百度糯米品牌怎么样 申请店铺
糯米网由千橡副总裁沈博阳负责运营,其首先立足于北京,之后再向其他城市拓展。这也是千橡进行社交化电子商务(电商频道)的新尝试。千橡集团推出糯米网正式开始进入团购网站的竞争之中。2013年8月23日百度收购糯米,现在是百度旗下团购网站。
2014年3月6日,百度公司旗下糯米网品牌今日起正式更名为百度糯米,这意味着百度和糯米网的整合已经完成。
百度副总裁兼百度糯米CEO刘骏表示,“百度拥有技术和流量优势,糯米有多年团购经验。经过深度整合,百度糯米才推出全新的品牌。”
庆祝“3·7女生节”,百度糯米推出“我们永远是女生——百度糯米3·7女生节宠爱全国女生”活动,所有消费者只要通过百度糯米团购,并于2014年3月7日至9日完成消费,不限定时段、不限定场次,看电影K歌通通3块7,同时海量酒店和餐馆的消费折扣低于3.7折。
据透露,此次活动将覆盖全国130个城市的731家影院,2214家KTV,4308家酒店以及7875家餐厅,官方称本次活动让利规模将超过一亿元人民币。而阿里旗下的手机淘宝在3月8日也将开展促销活动,百度有意争夺3月8日的节日市场意图明显。
售后服务
2014年3月6日,百度正式宣布对糯米网进行品牌整合升级,在“百度糯米”揭开面纱之时,也开始了新的大动作——升级售后服务,推出“全场随便退”的服务机制,全场所有生活服务类团单均支持未消费退款政策。据悉从3月6日0点0分起,消费者在生效时间后支付的订单便可享受该项服务。
据了解,百度糯米“全场随便退”服务也涉及到了包括电影票、代金券、门票等在内的全部生活服务品类。退款方式主要有两种:一是在经过审核后,款项于7日内退至消费者的百度糯米账户。消费者可在下次团购时直接充抵现金使用。二是通过网络银行或支付平台进行支付的费用,将在9-12个工作日内直接返还到消费者的原账户中。
事实上,目前国内主流的团购网站大多推出了诸如“7天退换”、“未消费随时退”等措施以提高诚信度。但一个不可忽视的现实问题是,在这些相应措施中有的不能具体落实,有的只能部分执行,“区别式”售后服务严重。诸如,有部分电影票、部分代金券、以及标有不支持随买随退的团单,并不履行过期无忧退款的政策,由此饱受消费者诟病,关于完善团购售后服务机制的呼声也日益高涨。
在这种背景下,百度糯米“全网随便退”服务机制应运而生,能有效解决上述系列难题,百度糯米由此也成为团购行业第一家推出该项服务的公司。据了解,消费者在百度糯米上购买的所有的电影票、代金券、门票等生活服务品类均可享受“随便退”服务。
Nuomi.com is operated by Shen Boyang, vice president of Qianxiang. It is based in Beijing first and then expanded to other cities. This is also a new attempt for Qianxiang to carry out social e-commerce (e-commerce channel). Qianxiang group launched nuomi.com to enter the competition of group buying websites. On August 23, 2013, baidu purchased glutinous rice, which is now a group purchase website under Baidu. On March 6, 2014, Baidu's brand of nuomi.com officially changed its name to Baidu nuomi.com, which means the integration of Baidu and nuomi.com has been completed. Liu Jun, vice president and CEO of Baidu nuomi, said, "Baidu has advantages in technology and traffic, and nuomi has many years of group buying experience. After in-depth integration, baidu glutinous rice launched a new brand. " In celebration of "3.7 girls' Day", Baidu nuomi launched the activity "we are always girls - Baidu nuomi 3.7 girls' Day dotes on girls across the country". All consumers only need to buy through Baidu nuomi group, and complete the consumption from March 7 to 9, 2014, with no time limit and no number of sessions. There are 3 pieces and 7 pieces of k-song-tong for watching movies. At the same time, the consumption discount of massive hotels and restaurants is less than 3.7%. According to reports, the event will cover 731 cinemas, 2214 KTVs, 4308 hotels and 7875 restaurants in 130 cities across the country. The official said that the scale of the profit will exceed 100 million yuan. Alibaba 's mobile phone Taobao will also carry out promotional activities on March 8th, and Baidu intends to compete for the festival market on March 8th with obvious intention. After sales service on March 6, 2014, baidu officially announced the brand integration and upgrading of nuomi.com. When the "Baidu nuomi" was unveiled, it also started a new big action - upgrading after-sales service, launching the service mechanism of "free return of the whole venue". All the life service groups in the venue support the policy of non consumption refund. It is reported that from 0:00 on March 6, consumers can enjoy the service for orders paid after the effective time. It is understood that Baidu nuomi's "free return" service also involves all kinds of life service categories including movie tickets, vouchers, tickets, etc. There are two ways to refund: one is to return the money to the consumer's Baidu nuomi account within 7 days after the audit. Consumers can use it directly as cash in the next group purchase. Second, the fees paid through online banking or payment platform will be returned directly to the original account of the consumer within 9-12 working days. In fact, most of the mainstream group buying websites in China have introduced such measures as "7-day return" and "no consumption at any time return" to improve the credibility. But a real problem that can not be ignored is that some of these corresponding measures can not be specifically implemented, some can only be partially implemented, "differentiated" after-sales service is serious. For example, some movie tickets, some vouchers, and group tickets marked with no support for buy and return do not fulfill the policy of overdue worry free refund, which has been criticized by consumers, and the voice of improving the after-sales service mechanism of group purchase is also growing. In this context, Baidu nuomi's "free withdrawal of the whole network" service mechanism came into being, which can effectively solve the above series of problems, and Baidu nuomi has become the first company to launch this service in the group purchase industry. It is understood that consumers can enjoy the "free refund" service for all the movie tickets, vouchers, tickets and other life service categories purchased on Baidu glutinous rice.
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