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永远的经典--香奈儿。

有人说，拥有―香奈儿，一直是这个世纪女人的美丽梦想;有人说，在世纪末的今天，还有哪个品牌能得到一家三代：祖母、母亲、孙女的同时钟爱，那首先是―香奈儿。

「双C」已经成为一种时尚界的骄傲，也是这个地球上女人最想拥有的品牌!香奈儿已经成为全球最知名的品牌;双C的经典LOGO将永远袭卷时尚流行、永不缺席。

香奈儿创建于1913年的法国巴黎，其中香水与时装最为闻名!多年来，香奈儿一直保持着高雅、简洁、精美的风格，突破传统也是它的一大特色。而双C标志、菱形格纹、山茶花是Chanel帝国中的三大标志!Chanel一定会像她的设计师那样，永远地书写传奇。

香奈儿女士(GABRIELLECHANEL)出生于1883年、逝世于1971年，COCO是她的小名，虽然她离开我们很久，但是其经典的风格一直是时尚界的鼻祖。她最钟爱用黑色与白色进行美丽的幻化，实现一种绝对的美感以及完美的和谐。她留下许多对流行的看法，成为引导这个时代流行的直接心灵导师，她认为美指的是内外皆美，虽然流行不断推陈出新，但是风格永远不会被淘汰。同时她深信“简单”是让美好质感呈现的最佳方式，她留下的经典设计包括：NO.5香水、斜纹软呢、双色鞋、黑色小洋装等等，经典的配件就是主张让女人双手空出来的皮革穿链带的手提包，她钟爱的山茶花也依旧绽放在绸缎的晚宴包浮雕花样里。

香奈儿时装永远有着高雅、简洁、精美的风格，她善于突破传统，早40年代就成功地将“五花大绑”的女装推向简单、舒适，这也许就是最早的现代休闲服。香奈儿的产品种类繁多，有服装、珠宝饰品、配件、化妆品、香水，每一种产品都闻名遐迩，特别是她的香水与时装。

香奈儿品牌走高端路线，时尚简约、简单舒适、纯正风范。“流行稍纵即逝，风格永存”依然是品牌背后的指导力量;“无论是带有强烈男性元素的运动服饰(Jerseysuit)、两件式的斜纹软呢套装(Tweed)、打破旧有价值观的人造珠宝、带有浓郁女性主义色彩的山茶花图腾，抑或是MarylinMonroe在床上唯一的穿着——ChanelNo.5，Chanel屡屡挑战旧有体制创造出新的时尚。香奈儿女士最特别之处在于实用的华丽，她从生活周围撷取灵感，尤其是爱情。不像其他设计师要求别人配合他们的设计，Chanel提供了具有解放意义的自由和选择，将服装设计从男性观点为主的潮流转变成表现女性美感的自主舞台。抛弃了紧身束腰、鲸骨裙箍与长发，提倡肩背式皮包与织品套装，CocoChanel一手主导了二十世纪前半叶女人的风格、姿态和生活方式，一种简单舒适的奢华新哲学，正如她生前所说：“华丽的反面不是贫穷，而是庸俗”。

香奈儿(Chanel)虽然由服装起家，但早在1925年她就开始委托生产少量腮红、口红和保养品，供自己和客人使用，仅在香奈儿(Chanel)服饰精品店陈列，但这些商品已打上CHANEL名号，1921年五号香水上市，开始往香水、化妆品开发，现在香水与化妆品已成为香奈儿(Chanel)表现相当出色的项目，每隔一阵子就推出一种新香水，在领导化妆品流行方面，香奈儿(Chanel)也煞费苦心，每一季推出一项新商品，而且过季不售!所有产品极具市场吸引力及魅力。香奈儿(Chanel)近几年也推出护肤系列，完整系列为油性、中性及干性等各种肤质设计不同的护肤程序。这几年香奈儿(Chanel)积极进攻亚洲保养品市场，展现强烈的企图心。

香奈儿逝世后，1983年起由设计天才卡尔拉格菲尔德(KARLLAGERFELD)接班。卡尔拉格菲尔有着自由、任意和轻松的设计心态，他总是不可思议地把两种对立的艺术品感觉统一在设计中，既奔放又端庄，既有法国人的浪漫、诙谐，又有德国式的严谨、精致。他没有不变的造型线和偏爱的色彩，但从他的设计中自始至终都能领会到“香奈儿”的纯正风范。这位有着瑞典和德国血统、总是戴着黑色大墨镜的鬼才设计师最为人所称道之处正是他与CocoChanel一样，充满才华却又流着离经叛道的血液。他在上任后的第一季就将长裙裙摆剪破，搭配鲜艳夸张的假珠宝首饰，震惊了整个时尚界，也将Chanel声势在这20年内推向另一个高峰。

