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Huangshan Wucheng Xinhui Rice Wine Co., Ltd., formerly known as Huangshan Wucheng Xingfu rice wine factory, was established in 2002. The legal representative is Fang Xingfu. It adopts traditional technology. Manufacturers engaged in the production and sales of Wucheng rice wine, Wucheng happy rice wine brewed with their own formula, has created a strong brand of Huangshan rice wine - "new emblem" rice wine. In 2011, due to business problems, Huangshan Jiangjun Rice Wine Co., Ltd. (including "huisao" brand) has transferred others. Fang Xingfu, general manager of the company, together with the brewing formula, re established the Rice Wine Brewing Factory - "Huangshan Wucheng new Hui Rice Wine Co., Ltd." to re create the brand of Huangshan Wucheng rice wine - "Wucheng new Hui" rice wine with the original traditional technology, high-quality selected raw materials, more scientific and excellent production environment and concept. The company adopts the traditional brewing process, and uses the glutinous rice original pulp to produce five cities "new Hui" rice wine, such as jiazang, Fenggang, chunnuo, Jiaxiang, which is pure in taste, fresh in color and flavor. As soon as it is launched, its products are exported to Shanghai, Hefei, Nanjing, Suzhou and other places. In the middle and late 1990s, the five cities' farmhouse brewed rice wine has set off a consumption boom in Huangshan City, greatly In a small restaurant, there is a shortage of rice wine in Wucheng. However, due to the lack of a unified product quality standard and the lack of a brand, the quality of the wine brewed by each family is uneven, the fish and the dragon are mixed, and even the original farm pure wine becomes alcohol blending, and the reputation turns straight down. Compared with many local traditional characteristic industries, the development of Wucheng rice wine, which has been listed in the provincial intangible cultural heritage, is obviously lagging behind, but at the same time, as a local characteristic product economy, Wucheng rice wine has broad development space and prospects. Huangshan Wucheng new Hui Rice Wine Co., Ltd., as the inheritor of the traditional technology of Wucheng rice wine, is duty bound to raise the banner of revitalizing the industry of Wucheng rice wine, focus on the cause of rice wine wholeheartedly, and reproduce the brilliance of Huizhou Wucheng rice wine.

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