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绿泽园食品有限公司于2002年1月成立，为有限公司。公司位于县城南门外南环路北，地理位置良好，交通十分便利。现拥有员工385人，其中：管理人员25人，专业技术人员10人，仓库保管员5人，运输配送人员20人，营销人员325人，以上人员都是从本县下岗职工、待业青年及农民工中招聘来的。公司注册资金100万元，占地面积6000平方米，配套设备齐全，有恒温库1000平方米，交易大厅3000平方米，办公场所500平方米，运输配送车辆10辆，农药残留检化及各种化验设备齐全，从生产到销售全程监控，保障产品质量安全，在县城东沙河乡、三十铺乡、南河堡乡设有专门的无公害基地一万亩。为了便于北京市几大超市及直营店的蔬菜加工，配送方便起见，在北京市大兴区租赁2000平方米的加工，配送中心。

公司成立的当年就与北京市华普超市结成了蔬菜联营销售的营销方式，超市提供蔬菜专卖柜台，在一年多时间的销售磨合中，得到消费者的好评，对公司蔬菜的品质，价格非常认可，同时公司也取得了一定的营销经验，获得了可喜的销售业绩，接着有北京城乡贸易中心，北辰购物中心，对本公司进行了实地考察，取得了对公司的认可，结成了联营销售的方式，几家超市积极提供蔬菜专卖柜台，使公司的销售业绩逐年递增。

各店营业面积都在200-400平方米之间，辐射半径2-3公里左右，主要经营各种新鲜蔬菜、水果、杂粮和本省内有关市县的农特产品，总经营面积5019平方米，其中蔬菜经营面积达2800平方米，每店日均客流量为2000人次，高峰时可达3000人次，各店合计日均销售额26万，日销售蔬菜65吨，水果、杂粮及农副产品20吨，占东城区蔬菜零售总量的20%，使近百万常住居民受益，天镇蔬菜直营店已成为东城区蔬菜零售网点的重要组成部分。

天镇县蔬菜直营店在继续巩固、调整、健康发展的基础上，还要做好未来的规划，立足东城，面向全市发展的战略，预计2015年销售各种蔬菜30000吨，销售各种水果、杂粮、鸡蛋、土特产品7600吨，总销售额力争突破亿元大关。借助北京市场大舞台，打好绿色牌，共同唱好天镇特色戏，为农民和各类加工企业增加效益，做到有充足的优质产品供应北京市场。

Lvzeyuan Food Co., Ltd. was established in January 2002 as a limited company. The company is located in the north of the South Ring Road outside the South Gate of the county, with good geographical location and convenient transportation. At present, it has 385 employees, including 25 management personnel, 10 professional and technical personnel, 5 warehouse keepers, 20 transportation and distribution personnel, 325 marketing personnel, all of which are recruited from the county's laid-off workers, unemployed youth and migrant workers. The company has a registered capital of 1 million yuan, an area of 6000 square meters, complete supporting equipment, a constant temperature storage of 1000 square meters, a trading hall of 3000 square meters, an office space of 500 square meters, 10 transportation and distribution vehicles, complete pesticide residue detection and various testing equipment, monitoring the whole process from production to sales, and ensuring product quality and safety. It is located in Shahe Township, Sanshipu Township and nanhebao Township in the east of the county There is a special pollution-free base of 10000 mu. In order to facilitate the processing and distribution of vegetables in several supermarkets and direct stores in Beijing, we rent 2000 square meters of processing and distribution center in Daxing District of Beijing. When the company was founded, it established a marketing mode of vegetable joint sales with Beijing Huapu supermarket. The supermarket provides vegetable monopoly counter. In more than one year's sales running in, it has been praised by consumers and recognized the quality and price of the company's vegetables. At the same time, the company has gained certain marketing experience and obtained gratifying sales performance. Then there is urban and rural trade in Beijing The center, Beichen Shopping Center, has carried out a field visit to the company, obtained the recognition of the company, formed a joint sales mode, several supermarkets actively provide vegetable monopoly counters, making the company's sales performance increase year by year. Each store has a business area of 200-400 square meters and a radiation radius of about 2-3 kilometers. It mainly deals in all kinds of fresh vegetables, fruits, grains and agricultural products of relevant cities and counties in the province, with a total business area of 5019 square meters, including 2800 square meters of vegetable business area, 2000 person times of daily passenger flow per store, and 3000 person times at peak time. The total daily sales volume of each store is 260000, and the daily sales volume is 260000 Selling 65 tons of vegetables, 20 tons of fruits, grains and agricultural and sideline products, accounting for 20% of the total retail sales of vegetables in Dongcheng District, benefiting nearly one million permanent residents. Tianzhen vegetable direct store has become an important part of the retail outlets of vegetables in Dongcheng District. On the basis of continuous consolidation, adjustment and healthy development, Tianzhen county vegetable Direct stores should make future plans, based on the strategy of Dongcheng and facing the development of the whole city. It is estimated that in 2015, they will sell 30000 tons of various vegetables, 7600 tons of various fruits, grains, eggs and local products, and the total sales will strive to break the billion yuan mark. With the help of the big stage of Beijing market, we should play the green card well, sing the Tianzhen opera together, increase the benefits for farmers and all kinds of processing enterprises, and ensure that there are enough high-quality products to supply the Beijing market.

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