香奈儿(Chanel)品牌创立了接近90年，从未造过一件男装，直至2005/2006的秋冬系列才造了几件男装上市而已。

Forever classic -- Chanel. Some people say that owning Chanel has always been a beautiful dream of women in this century; some people say that at the end of this century, which brand can be loved by a family of three generations: grandmother, mother, granddaughter at the same time, that is first Chanel. "Double C" has become the pride of the fashion industry and the most desired brand of women on the earth! Chanel has become the most famous brand in the world; the classic logo of double C will always be fashionable and popular, never absent. Chanel, founded in 1913 in Paris, France, is famous for its perfume and fashion. Over the years, Chanel has been maintaining elegant, concise and elegant style. Breaking through tradition is also a major feature of Chanel. The double-C logo, diamond pattern and Camellia are the three symbols of Chanel's empire! Chanel will always write a legend like her designer. Gabrielle Chanel was born in 1883 and died in 1971. Coco is her nickname. Although she left us for a long time, her classic style has always been the ancestor of fashion industry. She loves to use black and white to make beautiful illusions and realize an absolute beauty and perfect harmony. She left a lot of views on fashion and became the direct spiritual tutor guiding the fashion of this era. She believed that beauty refers to beauty both inside and outside. Although the fashion continues to innovate, the style will never be eliminated. At the same time, she was convinced that "simplicity" is the best way to show good texture. Her classic designs include: NO.5 perfume, twill, bicolor shoes, black dresses and so on. The classic accessories are leather handbags with women's bare hands, and her favorite camellias still bloom in satin evening banquet relief patterns. Chanel fashion always has elegant, simple and exquisite style. She is good at breaking through the tradition and successfully pushed the "colorful" women's clothing to simple and comfortable as early as the 1940s, which may be the earliest modern leisure clothing. Chanel has well-known, far and near products, including perfume, fashion, perfume, fashion accessories, cosmetics, perfume, and so on. Chanel brand takes the high-end line, fashionable and simple, simple and comfortable, pure style. "Fashion is fleeting, style is eternal" is still the guiding force behind the brand; "Whether it's jersey suit with strong masculine elements, two-piece tweed suit, artificial jewelry that breaks the old values, Camellia totem with strong feminist color, or Chanel No.5, the only dress of Marylin Monroe in bed, Chanel has repeatedly challenged the old system to create a new fashion. The most special thing about Ms. Chanel is her practical magnificence. She draws inspiration from her life, especially love. Unlike other designers who ask others to cooperate with their designs, Chanel provides freedom and choice with emancipatory significance, transforming fashion design from the trend dominated by men's perspective into an independent stage to express the beauty of women. Instead of corset waist, whale bone skirt hoop and long hair, Coco Chanel advocated shoulder back leather bag and fabric suit. Coco Chanel dominated the style, posture and lifestyle of women in the first half of the 20th century, a simple and comfortable luxury new philosophy, as she said before: "the gorgeous opposite is not poverty, but vulgarity". Although Chanel (Chanel) was started by clothing, as early as 1925, she began to produce a small amount of blush, lipstick and maintenance products for herself and guests, only displayed in Chanel (Chanel) boutique. However, these products have been listed in the CHANEL name. In 1921, No. five incense water went public, and began to develop perfume and cosmetics. Now perfume and cosmetics have become Chanel (Chanel) watches. Now a very good project, every time a new perfume is launched. In leading cosmetics, Chanel also painstakingly launches a new product every season, and it does not sell in season. All products are very attractive and attractive in Chanel market. Chanel has also launched skin care series in recent years. The complete series designs different skin care procedures for oily, neutral and dry skin types. In recent years, Chanel has actively attacked the Asian maintenance market, showing a strong sense of intention. After Chanel's death, Kar Lagerfeld, a design genius, took over in 1983. Karl Lagerfeld has a free, arbitrary and relaxed design mentality. He always unimaginably unifies the two opposite artistic feelings in the design, which is not only unrestrained and dignified, but also romantic and humorous of the French, as well as rigorous and delicate of the German style. He doesn't have the same modeling line and preferred color, but he can understand the pure style of "Chanel" from the beginning to the end of his design. The most admired part of the designer, who is of Swedish and German descent and always wears black sunglasses, is that he, like Coco Chanel, is full of talent but with deviant blood. In his first season in office, he cut the long skirt and skirt and matched them with bright and exaggerated fake jewelry, which shocked the whole fashion industry and pushed Chanel's momentum to another peak in the past 20 years. Chanel brand has been established for nearly 90 years. It has never made a men's dress before. It was only in autumn and winter series of 2005 / 2006 that several men's dresses were made to be on the market.

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