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Famous jelly brand, started in 1980, Huikang (Fujian) group, a food enterprise specializing in the production of candy, jelly, candied fruit, bread and chocolate, is located in No.41, Houlin industrial West District, Luoshan, Jinjiang City. It mainly produces five categories of nearly 1000 varieties of candy, jelly, candied fruit, bread and chocolate. Its products are mainly sold through dozens of branches and offices dispatched by the company There are more than 8000 image counters for terminal retail in Shangchao, and dozens of well-known retailers such as Wal Mart, Auchan, Tesco, Carrefour, lotus, Lianhua, Renrenle and Suguo have established good cooperative relations. The company strictly implements the food industry standards and safety and health standards, so that the enterprise management, product connotation, scientific and technological content continue to be improved. The enterprise has passed ISO9001, ISO14000, QS and other management system certification. In the long-term sales process, the enterprise realizes that good products need a good environment for sales. The enterprise has carried out a scientific market positioning for its products, adjusted the product line, and formulated a strategic development plan for sustainable development from the aspects of production, management, marketing, etc. Starting from the important key points in the sales process, it is necessary to train dealers to give up the traditional way of sitting in the hall and wholesale, to take the initiative to attack famous hypermarkets and supermarkets at home and abroad, to directly enter the enterprise's products into the supermarket and meet consumers, to implement the retail terminal mode, so that the sales information feedback is fast, and the enterprise can adjust its products in time, so as to truly achieve the goal of "market-oriented, market-oriented Demand is the goal of the company. It has a market share of nearly 30% in the Yangtze River Delta and the Pearl River Delta. Its products are exported to Japan, Hong Kong, Taiwan, Vietnam, Southeast Asia and Europe. Its output value has increased by more than 30% every year since 2000. In order to meet the current market growth demand of more than 30% per year, we are expanding the production scale, planning to build a "new industrial park" covering an area of more than 130 mu, and the company is also carrying out a series of reforms to adapt to the development of the new economic situation, enhancing the ability of enterprises to predict and avoid risks. As long as we keep and carry forward the principle of "unity, hard work and great achievements, The enterprise spirit of seeking truth, pragmatism and development, taking "sustainable operation and sustainable development" as the operation goal of Huikang, gradually establish a set of incentive mechanism, quality assurance mechanism, supervision and restriction mechanism suitable for enterprise development, improve the automatic error correction function and system immunity function of the whole enterprise, and go ahead of the market to explore and innovate the market. Only in this way can the enterprise be healthy.

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