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Tumblr（汤博乐）成立于2007年，是目前全球最大的轻博客网站，也是轻博客网站的始祖。Tumblr(汤博乐)是一种介于传统博客和微博之间的全新媒体形态，既注重表达，又注重社交，而且注重个性化设置，成为当前最受年轻人欢迎的社交网站之一。雅虎公司董事会2013年5月19日决定，以11亿美元收购Tumblr。

umblr沿用了传统博客的形式，并将其演变成一种意识流式的琐碎叙述，日志短小精悍、触发点十分随意——可以是一幅照片、一段视频、一节引言、一条链接甚至一个闪念。尽管Tumblr不是基于Twitter开发的(它是基于“Tumblelogs”的，譬如projectionist或Anarchaia)，然而Twitter的成功则为实现更多微博客应用程序的发展提供了通途。 Tumblr实际上是介于Twitter和传统的全功能博客之间的服务。截至2013年该网站用户数超过2000万人，Tumblr表示将进一步提供增值服务。在使用Tumblr前需要在官方网站注册账号开通自己的微博，Tumblr不但支持在本站发布微博，还可以同步到Facebook和Twitter 。

Tumblr, founded in 2007, is the largest light blog website in the world and the ancestor of light blog website. Tumblr is a new media form between traditional blog and micro blog. It not only pays attention to expression, but also to social interaction and personalized settings. Tumblr has become one of the most popular social networking sites for young people. Yahoo's board of directors decided on May 19, 2013 to buy Tumblr for us $1.1 billion. Umblr follows the form of traditional blog, and turns it into a stream of consciousness type of trivial narration. The log is short and fierce, and the trigger point is very arbitrary - it can be a picture, a video, an introduction, a link or even a flash. Although Tumblr is not based on twitter (it's based on "tumblelogs", such as projectionist or anarchaia), Twitter's success provides a way to develop more microblog applications. Tumblr is actually a service between twitter and traditional full-featured blogs. Tumblr said it will further provide value-added services, with more than 20 million users by 2013. Before using Tumblr, you need to register an account on the official website to open your own microblog. Tumblr not only supports microblogging on this site, but also can sync to Facebook and twitter.

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