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耐克是全球著名的体育用品制造商。耐克商标图案是个小钩子，造型简洁有力，急如闪电，一看就让人想到使用耐克体育用品后所产生的速度和爆发力。

耐克(Nike)被誉为是“近20年世界新创建的最成功的消费品公司”。耐克(Nike)运动鞋除了强化高科技运动性能，如今更讲究时尚的外形设计，频频与各国各界潮流达人合作推出联名限量版。在美国，有高达七成的青少年的梦想是有一双耐克(Nike)鞋。

“运动”是耐克的语言

耐克一直将激励全世界的每一位运动员并为其献上最好的产品视为光荣的任务。耐克的语言就是运动的语言。耐克公司投入了大量的人力、物力用于新产品的开发和研制。耐克首创的气垫技术给体育界带来了一场革命。运用这项技术制造出的运动鞋可以很好地保护运动员的身体，尤其是脚踝与膝盖，防止其在作剧烈运动时扭伤，减少对膝盖的冲击与磨损。采用气垫技术的运动鞋一经推出就大受欢迎。

2001年，耐克公司在研制出气垫技术后又推出了一种名为Shox的新型防震技术。采用这种技术生产出来的运动鞋同样深受欢迎，销量节节攀升。除运动鞋以外，耐克公司的服装也不乏创新之作。例如：运用FIT技术制造的高性能纺织品能够有效地帮助运动员在任何气象条件下进行训练和比赛。耐克公司制造的其他体育用品，如：手表、眼镜等等都是高科技的结晶。

Justdoit

1988年，Wieden+Kennedy广告公司创始人丹·维登(DanWieden)为耐克(Nike)新一轮的广告创造了“只管去做”(JustDoIt)这一响亮的口号。耐克(Nike)的“只管去做”(JustDoIt)被著名的《广告年代》杂志(AdvertisingAge)评为20世纪最棒的5条广告标语之一，这次耐克(Nike)的广告案例也被记录入史密森学会(SmithsonianInstitution)的案例教程中。耐克这句广告语，justdoit”同时也是耐克公司体育精神理念。

标志含义

NIKE这个名字，在西方人的眼光里很是吉利，而且易读易记，能叫得很响。耐克商标象征着希腊胜利女神翅膀的羽毛，代表着速度，同时也代表着动感和轻柔。耐克公司的耐克商标，图案是个小钩子，造型简洁有力，急如闪电，一看就让人想到使用耐克体育用品后所产生的速度和爆发力。首次以“耐克”命名的运动鞋，鞋底有方形凸粒以增强稳定性，鞋身的两旁有刀形的弯勾，象征女神的翅膀。

Nike is a famous sporting goods manufacturer in the world. Nike logo design is a small hook, simple and powerful, as fast as lightning, it makes people think of the speed and explosive power of using Nike sports goods. Nike is known as "the most successful new consumer goods company in the world in the past 20 years". In addition to strengthening high-tech sports performance, Nike sports shoes pay more attention to fashion shape design, and frequently cooperate with fashion experts from all walks of life to launch joint limited edition. In the United States, the dream of up to 70% of teenagers is to have a pair of Nike shoes. "Sports" is Nike's language. Nike always regards it as a glorious task to inspire every athlete in the world and offer the best products for them. Nike's language is the language of sport. Nike has invested a lot of manpower and material resources in the development and research of new products. Nike's first air cushion technology has brought a revolution to the sports industry. The sports shoes made by this technology can protect the body of athletes, especially the ankles and knees, prevent them from sprains when they do strenuous exercises, and reduce the impact and wear of the knees. Sports shoes with air cushion technology are popular as soon as they are launched. In 2001, Nike introduced a new type of shox technology after developing the air cushion technology. The sports shoes produced by this technology are also popular, and the sales volume is increasing. In addition to sports shoes, Nike's clothing also has many innovative works. For example, high performance textiles made by fit technology can effectively help athletes to train and compete under any weather conditions. Other sports goods made by Nike, such as watches and glasses, are the result of high technology. In 1988, Dan Wieden, founder of Wieden + Kennedy advertising company, created the slogan "just do it" for a new round of Nike advertising. Nike's "just do it" was named one of the five best advertising slogans in the 20th century by the famous Advertising Age magazine. This time, Nike's advertising case was also recorded in the case tutorial of the Smithsonian Institution. "Just do it" is also Nike's concept of sports spirit. Logo meaning: the name of Nike is very auspicious in the eyes of Westerners. It is easy to read and remember, and can be called very loudly. The Nike logo symbolizes the feathers of the wings of the Greek goddess of victory, representing speed, as well as movement and softness. The Nike trademark of Nike Company has a small hook with a simple and powerful shape. It's as fast as lightning. It reminds people of the speed and explosive power generated by using Nike sports goods at a glance. For the first time, the sneaker named after "Nike" has a square convex grain on the sole to enhance stability. On both sides of the shoe body are curved hooks in the shape of knives, symbolizing the wings of the goddess.

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