UGG品牌怎么样 申请店铺

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雪地靴一战时期在澳大利亚兴起，澳大利亚飞行员用两块羊皮包裹在脚上御寒，这就是雪地靴的原型，距今已有近百年的历史。最初，雪地靴在澳大利亚被称为uglysheepskinboots，后来英文发音简称为UGG。目前流行的雪地靴品牌有UGG、YellowEarth、jumbougg、JOMVOX、MOU、EMU、ANYPRIZE、AUKOALA等。

这种羊皮靴从1910年开始在剪羊毛人中变得流行，剪羊毛人从羊的身上取下一小块羊皮，经过修剪后，用来包住他们的脚，他们称这种鞋为丑陋的靴子。一战时，澳大利亚飞行员用两块羊皮包裹成鞋子穿在脚上御寒，后来逐渐在澳洲流行开来。想当年，澳洲空军首先发现了雪地靴（UglyBoots）的奇妙功能，它内里是羊毛，外边是鞣制过的无比轻软的羊皮，设计来设计去，万变不离其宗，都是圆头圆脑。开过飞机的人都知道（这么说话口气很不小），飞行员飞到高空，半天脚一动不动，最容易觉得冷了，所以，空军的靴子公认地最需具备保暖效果，所以，雪地靴就被澳洲空军指定制作专用的军靴，一度地它被称为FUGG，也就是FlyingUglyboots。

UGGAUSTRALIA

让雪地靴真正被世界熟知道的是因为UGGAUSTRALIA这个品牌。

在1978年，另外一位冲浪运动员BrianSmith，买了一些澳大利亚制的羊皮靴子带到美国，开始在纽约出售，主要为在加利福尼亚的冲浪者用。后来他建立了UGGHolding公司，注册了UGG商标，但是由于经营不善，1995年，BrianSmith将股份卖给Deckers（德克斯）户外用品有限公司运营，该公司使好莱坞明星穿着而走红美国，近而在多个国家获得认可。2009年冬天，雪地靴借着德克斯公司UGG商标的势头迎来了他们的春天，销量暴涨，一夜成名。2010年之后，更多的澳洲雪地靴品牌（如PACIFIC,JOMVOX、AUKOALA、JUMBO）正式进军中国，开拓国内市场。

Snow boots rose in Australia during the first World War. Australian pilots wrapped two pieces of sheepskin on their feet to keep out the cold. This is the prototype of snow boots, which has a history of nearly 100 years. At first, snow boots were called uglysheepskin boots in Australia, and later they were called ugg for short. At present, the popular snow boots brands include ugg, yellowearth, jumbougg, jomvox, Mou, EMU, anyprize, aukoala, etc. This kind of sheepskin boots became popular among the shearers since 1910. The shearers took a small piece of sheepskin from the sheep and used it to cover their feet after trimming. They called this kind of shoes ugly boots. During the first World War, Australian pilots used two pieces of sheepskin wrapped shoes to wear on their feet to keep out the cold. Later, they gradually became popular in Australia. In those years, the Australian Air Force first discovered the wonderful function of ugly boots. Inside it is wool, and outside it is tanned extremely light and soft sheepskin. When designing, it can't be separated from its origin. All of them are round heads and round heads. People who have ever driven a plane know that (it's not a small way to speak like this) when the pilot flies to the high altitude, his feet are motionless for half a day, and he is most likely to feel cold. Therefore, the boots of the air force are generally recognized as the most important to have the effect of keeping warm. Therefore, the snow boots are designated by the Australian Air Force to make special military boots, which were once called Fugg, namely flying uglyboots. What uggaustralia really knows about snow boots is that it is a brand of uggaustralia. In 1978, another surfer, Brian Smith, bought some Australian made sheepskin boots and brought them to the United States and began selling them in New York, mainly for surfers in California. Later, he established uggholding company and registered ugg trademark, but due to poor management, in 1995, Brian Smith sold his shares to Deckers (DEX) outdoor products Co., Ltd. for operation, which made Hollywood star wear popular in the United States, and was recognized in many countries. In the winter of 2009, the snow boots ushered in their spring by virtue of the momentum of the ugg trademark of DEX company. The sales volume soared and became famous overnight. After 2010, more Australian snow boots brands (such as Pacific, jomvox, aukoala and jumbo) officially entered China and opened up domestic market.

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