方多电器品牌怎么样 申请店铺
方多电器位于中国最大的厨具基地——浙江嵊州市,以“中国厨具之都”、“中国电机之乡”闻名于世,集研发、制造、销售于一体,方多电器是一家专业生产高档油烟机、燃气灶、消毒柜、集成环保灶等厨房电器的厂家。自成立以来,方多电器以“科技领先、品质卓越”为产品研制理念,始终坚持以精品化、专业化,专注细节,以严格的质量检测实现其对品质由表及里的高度标准。多年来,公司秉持这种专业的创新的精神,与国际接轨,引进德国、意大利等欧美国家的高新技术,潜心开发,精工制造,研发了一系列融环保、健康、安全于一体的厨房电器。
一、品牌描述
品牌定位:中国健康厨房倡导者
品牌广告语:让家多一份健康
企业精神:精品化专业化细节化
企业愿意:与各地朋友共同开创中国式健康厨房
企业目标:规划在五年内打造上市企业
二、品牌战略
方多电器全面导入先进的管理体系,开创厂方、中间商、消费者共赢局面
对消费者:“提供优质产品,奉献更多关怀”
对客户:“共同发展,合作双赢”
对员工:“教育培训,成就人生”
对社会:“诚信兴商,共创和谐”
以顾客为关注焦点,追求产品零缺陷,打造“FOTDOE方多”品牌,提高企业竞争力,拓宽可持续发展空间,走科技、创新、品质、服务、品牌、效益型发展道路.
三、合作理念
以诚为本:方多电器与合作伙伴之间的基本准则以诚为本,言必行,行其果。
互相尊重:能与方多电器合作是一种缘分,需要彼此理解、信任,互相珍惜,不轻言放弃,共创。
合作共赢:方多电器与合作伙伴,以开创中国健康厨房为目标,一起共创,共赢,共同发展。
四、品牌准则
直面问题:以事实为根据,面对真相,不回避,找方法。
直面沟通:基于目标,平等互信。
Fangduo electric appliance is located in Shengzhou City, Zhejiang Province, the largest kitchen appliance base in China. It is famous for "the capital of Chinese kitchenware" and "the hometown of Chinese electric machinery". It integrates R & D, manufacturing and sales. Fangduo electric appliance is a manufacturer specializing in the production of high-end lampblack machines, gas stoves, disinfection cabinets, environmental protection stoves and other kitchen appliances. Since its establishment, fangduo Electric Co., Ltd. takes "leading technology and excellent quality" as the product development concept, always adheres to the high-quality, professional, attention to details, and strict quality inspection to achieve its high standard of quality from the outside to the inside. Over the years, the company adheres to the spirit of professional innovation, integrates with international standards, introduces high-tech from Germany, Italy and other European and American countries, concentrates on development and precision manufacturing, and develops a series of kitchen appliances integrating environmental protection, health and safety. 1、 Brand description brand positioning: advocate of Chinese healthy kitchen brand advertising language: let a healthy enterprise spirit more than one family: high-quality specialized and detailed enterprises willing to: work with friends from all over the country to create a Chinese healthy kitchen enterprise goal: plan to build a listed enterprise within five years II. Brand strategy, multi electrical appliances, comprehensively introduce advanced management system, create manufacturers, middlemen Consumer win win bureau facing consumers: "providing high-quality products, giving more care" to customers: "common development, win-win cooperation" to employees: "education and training, achieving life" to society: "building business with integrity, creating harmony together" focusing on customers, pursuing zero defects of products, building "fotdoe fangduo" brand, improving competitiveness of enterprises, expanding space for sustainable development Third, the concept of cooperation is based on sincerity: the basic principle between fangduo electric appliances and partners is based on sincerity, words must be done, and results must be achieved. Mutual respect: it's a fate to cooperate with fangduo electric appliances. We need to understand and trust each other, cherish each other, not give up and create together. Win win cooperation: fangduo electric appliances and partners, with the goal of creating a healthy kitchen in China, work together to create, win-win and develop together. 4、 Brand guidelines face the problem: Based on the facts, face the truth, do not avoid, find a way. Face to face communication: Based on goals, equality and mutual trust.
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