惠康品牌怎么样 申请店铺

我要投票 惠康在果冻行业中的票数:62 更新时间:2025-01-22
惠康是哪个国家的品牌?「惠康」是 福建惠康食品有限公司 旗下著名品牌。该品牌发源于福建省泉州市,由创始人吴尚海在2000-06-06期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。
惠康怎么样

知名果冻品牌,始于1980年,专业生产糖果、果冻、蜜饯、面包、巧克力为主的食品企业


惠康(福建)集团位于晋江市罗山后林工业西区41号,主要生产糖果、果冻、蜜饯、面包、巧克力五大类近千余品种,产品销售主要通过公司外派的几十个分公司、办事处,在大型商超有8000多个形象专柜进行终端零售,与沃尔玛、欧尚、乐购、家乐福、易初莲花、联华、人人乐、苏果等几十家知名零售商超建立良好的合作关系。

公司严格执行食品行业标准和安全卫生标准,使企业管理,产品内涵,科技含量不断得到提升,企业先后通过ISO9001、ISO14000、QS等管理体系认证。

企业在长期的销售过程中意识到,好产品需要有一个好环境进行销售,企业为自己的产品进行了科学的市场定位,调整产品线,从生产、管理、营销等方面,制定了可持续发展的战略发展计划。从销售过程中的重要关键点入手,培养经销商放弃传统坐堂批发的方式转变为主动出击国内外知名大卖场、大型超市,把企业的产品直接进入商超与消费者见面,实行零售终端方式,使得销售讯息反馈快,企业可以及时调整产品,真正达到“以市场为导向,市场的需求就是公司的目标”的目的。在长江三角洲、珠江三角洲等市场占有近30%的份额,产品外销到日本、香港、台湾、越南及东南亚、欧洲,产值从2000年开始,每年30%以上的增长。

为满足现有年均30%以上的市场增长需求,我们扩大生产规模,占地130多亩的“新工业园区”正在规划筹建,公司也在进行一系列适应新经济形势发展的改革,增强了企业预测风险和避免风险的能力。只要我们保持和发扬“团结、拼搏、创伟业,求真、务实、谋发展”的企业精神,以“永续经营、持续发展”为惠康的经营目标,逐步建立一套适合企业发展的激励机制、质量保证机制、监督制约机制、提升整个企业自动纠错功能和系统免疫功能,走在市场的前面去开拓、创新市场,只有这样企业才能健康。


Famous jelly brand, started in 1980, Huikang (Fujian) group, a food enterprise specializing in the production of candy, jelly, candied fruit, bread and chocolate, is located in No.41, Houlin industrial West District, Luoshan, Jinjiang City. It mainly produces five categories of nearly 1000 varieties of candy, jelly, candied fruit, bread and chocolate. Its products are mainly sold through dozens of branches and offices dispatched by the company There are more than 8000 image counters for terminal retail in Shangchao, and dozens of well-known retailers such as Wal Mart, Auchan, Tesco, Carrefour, lotus, Lianhua, Renrenle and Suguo have established good cooperative relations. The company strictly implements the food industry standards and safety and health standards, so that the enterprise management, product connotation, scientific and technological content continue to be improved. The enterprise has passed ISO9001, ISO14000, QS and other management system certification. In the long-term sales process, the enterprise realizes that good products need a good environment for sales. The enterprise has carried out a scientific market positioning for its products, adjusted the product line, and formulated a strategic development plan for sustainable development from the aspects of production, management, marketing, etc. Starting from the important key points in the sales process, it is necessary to train dealers to give up the traditional way of sitting in the hall and wholesale, to take the initiative to attack famous hypermarkets and supermarkets at home and abroad, to directly enter the enterprise's products into the supermarket and meet consumers, to implement the retail terminal mode, so that the sales information feedback is fast, and the enterprise can adjust its products in time, so as to truly achieve the goal of "market-oriented, market-oriented Demand is the goal of the company. It has a market share of nearly 30% in the Yangtze River Delta and the Pearl River Delta. Its products are exported to Japan, Hong Kong, Taiwan, Vietnam, Southeast Asia and Europe. Its output value has increased by more than 30% every year since 2000. In order to meet the current market growth demand of more than 30% per year, we are expanding the production scale, planning to build a "new industrial park" covering an area of more than 130 mu, and the company is also carrying out a series of reforms to adapt to the development of the new economic situation, enhancing the ability of enterprises to predict and avoid risks. As long as we keep and carry forward the principle of "unity, hard work and great achievements, The enterprise spirit of seeking truth, pragmatism and development, taking "sustainable operation and sustainable development" as the operation goal of Huikang, gradually establish a set of incentive mechanism, quality assurance mechanism, supervision and restriction mechanism suitable for enterprise development, improve the automatic error correction function and system immunity function of the whole enterprise, and go ahead of the market to explore and innovate the market. Only in this way can the enterprise be healthy.

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