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上海联华超级市场发展有限公司（简称联华新标超）由上海联华超市发展有限公司和华联超市股份有限公司重组而成。总部在上海市杨浦区隆昌路609号。系联华超市股份有限公司（）全资控股、专司超级市场业态的专业公司。重组后的联华新标超业态门店规模将突破3500家，成为中国较大的连锁标超企业。

联华超市股份有限公司创建于1991年5月，是上海以连锁经营为特征的超市公司。2003年6月在香港主板市场上市。截止到2009年12月，拥有世纪联华大型综合超市、联华新标超（联华、华联）、快客便利店、联华OK网上销售、药业连锁等五大业态领域；门店总数5599家，主要分布在华东、华南、西南、华北、东北等地100余座城市；资产总额达到137.01亿元。

联华新标超依托联华股份强有力的支撑体系，积极倡导为顾客创造价值的服务理念，激发广大干部员工的工作热情；不断致力于业务技能的提升，培育了一支勇于创新、诚实守信的经营管理队伍；以直营、合资和特许加盟并举的发展方式，积极推行“联华超市”和“华联超市”双品牌发展和营运模式；通过集合各方面的创新要素，以超级生活馆、社区超市、生鲜超市的市场定位，加快业务模式、经营模式和管理模式的转型。同时，不断优化供应链建设、经营能力的提高和运营系统的优化，推动联华新标超的业务增长，赢得了社会大众的广泛赞誉。

巩固优势，缔造卓越地位。联华和华联都是我国连锁零售知名的品牌企业，重组后的联华新标超将秉承“尊重顾客、忠于企业、团队协作、追求卓越”的价值观， 恪守经营理念，为员工、为社会创造价值。继续保持市场地位。

Shanghai Lianhua Supermarket Development Co., Ltd. (referred to as Lianhua new standard supermarket) is a reorganization of Shanghai Lianhua Supermarket Development Co., Ltd. and Hualian Supermarket Co., Ltd. The headquarter is at NO.609, Longchang Road, Yangpu District, Shanghai. It is a professional company wholly owned by Lianhua Supermarket Co., Ltd. () and specialized in supermarket business. After the reorganization, the scale of Lianhua new standard stores will break through 3500 and become a large chain standard stores in China. Lianhua Supermarket Co., Ltd., founded in May 1991, is a supermarket company characterized by chain operation in Shanghai. In June 2003, it was listed on the main board market of Hong Kong. As of December 2009, it has five business types, including Century Lianhua large-scale comprehensive supermarket, Lianhua new standard super (Lianhua, Hualian), express convenience store, Lianhua OK online sales, pharmaceutical chain, etc.; the total number of stores is 5599, mainly distributed in more than 100 cities in East China, South China, southwest, North China, east north, etc.; the total assets are 13.701 billion yuan. Relying on the strong support system of Lianhua Co., Ltd., Lianhua new standard super actively advocates the service concept of creating value for customers, arouses the working enthusiasm of cadres and employees; continuously devotes itself to the improvement of business skills, cultivates an innovative, honest and trustworthy management team; actively promotes "Lianhua Supermarket" and "Hualian Supermarket" double brand development and operation mode; through the collection of all aspects of innovation elements, with the market positioning of super life center, community supermarket and fresh supermarket, accelerate the transformation of business mode, operation mode and management mode. At the same time, we have continuously optimized the construction of supply chain, the improvement of business capacity and the optimization of operation system, promoted the business growth of Lianhua Xinbiao, and won wide praise from the public. Consolidate the advantages and create an outstanding position. Both Lianhua and Hualian are well-known brand enterprises of chain retail in China. After reorganization, Lianhua new standard super will adhere to the values of "respecting customers, being loyal to enterprises, teamwork and pursuing excellence", adhere to the business philosophy, and create value for employees and society. Continue to maintain market position.

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