念，成为多年来博洋快速、稳健发展的核心动力，也是博洋未来持续发展的根本保证。“博世纪梦，扬民族魂”，博洋人将继续以满腔的热情、富有想象力的设计，将博洋建设成为国内最大的点线式终端控制者，国内最大的服饰系品牌和国内最大的家纺品牌拥有者以及国内优秀的现代电子商务零售企业。

Boyang Home Textile Co., Ltd., founded in 1995, is one of the subsidiaries of Ningbo Boyang Holding Group Co., Ltd. Boyang home textile is the first one in China to devote itself to the production and sale of home textiles. It is also the first home textile brand in China to use the spokesperson. Boyang home textile is the leading brand in China's textile industry. It guides the industry to enter the domestic home textile brand market in an all-round way. It has the reputation of "Chinese home textile starts from Boyang". It is also a collection of many honors. In 2000, it was rated as "China's first home textile brand" by the China Federation of industrial economics. For many consecutive years, it was rated as "China's 500 most valuable brand", "China's famous brand product", "China's top 500 manufacturing enterprises". In 2012, it was rated as "top 100 Asian brand growth". Since its establishment, Boyang home textile has continuously formed its unique core competitiveness in terms of product quality, brand style, market scale, etc. As a brand of luxury and light for women over 25 years old who have the ability to taste soft clothes, it has formed a unique design style. At present, Boyang home textile single brand is fully located in the first and second tier city famous business circle, has more than 600 exclusive stores and terminal sales network in the country, is the best brand in the home textile industry, and is also the fastest growing and upgrading brand among the first tier home textile brands. Yongfeng cloth factory, the predecessor of Boyang holding group, was founded in 1958. In the early 1990s, Boyang group was established as a demonstration enterprise of textile industry reform. After nearly two decades of development, it has grown into a comprehensive group company with billions of assets and more than 16000 employees. It has set foot in two major industries of home textile and clothing, as well as four major projects of real estate, tourism, finance and industrial investment, and holds more than 30 enterprises under its control. The core business of Boyang holding group is brand retail, and brand management has become the main strategy of Boyang holding. In 1994, Boyang holding group took the lead in putting forward the concept of "home textile" in China, and entered the domestic market as an independent brand, which also led China Textile Industry Association to fully introduce the industry name of "home textile" in 1995. Today, Boyang holding group has not only grown into a leading textile group enterprise in China's home textile industry, but also established a large clothing group with many well-known independent brands. At present, six brands such as Boyang, Aiwei, mianduo, lega, Boyang baby and xibunuo are operated in the home textile sector; five brands such as Tangshi, aives, demana, shequ and VCR are operated in the clothing sector. Boyang home textile is the first domestic home textile brand certified by China Federation of enterprises. Boyang is a famous brand in Zhejiang Province, a famous trade name in Zhejiang Province and a famous brand in China. Tonlion clothing is one of the first-line brands with the largest sales volume of leisure clothing in China. Boyang and Tangshi have been selected for several times“ China's 500 most valuable brands ", with a brand value of more than 6.426 billion yuan. Since 1994, Boyang began to carry out brand retail chain business. Relying on years of insight into the textile and clothing industry and its own unique experience, concept and operation mode, the group's brands have established more than 5000 specialty stores in the first and second class business circles of more than 30 provinces and cities in China. In the second half of 2009, it entered into the field of e-commerce and incorporated non-traditional channel businesses such as e-commerce into the group's long-term development strategy. After nearly three years of development, it has opened more than 80 brand online retail stores on major domestic comprehensive B2C platforms, self-employed B2C and C2C platforms, which has also made Boyang holding group the largest traditional home textile and clothing industry in China E-commerce retailers. In 2012, the sales of the holding group exceeded 10.3 billion yuan, an increase of 20% over 2011, of which the e-commerce performance reached 1.5 billion yuan, an increase of 50% over 2011. Boyang holding will position itself as "excellent brand operator" and "excellent investor". In recent years, the company has invested in textile industry, tourism, finance, real estate and other fields, and the asset operation of "purchase and construction" has realized the leap forward development of the enterprise. At present, in Zhejiang, Anhui, Shanghai and other surrounding areas to invest in the establishment of textile fabrics, clothing, home textile production and logistics distribution base, in order to optimize the industrial investment structure. At the same time, actively develop real estate, tourism, finance and other industries, and form a good interaction of investment in various industries. Over the past decade, Boyang has established a common sense of values - "to be consistent with family, to innovate and forge ahead". Boyang emphasizes affinity and friendliness, advocates a happy and harmonious working environment, respects employees' work performance and personal creativity, and encourages thinking and innovation. We regard innovation as a part of business process. It is this kind of value concept that has become the core driving force for Boyang's rapid and steady development over the years, and also the fundamental guarantee for Boyang's sustainable development in the future. Boyang people will continue to build Boyang into the largest point and line terminal controller, the largest clothing department brand and the largest home textile brand owner in China, as well as the outstanding modern e-commerce retail enterprises in China with full enthusiasm and imaginative design.

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