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Inner Mongolia ranch animal husbandry group has been focusing on the development of high-quality cattle and sheep resources in Inner Mongolia prairie since its establishment in 2005. It insists on building a "whole industry chain, full traceability" cattle and sheep meat industry chain based on closed-loop operation of food safety management. At present, it has realized the full coverage of ranch breeding, slaughtering, fine processing, chain monopoly system, e-commerce, collectivization and product development Licensing development. Ranch has 1 large-scale breeding base, 3 production and processing bases, 1 o2o business department (including more than 100 chain stores, more than 300 franchise stores, 800 specialty legendary cooperative stores), 1 catering project department, more than 1000 Herdsman Family cooperative ranches, with a production area of more than 30000 square meters, production land of more than 300 mu, organic grassland of 200000 Mu and total assets of more than 200 million yuan. In 2013, ranch group launched an online sales platform. In 2015, ranch group and Inner Mongolia specialty Federation jointly launched a large-scale comprehensive o2o e-commerce platform focusing on food sales of origin in Inner Mongolia, and the specialty legend officially launched. With the help of the brand influence and appeal of ranch group, and based on the advantages of the whole industry chain of ranch itself, develop the terminal store of Inner Mongolia specialty retail industry as the o2o strategic partner.

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