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珀莱雅化妆品股份有限公司成立于2003年，自创立以来，凭借先进的营销方式，以及对化妆品消费市场的准确把握，销售业绩保持了稳定。快速增长的良好态势。

珀莱雅化妆品股份有限公司，是集化妆品研发、生产、销售为一体的大型集团化公司，公司总部位于美丽的西子湖畔-浙江省杭州市，目前旗下有“珀莱雅”、“优资莱”、“悠雅”、“欧兰萱”、“韩雅”等五大化妆品品牌，公司产品覆盖护肤、彩妆、洗护、香薰等领域。珀莱雅公司自2003年创立以来，凭借先进的营销方式以及对消费者和化妆品市场的精准把握而迅速崛起，销售网络遍布全国，销售业绩连续多年实现快速增长，目前已名列国内化妆品终端品牌前茅。

发展历史

2003年秋，珀莱雅公司诞生，创始人侯军呈先生与八位有志之士一同踏上了珀莱雅创业之路，珀莱雅传奇由此拉开序幕……。

2004年1月，珀莱雅公司第一支产品上市，第一个品牌“珀莱”诞生。

2005年，第一届营销精英创富大会召开。诞生了第一位形象代言人--陈好，推出了功效类产品、彩妆产品、男士类护肤产品，第一家“珀莱雅化妆品中心”连锁专卖店开张……。

2006年，被评为“AAA中国质量信用企业”、3·15全国诚信维权承诺（示范）单位，成为中国连锁经营协会会员，邀请影视明星高圆圆为铂金彩妆新一代形象代言人。

2007年，珀莱雅第一所希望小学在甘肃建成、新的化妆品生产基地在浙江湖州奠基、邀请台湾当红明星“美容大王”大S（徐熙媛）作为形象代言人。

2008年，珀莱雅晶蓝系列产品上市，与韩国科玛公司正式签订产品研发技术合作协议、成为2008新丝路中国模特大赛（浙江赛区）唯一指定化妆品。公司总部迁入新址。

2009年，珀莱雅投巨资建设的占地100亩、建筑面积达50000平方米的新化妆品生产基地正式投产。为庆祝公司创立五周年，与中央电视台共同举办“欢乐中国行、魅力珀莱雅”活动。

2009年，在北京人民大会堂举办的“改革开放30年民营企业成就颁奖典礼”上，珀莱雅公司喜获“最具成长性民营企业奖”，成为化妆品行业内唯一获此殊荣的企业！

2010年，珀莱雅水漾肌密早晚水新品耀目上市，获2011年《时尚》杂志年度最佳化妆水大奖。公司提出力争2013年完成集团公司整体上市的目标。

2011年，珀莱雅大品牌气魄耀美博、珀莱雅公司第一次参加香港亚太美容展。

2012年，珀莱雅公司喜获2011年“杭州最佳雇主十强”殊荣、荣获2011年度来杭投资企业纳税大户、珀莱雅海能量塑颜系列新品上市。

未来，珀莱雅更多的传奇还在继续……

Pelier Cosmetics Co., Ltd. was founded in 2003. Since its establishment, with its advanced marketing methods and accurate grasp of the cosmetics consumer market, its sales performance has remained stable. A good momentum of rapid growth. Pelaia Cosmetics Co., Ltd. is a large-scale group company integrating research and development, production and sales of cosmetics. The company is headquartered in Hangzhou, Zhejiang Province, the beautiful West Lake. At present, it has five major cosmetics brands, including pelaia, youzilai, Youya, olan Xuan and Hanya. Its products cover skin care, cosmetics, washing and aromatherapy And other fields. Since its establishment in 2003, pelaya has grown up rapidly with its advanced marketing methods and precise grasp of the consumer and cosmetics market. Its sales network has spread all over the country, and its sales performance has achieved rapid growth for many years in a row. At present, pelaya has ranked among the top cosmetics terminal brands in China. Development history: in the autumn of 2003, the company was born. Its founder, Mr. Hou Juncheng, and eight people with lofty ideals set foot on the road of entrepreneurship. The legend of peleya began. In January 2004, the first product of pelier was launched, and the first brand "pelet" was born. In 2005, the first marketing elite wealth creation conference was held. Chen Hao, the first image spokesman, launched efficacy products, cosmetics products and men's skin care products. The first "pelaia cosmetics Center" chain store opened. In 2006, it was named "AAA China quality credit enterprise" and "3.15 national commitment (demonstration) unit of integrity and rights protection", and became a member of China chain operation association. Gao Yuanyuan, a film and television star, was invited to represent the new generation of platinum makeup image. In 2007, the first hope primary school of pelaia was built in Gansu, the new cosmetics production base was established in Huzhou, Zhejiang, and the famous Taiwanese star "Beauty King" big S (Xu Xiyuan) was invited as the image spokesman. In 2008, peleya crystal blue series products went on the market, and signed a product R & D technical cooperation agreement with Korea Kema company, becoming the only designated cosmetics in the 2008 New Silk Road China Model Competition (Zhejiang competition area). The headquarters of the company moved to a new location. In 2009, the new cosmetics production base with an area of 100 mu and a building area of 50000 square meters was put into production. In order to celebrate the fifth anniversary of the establishment of the company, we jointly held the "Happy China tour and charming peleya" activity with CCTV. In 2009, at the "30 years of reform and opening up private enterprise achievement award ceremony" held in the Great Hall of the people in Beijing, pelaya company won the "most growing private enterprise award" and became the only enterprise in the cosmetics industry to win this award! In 2010, the new product of pelaia water yangjimi morning and evening water came into the market and won the 2011 best make-up water award of fashion magazine. The company proposes to strive to complete the overall listing of the group company in 2013. In 2011, the company participated in the Asia Pacific beauty show for the first time. In 2012, pelaia company won the honor of "top 10 best employers in Hangzhou" in 2011, won the title of "top tax payer of investment enterprises in Hangzhou" in 2011, and pelaia energy plastic series was launched. In the future, more legends of peleya will continue

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