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定位高端型的营养酸牛奶品牌，产品引进丹麦菌种，主推不添加色素、香精和防腐剂的酸牛奶产品，其口味简单纯净

蒙牛纯甄是一款不添加色素、香精和防腐剂的酸牛奶产品。其严选优质牧场奶源，进口丹麦菌种发酵（保加利亚乳杆菌、嗜热链球菌），使得纯甄酸牛奶的口味简单纯净，让每一位品尝纯甄的人，回忆起了童年留在唇边的那一抹纯正奶香。

品牌故事

北欧美丽的日德兰半岛上，坐落着“美人鱼”的故乡——丹麦。随处可见古朴的城堡、诗意的田园和色彩斑斓的木屋。这里的居民崇尚简单、自然的生活理念，被誉为世界上幸福的国家之一。

今天，蒙牛秉承自然、简单的理念，引用丹麦生产技术，甄选优质牧场奶源，进口丹麦菌种发酵，不添加香精、色素、防腐剂，为您保留纯粹的营养和美味。

不添加色素、香精和防腐剂的酸牛奶产品，严选优质牧场奶源，进口丹麦菌种发酵（保加利亚乳杆菌、嗜热链球菌），口味简单纯净，适合全家人饮用。常温纯甄酸牛奶采用六层复合利乐钻的外包装技术，常温下密封保存5个月，更适合冬季饮用。

品牌标语

点滴纯粹 乳此简单

Just Yoghurt！

A high-end yoghurt brand is introduced. The products are introduced into Danish strains and the yogurt products without pigments, flavors and preservatives are introduced. Its taste is simple and pure. Mengniu Zhen Zhen is a yoghurt product without adding pigment, essence and preservative. Its strict selection of high-quality dairy source, imported Danish bacteria fermentation (Lactobacillus bulgaricus, Streptococcus thermophilus), makes the taste of pure yogurt simple and pure, let everyone taste pure milk, recall the pure milk fragrance left in his childhood. The brand story is located in Denmark, the hometown of mermaid, on the beautiful Jutland Peninsula in northern Europe. There are ancient castles, poetic countryside and colorful wooden houses everywhere. The residents here advocate the simple and natural life concept and are known as one of the happy countries in the world. Today, Mengniu follows the natural and simple idea, uses Denmark's production technology, selects the high quality pasture milk source, imports the Danish strain to ferment, does not add the essence, the pigment, preservatives, maintains pure nutrition and the delicacy for you. Yogurt products without pigment, flavors and preservatives are strictly selected for high-quality pasture milk, and imported Danish strains fermented (Lactobacillus bulgaricus and Streptococcus thermophilus). The taste is simple and pure, and is suitable for the whole family to drink. The normal temperature pure Zhen sour milk adopts the outer packaging technology of six-layer composite Tetra Pak drill, which is sealed and preserved for 5 months under normal temperature, and is more suitable for drinking in winter. Just yoghurt!

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