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On December 18, 2017, Zhou Ming, an old Lenovo friend with more than 20 years of channel experience, served as the CEO of the company, promoting Lenovo's strategic landing in the new retail field. The establishment of legend of Tianxi is Lenovo China's early strategic layout in the field of it retail, based on its thinking on the upgrading and transformation of electronic product retail. The name of "Legend of Tianxi" is closely related to Lenovo. Tianxi is Lenovo's Internet computer product brand. The "Legend of Tianxi", endowed with special moral, will take on Lenovo's mission of "legend reopening", expand territory in the new retail field, and become a professional IOT product provider and new retail platform. On January 28, 2018, Lenovo Smart Life direct store, a new global retail store of Tianxi legend, was unveiled in Beijing Jinyuan Yansha shopping center. The appearance of Lenovo Smart Life direct store marks that Lenovo officially launched the fourth retail revolution. Over the past 30 years, Lenovo has been promoting new changes in global IT retailing, from the establishment of an agent distribution system to the establishment of a 1 + 1 franchise store system to e-commerce marketing. At present, there are more than 400 categories of commodities exhibited in Lenovo's new retail stores, including Lenovo's own brand products, Lenovo's empowering brand products and Lenovo's intelligent selection products, covering such fields as smart home, smart wear travel, full scene entertainment, etc. In the future, the total number of online and offline commodity categories will exceed 1000, realizing the same price of the same product in the store online and offline omnichannel. At the same time, Lenovo's new retail store products exhibition, warehousing and logistics, sales management, marketing services, etc. are all changing in the direction of online and offline omni-channel, integration, digitalization and intellectualization, bringing users unexpected data, personalized and intelligent services. Tianxi legend company will build 5 technology concept stores and upgrade 150 4S stores into the system by building models of 20 Direct stores; it will take three years to build a 1000 franchised store system with an important nationwide shoppingmall layout; in the future, it will build 5000 intelligent unmanned stores, including the unmanned flash cabinet project which has started bidding. The company opened Lenovo Smart Life stores in the form of direct sales + franchising nationwide, and promoted the reform of new retail system in the way of iterative transformation, with the goal of creating a global strong online and offline interactive online marketing system.

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