恒惠品牌怎么样 申请店铺
湖南恒惠集团是集种植—饲料加工—种猪扩繁—生猪养殖—生猪屠宰分割—肉制品深加工—冷储冷藏—农产品冷链物流—商贸连锁为一体的农业产业化企业，成立于1998年12月，总部设在湖南省永州市冷水滩区林荫路凤凰工业园，目前集团下属单位有湖南恒惠饲料有限公司、湖南恒惠食品有限公司、湖南恒惠农牧有限公司、湖南恒惠商贸连锁有限公司。
集团始终围绕“农”字做文章，围绕生猪加工上项目，不断进行管理创新、技术创新、市场创新、企业实现了持续、健康发展；销售收入由1998年建厂初期的300多万元，2005年突破1亿元，2015年已达到6.39亿元。力争三年内完成股份制改造，实现股票成功上市。
集团注重对永州地方猪品种——舜皇山土猪的保护与开发。舜皇山土猪，产于东安县舜皇山一带，因此又名东安猪，作为一个古老的地方猪品种，距今已有2000年历史。2006年，公司斥巨资建立舜皇山土猪保种场，2012年，舜皇山土猪获国家地理标志保护产品。为培植好这个品牌，集团推行“公司＋协会＋家庭农场”的标准化生产，养殖户与公司签订舜皇山土猪生态养殖合同，严格ISO9001：2008质量管理体系实施。目前，集团已建有高标准的舜皇山土猪原种场1个；舜皇山土猪生产基地30个，发动100多个村1000多户养殖农户从事舜皇山土猪养殖，存栏猪1.8万头。
集团坚持用现代物流业改造传统的屠宰业，把冷鲜肉的“冷链生产、冷链配送、冷链销售、连锁经营”模式引入永州市，大力推广冷鲜肉的品牌化经营，实现热鲜肉、冷冻肉向冷鲜肉转变，传统销售向连锁经营转变，改变传统的“沿街串巷、设摊卖肉”旧模式，结束了永州卖肉没有品牌的历史，引导了行业的发展方向，恒惠开创永州肉类品牌。
Hunan Henghui group is an agricultural industrialization enterprise integrating planting, feed processing, pig breeding, pig slaughtering and segmentation, deep processing of meat products, cold storage and refrigeration, cold chain logistics of agricultural products, and business chain. It was founded in December 1998, with its headquarters in Fenghuang Industrial Park, Linyin Road, Lengshuitan District, Yongzhou City, Hunan Province. At present, Hunan Henghui Feed Co., Ltd. is a subordinate unit of the group Ltd., Hunan Henghui Food Co., Ltd., Hunan Henghui agriculture and animal husbandry Co., Ltd., Hunan Henghui commerce chain Co., Ltd. The group has always been focusing on the word "agriculture", focusing on pig processing projects, and constantly carried out management innovation, technical innovation, market innovation, and the enterprise has achieved sustainable and healthy development; the sales revenue has exceeded 100 million yuan from the initial stage of the factory in 1998, and reached 639 million yuan in 2015. We will strive to complete the reform of the joint-stock system within three years and realize the successful listing of shares. The group pays attention to the protection and development of local pig breeds in Yongzhou - Shunhuangshan native pig. Shunhuangshan native pig, produced in Shunhuangshan area of Dong'an County, is also known as Dong'an pig. As an ancient local pig breed, it has a history of 2000 years. In 2006, the company invested heavily to establish Shunhuangshan native pig breeding farm, and in 2012, Shunhuangshan native pig won the national geographic indication protection product. In order to cultivate the brand, the group implements the standardized production of "company + association + family farm". The farmers and the company sign the Shunhuangshan pig ecological breeding contract and strictly implement the ISO9001:2008 quality management system. At present, the group has built a high standard Shunhuangshan native pig seed farm, 30 Shunhuangshan native pig production bases, and launched more than 100 villages and more than 1000 farmers to engage in Shunhuangshan native pig breeding, with 18000 pigs on hand. The group adheres to the transformation of traditional slaughtering industry with modern logistics industry, introduces the "cold chain production, cold chain distribution, cold chain sales and chain operation" mode of cold fresh meat into Yongzhou City, vigorously promotes the brand operation of cold fresh meat, realizes the transformation from hot fresh meat, frozen meat to cold fresh meat, the transformation from traditional sales to chain operation, changes the old mode of "crossing streets and setting up stalls to sell meat", and concludes Because Yongzhou has no brand history in meat selling, it guides the development direction of the industry, and Henghui creates Yongzhou meat brand.
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