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巴黎欧莱雅（L'Oreal）是全球首屈一指的美容品牌！承袭高雅的法兰西浪漫气质，迈着新锐科技专业护肤的脚步，巴黎欧莱雅，牵手“星”光万丈的全球当红“花旦”，沿着多元文化的王者之路，穿越一个百年的世纪“光阴隧道”，构造出至尊科技的美容“巴比伦王国”。巴黎欧莱雅，这个美容界的全方位时尚“探索者”，不断刷新和引领着“从指尖到发梢”的美丽。从一种染发剂到全球最大的美容用品帝国1907年，年仅28岁的欧仁·舒莱尔发明出世界上第一种无毒的合成染发剂，并命名为欧莱雅（L’Oreal）。在之后100多年的创业历程中不断锐意进取，欧莱雅的产品从染发剂扩展到了护肤、防晒、彩妆、染发、护发、男士等诸多领域。一个世纪之后，欧莱雅已从最初作坊式的实验室，发展成为以拥有最先进科研技术而自豪的全球化妆品巨头。

“美的王国”

欧莱雅是知名度最高、历史最为悠久的大众化妆品品牌之一，，它的出众品质一直倍受全球爱美女性的青睐。欧莱雅曾被著名的英国《金融时报》和美国《商业周刊》誉为“最受尊敬的法国公司”、“美的王国”，在世界范围内拥有良好的口碑。欧莱雅在整个20世纪中的发展史，是日化工业发展史上很有代表性的一部分。巴黎欧莱雅拥有骄人的产品研发背景，一流的药学试验室及皮肤学中心，遍布全球的研究测试中心，使其不断推出适应全球消费者不同需要的优质科研产品。

欧莱雅将对创新、功效、风格及卓越体验的执著完美地凝结在“你值得拥有”的理念当中。强大的科研和技术投入则对我们的核心价值提供了很好的支持。巴黎欧莱雅品牌同时也因为她的多元化及来自世界各地的著名形象代言人而熠熠闪光:克劳蒂娅·希弗、安迪·麦克道威尔、米拉·卓渥维奇、莱蒂提娅·卡斯塔。《财富》世界500强之一的欧莱雅集团的事业遍及150多个国家和地区，在全球拥有283家分公司及100多个代理商，欧莱雅集团在全球还拥有50,491名员工、42家工厂和500多个优质品牌。

“梦之队”用明星见证巴黎欧莱雅实力

巴黎欧莱雅是将美的产品融化于美的文化、艺术、理念，带给全世界的人们。她在全世界范围选择最具魅力的明星，组成“梦之队”，从各个不同的角度来讲述“巴黎欧莱雅美丽无疆界”的气势，并使“巴黎欧莱雅，你值得拥有”的美丽概念成为一种经典！正是因为巴黎欧莱雅无可比拟的明星缘和领先一步的洞察力，自1998年起，巴黎欧莱雅就正式成为戛纳国际电影节的官方指定合作伙伴，巴黎欧莱雅系列产品也成为电影节的指定化妆品。从科研到美的完美转身巴黎欧莱雅拥有六十年先进的护肤经验，一流的药学试验室及皮肤学中心，更与苏州医学院合作，成立欧莱雅护肤美容研究中心，专门研究开发适合中国女性肌肤的产品。无论是哪种肌肤，哪种年龄，巴黎欧莱雅都带给你看得见的亮丽肌肤。“先知先觉”触发彩妆王者风范巴黎欧莱雅，以国际色彩权威的王者风范，时刻把握世界时尚之都——巴黎的潮流趋势，创造性地将尖端科技和敏锐触觉融入缤纷无限的彩妆天地，精心打造与众不同的新妆时尚与呵护，每一细节都焕发无限光彩。

自1996年底进入中国市场以来，欧莱雅公司严格遵守中国的法律和法规，依法经营，积极纳税。凭借先进的营销方式及对中国消费者及市场的准确把握，欧莱雅在中国的业务突飞猛进，在全国各地创造了一万多个就业机会。目前，欧莱雅已成为中国市场上最知名的跨国企业之一。种种迹象表明，中国对于欧莱雅集团具有全方位的战略意义，体现在从研发、生产、销售到人员培训等价值链的每个方面。

一个世纪以来，欧莱雅不仅致力于研究、生产和销售优质化妆品，同时也在美、文化、艺术、科研和公益等方面为世界作出了积极的贡献。自1996年底进入中国以来的10年时间里，欧莱雅在这方面作出了不懈的努力，实践着做一个优秀企业公民的郑重承诺，并荣摘包括光明公益奖、“跨国公司最佳企业公众形象奖”等在内的多个公益奖项。

