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销售与市场在期刊行业中的票数：622 更新时间：2026-02-01

销售与市场是哪个国家的品牌？「销售与市场」是河南销售与市场杂志社有限公司旗下著名品牌。该品牌发源于河南省郑州市，由创始人李董在1994年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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《销售与市场》杂志创刊于1994年，是中国内地大型营销专业期刊。秉承“专业性、实战性、国际性”的办刊理念，及“反映中国营销主流，见证并推动中国营销进步”的办刊宗旨，创刊以来，以全球化视野，关注中国市场发展趋势，为中国企业指引方向，提供营销理念与实务方法工具，不断提炼实战案例，坚持执着专业研究，成为中国内地财经领域营销媒体的一面旗帜。

《销售与市场》月发行70万册左右（BPA数据）。已建立起由64家一级经销商、200余家二级分销商组成的全国发行网络。发行区域遍及全国300余座地市，覆盖近40000个销售终端。

《销售与市场》平均传阅率为5.22人/册。拥有大专、大学以上学历的读者占75.65%。占有大多数的企业读者，覆盖营销高层、销售部与市场部各级主管及一线员工，经济决策力与影响力巨大。

Founded in 1994, sales and marketing is a large professional marketing journal in mainland China. Adhering to the concept of "professional, practical and international" and the tenet of "reflecting the mainstream of China's marketing, witnessing and promoting the progress of China's marketing", since its inception, it has focused on the development trend of China's market from a global perspective, guided the direction of Chinese enterprises, provided marketing concepts and practical methods and tools, constantly refined practical cases, persisted in professional research, and achieved success It is a banner of marketing media in the financial field of mainland China. About 700000 copies (BPA data) of "sales and marketing" are released every month. A national distribution network consisting of 64 first level distributors and more than 200 second level distributors has been established. The distribution area covers more than 300 cities in China, covering nearly 40000 sales terminals. The average circulation rate of sales and marketing is 5.22 people / volume. 75.65% of the readers have college degree or above. It has a large number of business readers, including senior managers of marketing, sales department and marketing department directors and front-line employees, with great economic decision-making power and influence.

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