L'Oreal is the world's leading beauty brand! Inheriting the elegant French romantic temperament and stepping in the footsteps of cutting-edge technology and professional skin care, L'Oreal Paris, holding hands with the world's most popular "Huadan", along the road of multicultural king, through a century's "time tunnel", constructs the supreme scientific and technological beauty "Babylon kingdom". L'Oreal Paris, the all-round fashion "Explorer" in the beauty industry, constantly refreshes and leads the beauty of "from fingertip to hair tip". From a hair dye to the world's largest beauty products Empire, in 1907, at the age of 28, Oren shulair invented the world's first non-toxic synthetic hair dye, named L'Oreal. After more than 100 years of entrepreneurship, L'Oreal products have expanded from hair dye to skin care, sunscreen, make-up, hair dye, hair care, men and many other fields. A century later, L'Oreal has developed from a workshop like laboratory to a global cosmetics giant proud of its most advanced scientific research technology. L'Oreal, the kingdom of beauty, is one of the most famous and oldest popular cosmetics brands. Its outstanding quality has always been favored by women who love beauty all over the world. L'Oreal has been known as "the most respected French company" and "the kingdom of the United States" by the famous financial times and business week of the United States, and has a good reputation around the world. The development history of L'Oreal in the whole 20th century is a representative part of the development history of daily chemical industry. L'Oreal Paris has a proud product R & D background, first-class pharmaceutical laboratory and dermatology center, and research and testing centers all over the world, which make it continuously launch high-quality scientific research products to meet the different needs of global consumers. L'Oreal's dedication to innovation, efficacy, style and outstanding experience is perfectly integrated into the concept of "you deserve to have". Strong investment in scientific research and technology provides a good support for our core values. The L'Oreal Paris brand also shines because of its diversity and famous image spokesmen from all over the world: Claudia Schiff, Andy McDowell, Mila zhuowovich and Letitia Casta. L'Oreal Group, one of the Fortune 500 companies, has businesses in more than 150 countries and regions, 283 branches and more than 100 agents around the world. L'Oreal Group also has 50491 employees, 42 factories and more than 500 high-quality brands around the world. "Dream team" uses stars to witness the strength of Paris L'Oreal. Paris L'Oreal melts beautiful products into beautiful culture, art and concept, and brings them to people all over the world. She chooses the most attractive stars all over the world to form a "dream team" to tell the momentum of "Paris L'Oreal is beautiful and boundless" from different angles, and makes the concept of "Paris L'Oreal, you deserve to have" become a classic! It is because of its incomparable star attraction and leading insight that L'Oreal Paris has officially become the official designated partner of Cannes International Film Festival since 1998, and its products have also become the designated cosmetics of the festival. From scientific research to beauty, L'Oreal Paris has 60 years of advanced skin care experience, a first-class pharmaceutical laboratory and dermatology center. In cooperation with Suzhou Medical College, L'Oreal skin care and beauty Research Center has been established, specializing in the research and development of products suitable for Chinese women's skin. No matter what kind of skin and age, L'Oreal Paris brings you bright skin. "Foresight" triggers the king style of make-up Paris L'Oreal. With the king style of international color authority, it always grasps the trend of Paris, the world's fashion capital. It creatively integrates the cutting-edge technology and keen touch into the colorful and infinite world of make-up, meticulously creates the different new make-up fashion and care, and each detail is radiant with infinite brilliance. Since entering the Chinese market at the end of 1996, L'Oreal has strictly complied with Chinese laws and regulations, operated in accordance with the law and paid taxes actively. With advanced marketing methods and accurate grasp of Chinese consumers and market, L'Oreal's business in China has made rapid progress, creating more than 10000 jobs across the country. At present, L'Oreal has become one of the most famous multinational enterprises in the Chinese market. Various signs show that China has a comprehensive strategic significance for L'Oreal Group, which is reflected in every aspect of the value chain from R & D, production, sales to personnel training. Over the past century, L'Oreal has not only devoted itself to the research, production and sales of high-quality cosmetics, but also made positive contributions to the world in the fields of beauty, culture, art, scientific research and public welfare. In the 10 years since entering China at the end of 1996, L'Oreal has made unremitting efforts in this regard, practicing its solemn commitment to be an excellent corporate citizen, and has won many public welfare awards, including the bright public welfare award, the best corporate public image award of multinational companies, etc.

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